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eMarketingeMarketingBy: Iman Marafie, By: Iman Marafie,
Nora ZeheryNora Zehery
Mohammed BuhamadMohammed Buhamad
AbdulAziz MohammedAbdulAziz Mohammed
Fahad Al AmeerFahad Al Ameer
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OutlineOutline
E-marketing definitionE-marketing definition Six methods of e-marketingSix methods of e-marketing E-marketing strategiesE-marketing strategies E-marketing modelsE-marketing models Advantages and DisadvantagesAdvantages and Disadvantages Security ConcernsSecurity Concerns
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What is eMarketing?What is eMarketing? Internet or Online MarketingInternet or Online Marketing
Marketing a brand of the Marketing a brand of the internetinternet
Distributing information Distributing information
Promoting an organizationPromoting an organization
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1)1) Search engine marketingSearch engine marketing
2)2) Display AdvertisingDisplay Advertising
3)3) E-mail marketingE-mail marketing
4)4) Interactive marketingInteractive marketing
5)5) Blog marketingBlog marketing
6)6) Viral marketingViral marketing
E-Marketing MethodsE-Marketing Methods
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E-Marketing MethodsE-Marketing Methods1)1) Search engine marketingSearch engine marketing
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Advanced Search
Preferences
E-Marketing MethodsE-Marketing Methods2) Display Advertising2) Display Advertising
3) E-mail marketing (ex. Health related emails)3) E-mail marketing (ex. Health related emails)
4) Interactive Advertising 5) Blog Marketing4) Interactive Advertising 5) Blog Marketing
6) Viral Marketing (ex. Word of mouth)6) Viral Marketing (ex. Word of mouth)
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E-Marketing StrategiesE-Marketing Strategies
Market researchMarket research
E-mail marketingE-mail marketing
Direct salesDirect sales
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Business ModelsBusiness Models
E-marketing
E-Commerce:Selling goods And services
online
Publishing:Where you sell
advertise
Lead-Based- Sites:Banner sites online
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Advantages of Advantages of eMarketingeMarketing
Availability of InformationAvailability of Information
Saves money Saves money (ex. In Ramadan AlRai tv aired a 15 second (ex. In Ramadan AlRai tv aired a 15 second
commercial for three days for 4,500 kd!)commercial for three days for 4,500 kd!)
ExpansionExpansion
Low CostLow Cost
Efficiency of AdvertisingEfficiency of Advertising
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Limitations / Limitations / DisadvantagesDisadvantages
TechnologyTechnology
Low connection speedLow connection speed
ComplicationComplication
IntangibilityIntangibility
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Security ConcernsSecurity Concerns
PrivacyPrivacy
EnryptionEnryption
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Ciphers
Classical
Rotor Machin
es
Modern
Substitution
Transposition
Private Key
Public Key
Stream
Block
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Block Block CipherCipher
Stream Stream CipherCipher
Block Cipher
Encryption
Ciphered Text
Plain Text
Key
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SummarySummary
Definition of e-marketingDefinition of e-marketing
E-marketing strategies and E-marketing strategies and methodsmethods
Advantages and disadvantages Advantages and disadvantages
Security issuesSecurity issues
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Thank You for Thank You for listening !listening !