emakina academy #13 : conclusions
TRANSCRIPT
Emakina
Emakina Academy #13
CMS for International Accounts
RECOMMENDATIONS & CONCLUSIONS
Steven Volders < EmakinaPhilip Achten < The Reference
Conclusion
I. Definition of CMS: ECM > WCM
II. CMS Tools > Competitive landscape
III. CMS Tools > Evaluations
IV. Our expertise
V. Recommended approach
VI. Conclusion
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I. Definition of CMS: ECM > WCM
I. Definition of CMS: ECM > WCM
4
Web Content Management
is a subset of Enterprise Content Management.
II. CMS Tools Competitive landscape
I. Positioning of CMS in the market > Gartner
6
•The WCMS market has matured and is still expanding
•WCM market commands revenue of approximately $750
million.
•Estimated annual growth rate of 15% between 2007 and
2012 (growing faster than the overall ECM market)
•worldwide expenditure on WCM = ¼ of ECM market in
2007
(it represented just over a fifth in 2004).
Gartner MarketScope for Web Content Management, 15 october 2008
I. Positioning of CMS in the market > Gartner
7
Key Market trends
•‘From systems to solutions’
• product offerings should be placed in the context of a concrete solution
• Business goals should be well understood before thinking in terms of requirements
•‘From visitors to users’
• Web 2.0 features
• From push to pull
•‘From technical to business’
• Business user has a greater say in selection
• Selection based on technology alone are becoming less common
Gartner MarketScope for Web Content Management, 15 october 2008
I. Positioning of CMS in the market > Gartner
8Gartner MarketScope for Web Content Management, 15 october 2008
Key Market trends
•‘From tactical to strategic’
• Higher need for ROI makes WCM solutions being considered as more strategic
• Need for short deployment times increased
• These tactical steps are placed in the context of a longer-term well-thought-out ROADMAP
•‘From in-house to hosted’
• Increase of SAAS
•From proprietary to open source’
• ‘a combination of shifting organizational cultures, functional richness and maturity of
the offerings is raising the profile and attractiveness of this option.’
I. Positioning of ECM in the market > Gartner
9
Leaders:IBM, EMC (Documentum), Open Text, Oracle, Microsoft
Visionaries:Interwoven[Vignette]
Source: Gartner ECM Magic Quadrant, 2008
I. Positioning of CMS in the market > Gartner
10Source: Gartner ECM Magic Quadrant, 2008
The six ECM components that Gartner reviewed were:
•Document management
check-in/checkout control, version control, security and library services for business docs
•Web Content Management ability to remove webmaster bottleneck,
managing
dynamic content and content authoring, general ease of use •Records management - ability to comply with legal or regulatory purposes, long-term
archiving and automation of retention and compliance policies such as admissibility
•Document capture and document imaging for capturing and managing paper documents
entire scanning process from paper to electronic format
•Document-centric collaboration for document sharing and supporting project teams
including permissions
•Workflow for supporting business processes and routing content, assigning work tasks
and states, and creating audit trails of who did what, why, when and how
I. Positioning of ECM in the market > Gartner
11
Source: Gartner ECM Magic Quadrant, 2004
Fastest ECM movers
(2004 – now):
Microsoft & Oracle
Evolved from Niche Players to leaders in ECM!
Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008
I. Positioning of ECM in the market > Gartner
12Source: Gartner ECM Magic Quadrant, 2008
I. Positioning of CMS on the market > Forrester
13
Forrester Wave –
Web Content Management
for external sites, Q3 2007
WCM Leaders:SDL TridionInterwovenFatwire Since Microsoft
did significant progress with launch of MOSS 2007
22 jan 2009 : Interwoven taken over by Autonomy => full ECM Suite
I. Positioning of CMS on the market > Forrester
14
Forrester Wave –
Web Content Management
for external sites, Q2 2005
III. CMS Overview
15
Upper-Tier
Mid-Market
Entry-level
ECM (including WCM)
EMC (Documentum) / OpenText
(RedDot)/ Interwoven (TeamSite) /
Vignette / Oracle ECM / IBM (Lotus
WCM) / CoreMedia / …
Microsoft MOSS 2007 (WCMS)
Alfresco
Nuxeo
WCM (Pure Player)
SDL Tridion / Fatwire / CoreMedia /
Day / Mediasurface Morello /
Percussion
Ektron / SiteCore / eMagic
Drupal / OpenCms / Joomla!
eZ Publish / SilverStripe / Plone /
Umbraco
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluations
III. CMS Tools Evaluation > Drupal
17
Drupal
Strengths Weaknesses
•Open source
•Combines social interaction
and
web publishing on one
platform
•Modular approach through a
wide
range of extensions
•Rich feature set
•“Web 2.0”-oriented with
typical
features like poll, comments,
RSS,
blogs, RSS, personalization..
•Very active developer
community
•Limited versioning
possibilities
•No extended workflow
possibilities
out of the box
•LDAP integration
•Does not support Oracle or
other
commercial databases
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > Drupal
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Drupal
EMAKINA References
KnaufInsulation (http://www.knaufinsulation.com/) Knauf Insulation country websites (http://www.knaufinsulation.es/ 20+ websites)Ecose Technology (http://www.ecose-technology.com)Transmission (Belgacom) (http://www.lemondeavectoi.org) Teleroute TransportPlaza (http://www.transportplaza.eu)PIAS (http://www.pias.com/) IBBT (http://www.ibbt.be) Synatom (http://www.synatom.com)Benecol (http://www.benecol.be)Panasonic (http://www.ilovelumix.fr) Abbott (http://www.le-psoriasis.be)
III. CMS Tools Evaluation > OpenCms
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OpenCms
Strengths Weaknesses
•Open source
•Java and XML based
•Mature platform. Refactured
several times to be in line
with
technology changes.
•Strong repository services
•Feature-rich browser
interface
•Very tight Lucene Search
Integration
•Open API
•Clustering requires additional
commercial modules
•Very limited workflow
possibilities
out of the box
•No real reporting services
•This is more a developer
platform
than an out-of-the-box
solution
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > OpenCms
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OpenCms
EMAKINA References
•Securex http://www.securex.be
•Talent Pl@net http://www.talent-planet.com
•AVL Woningbouw http://www.avlwoningbouw.be
•Ruimtelijk Structuurplan Vlaanderen Under
construction
•Santander http://www.santander.be
•Marlux Klaps www.marluxklaps.com
•Stad Oudenaarde www.oudenaarde.be
•Caterpillar – CAT TV Video website http://mycattv.com/
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > eMagic
21
eMagic
Strengths Weaknesses
•User-friendly interface
•Runs on Ms .Net 3.5
framework
•Low cost high features set
•.Net native with APIs for extra
developments
•Multi-lingual editing
•Re-use of content
•Flexibility in content
management
structure and presentation
•Very limited community
features
•Limited worldwide adoption
•Limited workflow possibilities
•Less user-friendly if big
amounts
of users or content pages
need to
be managed.
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > eMagic
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eMagic
EMAKINA References
•AGC Flatglass Europe http://www.agc-flatglass.eu/
•BASE http://www.base.be
•Boek http://www.boek.be
•CASSIS www.cassis.be / www.paprika.eu / …
•Club SEAT http://www.club-seat.be/
•EVS http://www.evs-global.com/
•FederAuto http://www.federauto.be/
•FORTIS Merchant Private Banking
•Teleroute www.teleroute.com
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > ektron
23
ektronCMS400.Net
Strengths Weaknesses
•User-friendly interface
•Rich feature set out of the
box and
still platform-like solution
•Broad assortment of
“community
site” controls and features
•Broad reseller channel
worldwide
•Good first line product
support
•Growing developer
community
•The company aggressively
pushes
Social Web concept
•Content sharing
•Performance and scalability
•Deployment of additional
applications is cumbersome
•Setup, configuration and
templating tend to be
cumbersome
•Weak LDAP support
(compared to
very good Active Directory
integr.)
•Natively generates unfriendly
url’s
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > ektron
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ektronCMS400.Net
EMAKINA References
•Astrid http://www.astrid.be/
•Ackermans & van Haaren http://www.avh.be
•AZ Sint-Jan http://www.azbrugge.be
•TriFinance http://www.trifinance.be/
•Federale Verzekering http://www.federale.be/
•Fidea http://www.fidea.be
•BIVV/IBSR www.ikbenvoor.be / www.jesuispour.be
•BergHoff Worldwide www.berghoffworldwide.com
•European Savings Banks Group www.savings-banks.com
•Malysse-Sterima www.malysse-sterima.com
•ESF -Agentschap www.esf-agentschap.be
III. CMS Tools Evaluation > SiteCore
25
SiteCore.Net CMS
Strengths Weaknesses
•State-of-the-art CMS
•Strong localization features
for
multi-sites deployment,
•Feature rich
•Solid application &
integration
platform
•Higly extensible and
componentized
•well-suited for highly
structured content
•More developer platform than
out
of-the-box solution
•with tendancy towards longer
Implementation times
•Workflow is more developer
friendly than user-friendly
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > SiteCore
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SiteCore.Net CMS
EMAKINA References
•European Society of Anaesthesiology
http://www.euroanesthesia.org/
•Thomas Cook Airlines http://www.thomascookairlines.com
•Thomas Cook www.thomascook.be
•Fluxys http://www.fluxys.net
•Betafencehttp://www.betafence.com/
•Capsugel Customer portal
•Joris Ide www.joriside.be
•Bekaert www.bekaert.com
III. CMS Tools Evaluation > MOSS 2007
27
MOSS 2007
Strengths Weaknesses
•Takes advantage of core
Windows
Sharepoint Services and rich
API
•Re-engineering in .Net
framework
makes the product much
more
developer friendly and
extensible
•Very strong focus on
collaboration
and document management
facilities
•Can serve as Web CMS and
Portal of the same platform
•Still feels and behaves like a
document management and
collaboration system
•Rich navigation might require
custom coding
•Comparatively poor support
for
globalization, content reuse,
taxonomies and multi-site
management
•Natively generates non-
standard
HTML and voluminous
Javascript
without low-level workaround
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > MOSS 2007
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MOSS 2007
EMAKINA References
•Dexia Group TS Online Intranet
•Dexia.jobs
•Dexia Credit Local France website (ongoing)
•Dexia various
•Electrabel Blue Ocean Intranet
•Electrabel.be website (ongoing)
•Electrabel various
•Vitae Intranet
•Danone Nations Cup
•Wesco
•Borealis, Attentia, GS1
III. CMS Tools Evaluation > Morello
29
MediaSurfaceMorello
Strengths Weaknesses
•Can import and view
Sharepoint
Views, Lists and content items
•Easy to use thick-client for
website
authoring and content
management
•Templates can be developed
in
JSP or aspx and configured by
business users
•Very suitable for intranets
and ultra
large single sites
•Not so developer friendly
•Community features
•Under developed localization
and
multi-site management
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > Morello
30
MediaSurfaceMorello
EMAKINA References
•Intersoc http://www.intersoc.be
•Brussels Airport http://www.brusselsairport.be
•HZIV Intranet
•AZ Sint-Blasius http://www.azsintblasius.be/
•ZLM Verzekeringen http://www.zlm.nl
•Borealis www.borealisgroup.com (consulting)
III. CMS Tools Evaluation > SDL Tridion
31
SDL Tridion
Strengths Weaknesses
•Well-suited for multinationals
with
substantial globalization
needs
•Flexible workflow system
•Company very aggressive in
developing new features
•Well suited for translation
mgmnt
•Inline analytics allows
authors to
track content views and
ratings for
individual content items
•Multi-channel publishing
•Complete solution may
require
several additional modules
•Resource intensive user
interface
that requires IE
•Company emphasizes
functional
development over (long
postponed) underlying
architectural improvements
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > SDL Tridion
32
SDL Tridion
EMAKINA References
•Delta Lloyd Life www.deltalloydlife.com
•Delta Lloyd Bank (ongoing)
•Brussels Airlines http://www.brusselsairlines.com
•Christelijke Mutualiteit http://www.cm.be
•Ziekenzorg http://www.ziekenzorg.be
•BEP (Bureau Economique de la Province Namur)
http://www.bep.be/ / http://www.bepenvironnement.be/
http://www.bepentreprises.be
•Aero Mexico / Toyota several projects / …Other references in the market:Ricoh, Unilever, Suzuki, ING, ABN-AMRO, KLM, Virgin Atlantic, Canon,...
III. CMS Tools Evaluation > Interwoven
33
InterwovenTeamSite
Strengths Weaknesses
•Extensive API with big part
extended as web services
•Personalized and context
based
content via well elaborated
targeting module
•Very powerful workflow
modeler
•Leading-edge capabilities for
editorial end users and
marketing
oriented managers
•Suitable for very large single
sites
•Complete solution may
require
several additional modules
•Limited asset management if
optional MediaBin is not used.
•Can become very expensive
due
to user and CPU based
licensing,
•Less suitable for multi-
channel
publishing
Source: CMS Watch WCM Report 2009 + EMAKINA
III. CMS Tools Evaluation > Interwoven
34
InterwovenTeamSite
EMAKINA References
• Arkema Intranet portal• Fortis corporate http://www.fortisbusiness.com• Fortis Investments• Fortis various
Other references in the market:• Amazon, Adidas, • Cisco systems, • IBM, Novell• Coca-Cola, • U.S. Department of Education,...
IV. Our ExpertiseCMS ToolsServices
IV. Our Experience > Supported CMS Tools
36
Upper-Tier
Mid-Market
Entry-level
ECM (including WCM)
EMC (Documentum) / OpenText
(RedDot)/ Interwoven
(TeamSite) / Vignette / Oracle
ECM / IBM (Lotus WCM) /
CoreMedia / …
Microsoft MOSS 2007
(WCMS)
Alfresco
Nuxeo
WCM (Pure Player)
SDL Tridion / Fatwire /
CoreMedia /
Day / Mediasurface Morello /
Percussion
Ektron / SiteCore / eMagic
Drupal / OpenCms / Joomla!
eZ Publish / SilverStripe / Plone /
Umbraco
Source: CMS Watch WCM Report 2009 + EMAKINA
IV. Our Expertise > Services
37
Emakina has more than 10 years experience in:
•CMS advice
•CMS comparisons & recommendations
•Guiding in CMS selection process
•Configuration and development of robust CMS based web applications
•Integrating CMS with other business-critical applications (e.g. SAP, …)
•Management of large CMS projects (Prince II inspired)
V. CMS Selection & Project Recommended Approach
V. CMS Selection > Recommended approach
39
1.Define business requirements and goals first
2.Identify CMS requirements and prioritize
3.Get vendor neutral advice
4.Evaluate and test tools
5.Select CMS Tool
V. CMS Project > Recommended approach
40
Professional support of Emakina, experienced partner.
VI. Conclusions
VI. Conclusion
Some challenges to face with your CMS project (1)
•CMS selection: we provide you with vendor neutral advise based on
hands-on (!) experience
•Change management: we help you define roles and responsibilities and
set the right workflow
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VI. Conclusion
Some challenges to face with your CMS project (2)
•CMS implementation: we have hundreds of cases of implementing
mature CMS products leveraging .NET, Java, ColdFusion or PHP
technology
•Application development & system integration: we provide custom-
made developments when needed and we set connector frameworks &
web services
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VI. Conclusion
Some challenges to face with your CMS project (3)
•Learning your CMS: we give hands-on training for editors and optionally
for system admins and developers
•Copy, translation & content input: if you don’t have the resources, we
can provide you with a content plan including web copy, translation
services and content input
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But your website is only one element of a wider brand experience…
Integrated Digital Brand Experience
Print / Outdoor
VideoTV
Radio
Events
CRM and e-mail
Buzz / Viral
campaign SearchEngine
Marketing
Social
Media
Display
Advertising
E-commerce
Websites
MobileMarketing
Core Activities and Competence Centres
WebsiteWebsiteWebsiteWebsite
App
licat
ion
Dev
elop
ping
App
licat
ion
Dev
elop
ping
Web BuildingWeb Building
Interactive Marketing
Interactive Marketing
Per
form
Per
form M
ediaM
edia
Mobile
Mobile
DirectDirect
aprilFIRST
aprilFIRST
LiveLive
Motion
Motion
ThinkThink
Soc
ial
Soc
ial
VI. Conclusion > The Emakina network in a nutshell
A unique full service offering in e-marketing and e-business,
listed on Alternext stock market since 2006 (ticker: ALEMK)
An award-winning company serving international accounts
A stable and profitable environment
6 agencies throughout Europe
9 expertise centres covering each area of the market
+330 team members
…At your service
Thank You !Any Questions ?
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