email summit 2016 brussels digimedia - what will you experience reading an email by 2020
TRANSCRIPT
What will you experience reading an email by 2020Jonathan Wuurman
Jonathan WuurmanACTITO Evangelist
“We help marketersto capture business opportunities on the customer journey,with the right mix of marketing automation technology and
services”
What will you experience reading an email by 2020
http://www.clickhole.com/video/future-reading-1587
Maybe something like this?
EXPERIENCE
CONVERSATION
Figures about e-mail?
Really?!?
Let me google that for you
82% B2C & B2B
40% more effective
92% of adults61% daily
70.5% higher open rates and 152% higher click-through rates
53% are opened on mobile
4.3 billion accounts by end 2016
Do You Still Believe Email is dead?
The email is part of
the journey
Conversations
BRAND
CO
NSU
MER
From Push to Pull
Real-Time: The Marketer New Asset
Even better than Real Time à Right Time
https://ingworld.ing.com/en/2014-4Q/3-nick-jue
Experience
Don’t reinvent
INNOVATE
People, people, people
STANDUP
You Remember Right Time?
Time
Onl
ine A
ctiv
ity Top of the mailbox
How it works? And Impact
Less than 5 minBetween 5 and 10 minBetween 10 and 30 minMore 30 min
Live Sending
Mass Sending
• Up to 15% openings onInactive contacts
• ESP will love you
Scoring because you Must be Relevant
Segmentation
Personas
Scoring App
Smart Data, Smart Content, Dashboarding
Takeaways
• Email is more than ever part of the journey
• The only way to build a brand today is through Conversations
• As a marketer, I must craft Experiences for my customers
Start Your Journey with your Audience Today
