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Information Pack Email Marketing

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Page 1: Email MarketingB2B businesses with existing customer bases B2B businesses with prospective customer bases B2C businesses with repeat customer bases Don’t risk your email campaigns

Information PackEmail Marketing

Page 2: Email MarketingB2B businesses with existing customer bases B2B businesses with prospective customer bases B2C businesses with repeat customer bases Don’t risk your email campaigns

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Who is email marketing best for?

Email marketing continues to out perform many other marketing tactics and for some

businesses, it can be the single most effective means by which to communicate and

engage with existing and prospective customers.

Databases must be permission-based

0800 234 374 [email protected] www.adhesion.co.nz

Contact Us To Get Started Today

“ Sit back and relax, you’re online marketing will be taken care of by a team of magnificent professionals. Excellent

reporting and assistance. Direct and fast communication with your account manager. ”Alex Vitale, Airbus

B2B businesses with existing customer bases

B2B businesses with prospective customer bases

B2C businesses with repeat customer bases

Don’t risk your email campaigns being labeled as spam.

You will need to provide your own databases and these must have recipient permissions.

Our email marketing services are compliant with the Electronic Messages Act

Page 3: Email MarketingB2B businesses with existing customer bases B2B businesses with prospective customer bases B2C businesses with repeat customer bases Don’t risk your email campaigns

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Adhesion uses a sophisticated, cloud-based email marketing platform to collect and manage databases, create branded HTML email

designs, load and test content, and schedule emails. The platform also provides extensive data insights on the performance of each email

campaign. Make your business look professional and get results with expert-designed templates.

We will professionally design your branded email template for your email campaigns. You’ll need to provide us with your database(s),

which we will load into the platform. Database sign-up fields on your website can normally be integrated into the email platform. This

means your database will always be up to date. Then, for each campaign, you send us content details including images. We will load the

content and perform tests. Upon your approval, we will then proceed to schedule and manage the campaign send. Campaign performance

analytics for performance insights will be provided.

0800 234 374 [email protected] www.adhesion.co.nz

Contact Us To Get Started Today

Managed Campaigns or Do It Yourself

We will complete the initial platform set up and then provide some basic training so you can manage your own content loading and

managethe campaign send.

Self-Managed Campaigns — How it works

We provide a fully managed campaign service

Or we can set it up for you to self-manage

Or start with a managed service, then migrate to self-managed later

No long-term contracts and penalties

Page 4: Email MarketingB2B businesses with existing customer bases B2B businesses with prospective customer bases B2C businesses with repeat customer bases Don’t risk your email campaigns

0800 234 374 [email protected] www.adhesion.co.nz

Contact Us To Get Started Today

Set up email platform account & campaign structure

Design branded email template (assets provided by you)

Optimise for viewing on popular mobile phones

Load initial database(s) & check for duplicates

Set up analytics

Platform set up (one-off): $894

Managed Campaign fee: $249/campaign send

Less than 2,000 recipients per campaign send: $0.05/recipient

Less than 5,000 recipients per campaign send: $0.04/recipient

Less than 10,000 recipients per campaign send: $0.035/recipient

Campaign send fees

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“ We have been working with Adhesion for a while now for all our online presence, & really appreciate all their experience

and valuable input and ideas. They are a great team to work with and I have no hesitation in recommending them. ”Claire Vial, African Safaris

Page 5: Email MarketingB2B businesses with existing customer bases B2B businesses with prospective customer bases B2C businesses with repeat customer bases Don’t risk your email campaigns

0800 234 374 [email protected] www.adhesion.co.nz

Contact Us To Get Started Today

!"#$%&'&()*+,!,)*%• CMS access to your website will need to be provided by you

• Pricing excludes GST

• See full terms and conditions on our website

Online marketing specialists with 10+ years experience

We work on a performance basis

We deliver solutions that generate measurable results

We strive to understand your businesses and objectives

Adhesion delivers solutions across the entire online marketing funnel, from traffic generation to website optimisation and web

design. Our focus is to generate leads and sales for New Zealand businesses via online channels.

To get you started, we’ll apply a $100 promo credit on new AdWords accounts (see Terms).

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“ Adhesion has built my business amazingly! These guys so know what they’re doing!! ”Shelly Davies, Shelly Davies Business Writing Courses