email in an increasingly mobile and social world
DESCRIPTION
Thoughts on approaches to mobile email and how to integrate social and email practices. Presented to Arizona Interactive Marketing Association on September 19, 2013 by Chris Sietsema (@sietsema).TRANSCRIPT
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EMAIL in an Increasingly MOBILE and SOCIAL World
September 19, 2013AZIMA
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RELAX
SLIDESHARE.NET/SIETSEMA
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READ UP
THE EMAIL EMAIL.COM
@SIETSEMA / LISTS / EMAIL
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WHO ARE YOU?
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A BUNCH OF TOOLS
I’M NOT IN THE BUSINESS OF TOOL SHOPPING.I’M IN THE BUSINESS OF MAKING BETTER CRAFTSMEN.
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IDKBICFO
ALSO, I’M NOT A WIZARD.
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YOUR QUESTIONS
ABCD
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IMAGES IN EMAIL
FROM:SUBJECT:
Arizona CardinalsEnter for Your Chance to Win Super Bowl XLVII Tickets
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IMAGES IN EMAIL
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IMAGES IN EMAIL
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IMAGES IN EMAIL
FROM:SUBJECT:
Blue NileJewelry to Complement Your Previous Purchase
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IMAGES IN EMAIL
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IMAGES IN EMAIL
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IMAGES IN EMAIL
FROM:SUBJECT:
Frederick’s of Hollywood StoresDon’t miss out on our best deals.
TO: My Lady :))
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IMAGES IN EMAIL
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IMAGES IN EMAIL
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IMAGES IN EMAIL
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IMAGES IN EMAIL
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HOLY MOBILE
SOURCE: LITMUS - September 2013
47% OF EMAILS ARE OPENED ON A MOBILE DEVICE
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HOLY MOBILE
SOURCE: LITMUS - September 2013
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OUR CHALLENGE
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ADAPT OR DIE
SOURCE: BLUE HORNET - March 2013
80% DELETE EMAILS THAT DO NOT “LOOK GOOD” ON MOBILE
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THIS DOESN’T COUNT
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THIS DOESN’T COUNT
#GROSS
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MOBILE EMAIL
SKINNYSCALEABLERESPONSIVE3
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MOBILE AWARE
SKINNYCRUCIAL vs EXPENDABLE
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MOBILE AWARE
SKINNYSINGLE COLUMNMINIMALIST
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MOBILE AWARE
SCALEABLESPACIOUSLARGE BUTTONSLARGE TYPE
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MOBILE AWARE
SINGLE COLUMNLARGE BUTTONSVERTICAL SCROLL
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JPEGMINI.COM
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ONE SHOT DEAL
SOURCE: KNOTICE - February 2013
AFTER INITIAL OPEN, ONLY 2% WILL REOPEN ON ANOTHER DEVICE
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RESPONSIVE
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RESPONSIVE
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RESPONSIVE
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RESPONSIVE
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@MEDIA QUERY
IF THE EMAIL DISPLAYS ON A THIN AND NARROW SCREEN,THEN MAKE THAT EMAIL THIN AND NARROW
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A LITTLE CASE STUDY
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FOR YOU TO KEEP
TEACHTOFISHDIGITAL.COM/thankyouazima
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@MEDIA QUERY
<style type=”text/css”>@media screen and (max-width: 600px){ *[class].hide{ display:none !important;} *[class].blockwrap{ display:block !important;} *[class].width320{ width:320px !important;} *[class].padding5{ padding:5px !important;}}</style>
<td width=”600” class=”width320”>
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MAILUP.COM
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THEMEFOREST.COM
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RIGHT FOR YOU?
SOURCE: STYLE CAMPAIGN - October 2012
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EMAIL CLIENT HELL
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GIRLS WEEKEND
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LIVECLICKER.COM
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DESIGN PREVIEWS
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SOCIAL & EMAIL
EMAIL SOCIALCUSTOMER
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SO HAPPY TOGETHER
SOCIAL IN EMAILEMAIL IN SOCIALEMAIL & SOCIAL3
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SOCIAL IN EMAIL
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SOCIAL IN EMAIL
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SOCIAL IN EMAIL
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SOCIAL IN EMAIL
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SOCIAL IN EMAIL
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SOCIAL IN EMAIL
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CONTENTCTRL.COM
FANCENTRIC
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LOOKBOOKHQ.COM
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EMAIL IN SOCIAL
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EMAIL IN SOCIAL
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EMAIL IN SOCIAL
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EMAIL IN SOCIAL
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EMAIL IN SOCIAL
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EMAIL IN SOCIAL
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EMAIL IN SOCIAL
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EMAIL IN SOCIAL
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SOCIALTOASTER.COM
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EMAIL AND SOCIAL
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ZUUMSOCIAL.COM
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JANRAIN.COM
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FORGOT PASSWORD?
SOURCE: GIGYA - August 2013
AVERAGE USER:28 DIFFERENT ACCOUNTS,8 DIFFERENT PASSWORDS
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SOCIAL SIGN IN
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SOCIAL SIGN IN
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PRIVACY CONCERNS
SOURCE: GIGYA - December 2012
“I WON’T USE SOCIAL SIGN IN BECAUSE:
40%
41%
49%I PREFER NOT TO SHARE MY PERSONAL INFO.”
I DON’T WANT MY ACTIVITY SHARED.”
I DON’T KNOW HOW IT WILL BE USED.”
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FULLCONTACT.COM
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A DECENT PROGRAM?
EMPATHYEXPECTATIONSFAILURE3
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“We’ve been so busy keepin’ up with the Jones.Four car garage and we’re still buildin’ on. Maybe it’s time we got back to the basics of Love.”
- Waylon Jennings
EMPATHY
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“If I had 8 hours to chop down a tree, I would spend 6 sharpening my ax.”
- Abraham Lincoln
EXPECTATIONS
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“We don’t make mistakes.We make happy little accidents.”
- Bob Ross
FAILURE
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SMALL BITES, OK?
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TEACHTOFISHDIGITAL.COM