eloqua 10 summer release 2014 - helping modern marketers do much more
DESCRIPTION
The 2014 Summer Release (Jun/Jul) gives Oracle Eloqua Marketing Cloud customers a suite of new and enhanced features to get more from their platform. On Thursday August 7th we hosted customers, prospects and the Oracle Marketing loud team at The Angel Hotel in Sydney, Australia and we walkedTRANSCRIPT
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Oracle Marketing CloudEloqua 10 Summer Release June/July 2014.
A presentation delivered in Sydney, Australia on Thursday 7th August, 2014
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Tonight’s Agenda
• Template Design and Management• Improved Editing and Previewing• Content and Campaigns• Unified Marketing Calendar - Oracle Content Marketing• Marketing Operations Centre• Storing Contacts with No Email Address• Integration to Drive Campaigns• Activity Tracking• Profiler Interface Enhancement
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Template Design & Management
Greater control over email templates, their administration and the ability to edit them by end-users.
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Template Design & Management
• Control branding with the new template capabilities. Create emails with lockable sections and enable editable sections.
• Ability to upload and modify emails and landing pages created outside of Eloqua.
• Propagate changes to all emails using the same
template.
Other design updates:• automatic resizing of
overlapping components.• images and other elements
resizing, sit outside editing areas.
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This is cool because…
✓ You can ensure brand guidelines are followed.
✓ It suits marketers in multiple locations/varying skill levels.
✓ Of the ease of use and consistency of user experience.
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Improved Editing & Previewing
This feature is activated by logging a Service Request with
My Oracle Support.
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Improved Editing & Previewing
• Upload & modify Emails & Landing Pages which were created outside of Eloqua i.e. Adobe.
• You now have the ability to edit using HTML or the Eloqua Editor.
• Make inline visual edits to assets, which can be modified via live preview or HTML source.
• BETA: Mobile preview shows content on a standard 960x640 screen.
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This is cool because…
✓ Gives designers full HTML control and non-technical users ease of editing.
✓ Great for different skill sets: designers full HTML and non technical users.
✓ Mobile benefits - coming in Sep/Oct 2014
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Content & Campaigns
New Simple Email Campaigns uses a wizard to quickly send a single email
to a single segment in 5 minutes.
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Content & Campaigns
• AppCloud Content - Personalised Content: Embed content in emails and landing pages from external sources (RSS feeds, recommendation engines).
• Campaign Review & Approval Efficiency: Create approval workflows to review campaigns before launch.
• Simple Email Campaigns: Send a simple batch email and monitor performance without a workflow. (one-time emails such as newsletters, announcements.
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This is cool because…
✓ Rapid and simple campaign sends.
✓ Enhanced integrity around campaign approvals prior to campaign launch.
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Unified Marketing Calendar - Oracle Content Marketing
Greater insight for the Marketing Team as they work jointly on a range
of Campaigns across multiple channels.
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Unified Marketing Calendar
• To include all Eloqua activity (Not SRM/Responsys).
• Greater visibility of activity: Shows emails scheduled for a certain date and time, draft emails/campaigns.
• Efficiently manage tasks through a multiple approval workflow feature: improved role-based access features and commenting on assets for collaboration.
• Manage across business units: manage multiple workflows, projects personas or content.
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This is cool because…
✓ It is a visual take on upcoming campaigns via a Calendar format in Eloqua.
✓ It’s perfect for management of larger or enterprise size marketing departments.
✓ It combines functionality from Oracle Content Marketing
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Marketing Operations Centre
One place for the Eloqua Administrator to see that everything
is as it should be.
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Marketing Operations Centre
• Eloqua dashboard reflecting key service instrumentation, monitoring and alerting.
• Actionable view of logs and messages (lead scoring, bulk API usage).
• Enable/disable Eloqua related services to allow
for maintenance, testing, etc.
• Accessible via the SETTINGS object:
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This is cool because…
✓ More control over key Eloqua functions.
✓ Greater visibility for the Eloqua Administrator.
✓ An extension of www.trust.eloqua.com
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Storing Contacts with no
Email Address
This feature is activated by logging a Service Request with
My Oracle Support
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Storing Contacts with no Email Address
• Store contacts without an email address.
• A Service Request must be logged with My Oracle Support to activate this feature.
• Configuration is required - documentation is available on Topliners.
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This is cool because…
✓ It’s great for directing contacts to non-email related activity, e.g. Direct Mail, SMS, Social, Events and Online.
✓ It uniquely matches contacts on the CRM ID.
✓ Eloqua & your CRM can be a one-for-one match.
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Integration to Drive Campaigns
Start using Big Data and the insight it brings to drive aspects of
your campaigns.
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Integration to Drive Campaigns
• New Appcloud Developer Framework - makes building apps even easier.
• AppCloud Actions - Trigger ‘actions' in external systems from a campaign step. Automate processes outside of Eloqua in the campaign flow. (e.g. Send SMS, send print mail, register for webinar).
• AppCloud Audiences - External systems to push contacts into your campaign, embed steps in the Campaign Canvas.
• AppCloud Decisions - Control campaign flow using data in external systems. Data to define branching logic in campaigns.
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This is cool because…
✓ It enables marketers to leverage the Digital Marketing Ecosystem.
✓ You can send a printed mail and drive people to an online registration page for a webinar.
✓ Contacts who attend an event or make a purchase can be pushed into a Campaign.
✓ It enables decisions based on social activity, video engagement, purchase history and more.
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Enhanced Activity Tracking
This feature is currently in BETA release only and is
available by logging a Service Request with
My Oracle Support
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Do you know what I’m doing?
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Enhanced Activity Tracking
• Third party cookies can be blocked by default. Up to 40% are deleted or blocked.
• Improve digital body language by adding tracking scripts to your web page to enable first-party cookies. (now supported).
• Mobile web visits (Sep/Oct) secure web pages, non-branded links.
• Limitations: Not possible to track digital body language across multiple domains (e.g. oracle.com. eloqua.com)
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This is cool because…
✓ It delivers improved activity tracking.
✓ With greater insight you can personalise more of your campaigns.
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Profiler Interface Enhancement
More information to help Sales & Service gain greater insight into the
Digital Body Language of your prospects & customers.
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Profiler Interface Enhancement
• More details captured, including: Email address, photo (pulled in via Gravatar or Twitter handle),lead score, external activity (social, video).
• Ability to see contact’s activity in graph view by custom dates.
• Provides insight into behaviour for a specific time period.
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This is cool because…
✓ It helps drive Sales & Marketing alignment.
✓ It’s a simpler/more visual - familiar stream view.
✓ As you increase your content marketing - scores & external activity (social/video) can be included.
✓ You can search on specific activities.
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In Summary
• Template Design and Management• Improved Editing and Previewing• Content and Campaigns• Unified Marketing Calendar - Oracle Content
Marketing• Marketing Operations Centre• Storing Contacts with No Email Address• Integration to Drive Campaigns• Activity Tracking• Profiler Interface Enhancement
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Q&A
Marketing Cube Pty LtdLevel 3, 85 William Street, Darlinghurst, NSW, 2010Australia
Ph: 02 8244 0007www.marketingcube.com.au
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College
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