elm - kshitij, prerak, samder - problem structure,mckinsey

8/2/2019 ELM - Kshitij, Prerak, Samder - Problem Structure,Mckinsey

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Team : - Prerak Garg, Kshitij Garg and Samder Singh

Socio-Economic Development in Kurukshetra

Development Office of Member of Parliament

(Lok Sabha), Mr. Naveen Jindal

1



DEFININGTHE

PROBLEM

STRUCTURINGTHE PROBLEM

PROBLEM

SOLVINGSTEPS



Basic Question to be solved

To explore various opportunities of improving socio-economic standards of people of Kurukshetra and test the feasibility of those

solutions.

1. Perspective/context

• Problem of aligning social interests with its political interests

• Execution of work is done on ad-hoc basis with little structure.

• Projects undertaken by the client are short term driven

• Sanitation, livelihood creation, education and healthcare are the

major focus areas

2. Criteria for success

• To declare 25 villages open defecation free

• Initiation of a self-sustaining livelihood model

• To complete 50 social and economic development projects via

LEAD and associate 1000 volunteers with it.

Targets in the field of health and education undefined till now

4. Other key stakeholders.

• District Commissioner Office

• Village Administration/Panchayats

• Direct Beneficiaries.

3. Decision Makers• Mr. Naveen Jindal, M.P.(Lok Sabha), Kurukshetra (KKR)

Sets the targets and approve the policies

• Mr. Vipin Sharma, PA to Mr. Naveen Jindal, Kaithal

Allocate target zones for implementing the projects.

• Mr. Rajesh Kumar, Private Secretary to Mr. Naveen Jindal, KKR

Allocation of funds and resources.

• Mr. Nishant Baranwal, Parliamentary Associate, Development

Office of Mr. Naveen Jindal

Client's face for strategy and review.• Mr. Ashutosh Pratap Singh, Parliamentary Coordinator,

Development Office of Mr. Naveen Jindal

Reporting Manager in Kurukshetra.

5. Constraints within solution space.

• Political opportunism in implementation of projects

•

Conflict with the district administration’s autonomous

projects

• Cultural mind-set of people

• Short Duration of project – discontinuous 6 months

6. Scope of Solution Space.

• Districts- Kaithal, Kurukshetra, Yamunanagar

• Around 1000 villages

• Population - 2.2 million

PROBLEM STATEMENT WORKSHEET



DEFINING THEPROBLEM

STRUCTURINGTHE PROBLEM

PROBLEM

SOLVINGSTEPS



PROBLEM STATEMENT

To explore various opportunities of improving socio-economic standards of

people of Kurukshetra and test thefeasibility of those solutions.

SOCIALASPECT

Sanitation Education

ECONOMIC

ASPECT

SewingCentresHealthcare

BPOs

ISSUE

TREE



SocialAspect

Sanitation

I Lack of toilets in APL households in villagesII People are habituated to open defecation

III Cultural mindset barriers for using toilets

Health Care

I. Inefficiencies in the process of conducting eye camps

II. Lack of structure in conductingblood test camps

Education

I. Lack of career guidance

II. Unqualified teachers

III. Lack of teacher training programs

IV. Low Teacher/student ratio

V. Malfunctioning of mid day meal



Sewing CentreRural BPOs

Economic

Aspect



Final Call

•10th April •Yes/No

Permissions fromAdministration

• District level• Village level

Location

Identification• Primary research on Land rates• Categorization of land• Accessibility for local people in

terms of transportation

Financial Planning

Finalizing on potentialinvestment from stakeholders

Exploring various funding avenues• Bank loans• MFIs• O P Jindal Sansthan / Firms

Cost estimation

Firms

Quotations fromthe firms

Feasibility study of Kurukshetra bythe firms

• Identification of potential HR• Hosting the visit of the firms• Planning a visit for the firms

Market Research

• Visit existing setups• Establishing contacts• Internet search

Explore the possibility of establishing

rural BPOs to employ women



Business

model forSewingcenters

Marketing Plan

I. Purpose

II. Target Market

III. Unique MarketNiche

IV. Reach FirstCustomer

The BusinessConcept

I. The BusinessII. The Customer

III. The ValueProposition

Market Scenario

Industry Analysis

I. Competitoranalysis

II. Gap Analysis

Business Model

ProductDevelopment Plan

Detailed description& unique features

of product

Operations Plan

I. Facilities

II. Businessprocesses &Distribution

Organization Plan

I. Organizational Chart

II. Key Management

III. Duties &Responsibilities

Marketing Plan

I. Purpose

II. Target Market

III. Unique MarketNiche

IV. Reach FirstCustomer



THANK YOU

elm - kshitij, prerak, samder - problem structure,mckinsey

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