SCREEN PRINTED POSTERS TO ADVERTISE THE EVENT WE WERE HOLDING.

WE WANTED THE POSTERS TO BE BOLD AND QUITE SECRETIVE OF THE EVENT ITSELF. WE DIDNT WANT THE POSTERS TO BE OBVIOUSLY CIRCUS RELATED SO JUST TOOK SLIGHT ASPECTS AWAY FROM CIRCUS REFRENCES WE RESEARCHED.

DRAGONS DEN PROJECT

WE ALSO SCREEN PRINTED ON GOLD CARD FOR SPECIAL POSTERS TO HANG UP AT THE ACTUAL EVENT.

PATTERN DESIGNS FOR TRAIT CARDS WHICH ARE GIVEN OUT AT THE EVENT.

THIS WAS ONE OF THE JOBS GIVEN OUT TO ME. IT WAS TO CREATE PATTERNS THAT RELATED TO THE TRAITS AND THE THEMES WHICH ARE DICTATED TO PEOPLE ON THE DAY OF THE EVENT.

PROP TICK CARDS

THESE TICK CARDS WERE TICKED AND MARKED DURING THE EVENT AS PEOPLE SELECTED AND PUT ON THEIR PROPS THEY CHOSE, THESE WERE TO HELP US KEEP TRACK, ADD UP AND DERTERMINE THE TRAIT THAT REFLECTS PEOPLES PERSONALITIES

THE EVENT LAYOUT

WE HIRED ONE OF THE ROOMS ON THE 3RD FLOOR OF THE ART SCHOOL TO HOLD OUR EVENT, WE SPECIFI-CALLY WANTED PEOPLE FROM A CREATIVE AREA SUCH AS AN ART SCHOOL AS WE FELT THEY ARE USUALLY QUITE OUTGOING PERSONALITIES TO TEST ON. WE WANTED OUR EVENT TO BE CIRCUS LIKE BUT NOT OVER THE TOP. WE WANTED IT TO BE INVITING AND UN INTIMIDATING. WE USED THE BOXES TO CREATE MORE OF A DECORATED FEEL AND FELT IT WOULD BE APPROPRIATE FOR A POP UP BUISNESS LIKE US AS ITS EASY TO MOVE AROUND AND PACK AWAY.

VIDEO SCREEN SHOTS

THROUGHOUT THE DAY WE FILMED THE EVENT. AS THE EVENT IS ALL ABOUT BEIING INTERACTIVE AND HAVING AN EXPERIENCE WE WANTED TO REPRESENT THIS THROUGH A MOVIE SO PEOPLE CAN GET A GLIMPSE OF WHAT IT WOULD BE LIKE. VIDEO LINK: http://vimeo.com/66225943

WEBSITE PAGES

FOR AFTER THE EVENT WE CREATED A WEBSITE FOR PEOPLE TO VISIT AND COLLECT FURTHER RESULTS WITH MORE OF A DETAILED BREAK DOWN OF THE TRAIT THEY WERE GIVEN. THIS CARRIES ON THE INTERACTIVE EXERIENCE LONGER AND IS ALSO AN OPPERTUNITY FOR PEOPLE TO CONNECT WITH EACH OTHER.

RESEARCH

SCREEN PRINTING AND POSTER MAKING.

PLANNING THE EVENT AND THE INTERIOR

TOPMAN PROJECT - INDIVIDUAL BRIEF

FOR THE TOPMAN BRIEF FOR THE COLLABERATION WITH ‘THE WELLCOME COLLECTION’ I SPECIFICLY FOCUSSED ON ‘DNA’ AND WANTED TO FOCUS ON THE ASPECTS OF INDIVIDUALITY AND CREATING THINGS THAT WERE COMPLETLEY UNQUE.

HERE YOU CAN SEE MY LITTLE MINI BOOKLET I MADE, THIS WAS MEANT TO BE A SORT OF TEASER FOR THE CUSTOMERS TO GET AN IDEA OF WHAT THE COLLECTION IS ALL ABOUT BEFORE AC-TUALLY SEEING IT. AND ALSO HERE ARE THE LABELS I CREATED FOR THE CLOTHES. EACH LABEL WILL HAVE ITS OWN UNIQUE PAT-TERN ON SO EVERYBODY WILL GET THEIR VERY OWN. OVERLAYED WITH THE LOGO ON THE TRACING PAPER REPRESENTING THE SKIN WITH THE DNA UNDERNEITH.

chromosomeCOLLECTION

222, oxford street, london

The launch of topmans latest collection, where science meets fashion. Everybody is unique so come and explore your individuality.

6TH JUNE 2013

FLYERS

THESE WERE THE FLYERS I CREATED TO PROMOTE THE NEW COLLECTION. EACH ONE AGAIN IS DIFFERENT AND HAS A UNIQUE CODE SO AGAIN YOU WOULD RECIEVE YOUR OWN UNIQUE CODE ON ANY FLYER.

TOTE BAGS

I WANTED TO CREATE SOMETHING THAT PEOPLE COULD TAKE AWAY AND KEEP SO THEY WOULD BE REMINDED OF THE COLLECTION. I ALSO WANTED THIS TO INVOLVE AGAIN SOME FORM OF CODE OR UNIQUE PATTERN WHICH COULD NEVER BE RE CREATED AND EVERYBODY WOULD HAVE A COMPLETLEY INDIVIDUAL BAG. THROUGH THAT I TIE DYED BAGS USING THE COLOURS FROM THE DNA QUANTUM DOT DYES THEY USE IN THE SCIENCE LABS.

THE BEST BIT

THE PART OF THE UNIT I HAVE ENGAGED WITH THE MOST WOULD BE WORKING AS A GROUP. USUALLY I AM NOT AS KEEN TO WORK IN A GROUP BUT I FOUND DURING THIS PROJECT WE ALL WORKED REALLY WELL TOGETHER AND YOU CAN COLLABORATE YOUR IDEAS AND GET MUCH MORE WORK DONE IF YOU DISH OUT JOBS. I WAS PROUD THAT WE MANAGED TO PULL OFF A SUCCESSFUL EVENT AND EVEN CREATE AND EDIT VIDEOS WHICH I WOULD NOT USUALLY BE ABLE TO DO BY MYSELF.

THINGS THAT WORKED

THE MOST SUCCESFUL PART OF MY PROJECT FOR ME WOULD BE DURING THE INDIVIDUAL BREIF FOR TOPMAN, I FELT MY TIE DYE BAGS WORKED THE BEST ESPECIALLY AS I HAD NEVER TIE DYED BEFORE AND I THOUGHT THE RESULTS WERE BETTER THAN EXPECTED. ALTHOUGH I HAD TROUBLE SCREEN PRINTING ON A FEW OF THE BAGS I MANGED TO GET ATLEAST THREE DECENT ONES WHICH REPRESENTED MY CONCEPT PERFECTLY.

THINGS TO WORK ON

ASPECTS OF MY WORK THAT WILL REQUIRE MORE ATTENTION IN THE FUTURE FOR ME WOULD BE ON THE INDIVIDUAL BREIF. TO EXPERIMENT MORE BEFORE MAKING FINAL DESISIONS AND CREATE MUCH MORE WORK AND PUSH MYSELF TO THE LIMITS. I FIND IN A LOT OF CASES I USUALLY TAKE THE EASY WAY OUT AND DONT PUSH MYSELF ENOUGH TO CREATE MUCH MORE WORK AND MUCH MORE HIGH STANDARD QUALITY WORK.