ellen stafford - amazon s3 › sellingpower-webinars › ... · 5 ways to customer loyalty and...
TRANSCRIPT
videos viewed online everyday
“Video is a mega trend, in a decade, video will look like as big a shift in the way we share
and communicate as mobile has been.”
“There is a f**k ton going on in video right now, and it’s the #1 way to capture the attention of
your audience”
why?
so…
Boost your sales pipeline with video
Humanize sales
Video enhances your existing outreach
channels
ProspectingEarly Sales CycleLate Sales Cycle
Hand off
Day 1 Day 5 Day 7 Day 10 Day 14 Day 18
Hyper-Personalized
VideoEmail
Hyper-Personalized
InMailNo-Ask Email Account Based
Video
Re-use Account Based Video OR
Phone Phone Phone Phone Phone
Social Engagement
Social Engagement
Up to 4x Video | Up to 3x Email| 5x Phone | 1x InMail | 2x Social Engagement
Keep in mind…
1. Your thumbnail2. Tone, body language
3. Authenticity
What if they watch my video?
• With video, you get insight into whether your prospect has actually consumed the content
• Pick up the phone and make a call
• Prioritize your hottest opportunities and leads
Rolling out video
1. Team buy in
2. Create and send videos internally
3. Video certification – pitch perfect
4. Track, measure and reiterate
5. Ongoing video coaching
