elizabeth kantor portfolio
Post on 21-Oct-2014
485 views
DESCRIPTION
TRANSCRIPT
ELIZABETH KANTOR
PORTFOLIO
Passionate and creative marketing professional that is able to jump into any situation and deliver results and exceed the goal. Able to get all the ducks in a row and keep the team focused and organized. Has strength in development and execution of marketing and PR strategy.
Specialties:Public Relations, brand building, consumer communications-and the cherry on top- creative, highly organized individual that can handle pressure and deliver on time.
PRESS PLACEMENTS
Publications
Newspapers
New York Times
Wall Street Journal
New York Post
Television
•TODAY Show http://www.msnbc.msn.com/id/21134540/vp/33458761#33458761
•MBT Press Highlight Reelhttp://www.youtube.com/watch?v=Ntb5W4JlZAs
PR EVENTS
The Joneses
The Joneses Trailer
MBT HOSTS “THE JONESES” PREMIERE STARRING DEMI MOORE AND DAVID DUCHOVNY
David Kirsch
Celebrity trainer David Kirsch joined MBT and press for a “Kirsch MBT workout”
Goal: To engage editors and show them the use of the product to encourage feature placements.
SPONSORSHIPS
Tour of California
42 hours of broadcast (19 hours LIVE) to 10.2 million total viewers in the US
International broadcast to over 200 countries in 20 different languages
2 million on‐site spectators and over 1.5 million visitors to the official website
$400 million in overall economic impact 3.5 billion impressions world‐wide Super‐star athletes such as Lance
Armstrong and Levi Leipheimer competed
“The crowds all week have been amazing. From the start in Sacramento, to the finish in Escondido, I don’t think anyone can believe these crowds. It has been awesome.”–Lance Armstrong, Astana
Footwear: At 17%, MBT had the highest percent change (55%) in increased awareness from pre-survey – or a +6% difference. Ugg had the highest awareness at 73%.
Which of the following shoe brands do you recognize? (Please check all that apply.)
Keen 122 (28 %) +6%
Ahnu 9 (2 %)
MBT 75 (17 %) +6%
Cole Haan 301 (68 %)
Teva 269 (61 %) +7%
Ecco 266 (60 %)
Ugg 322 (73 %)
Dansko 172 (39 %) +5%
Earth 126 (29 %) +7%
Merrell 223 (51 %)
Mephisto 131 (30 %)
None of these 43 (10 %)
Lifetime Fitness
Social Responsibility-CARE
What is CARE?CARE is one of the world's largest private international humanitarian organizations fighting global poverty and is committed to helping families in poor communities in over 70 countries improve their lives and achieve lasting victories over poverty. CARE places special focus on working alongside poor women because, equipped with the proper resources women have the power to help whole families and entire communities escape poverty. www.care.org.com Why MBT supports CARE: MBT, the anti-shoe, is on a crusade to help people live better, healthier, more active lives. And MBT believes that living better, healthier more actively isn’t just about exercise and eating right, it’s about doing right. MBT celebrates the achievement of potential and the opportunity to encourage developing minds, spirits and futures.
CONSUMER OUTREACH
Social Media
Facebook-Branded Page
Rock your body-work out class
WRITING EXAMPLES
Consumer Outreach & Press Release
THE NEW LOOK of MBTs This Season MBT’s Spring/Summer 2010 collection
offers its most expansive assortment to date. With their new additions, the pro-body horizon looks and feels slimmer, lighter, and sharper than ever – now making it easier for everyone to get in shape during everyday activities.
What’s more, MBT’s wide array of new Athletic, Casual, Dress and Work styles gives you the tools you need to get in shape for the warmer months. To date, millions of health-conscious men and women of all ages rely on their MBTs to relieve their back and joint pain, train their body, burn extra calories or make a long day on their feet easier.
So, let’s make this seasonal transition a simple one. With your MBTs by your side, shedding those pounds will be as easy as a walk in the park…literally.
Copywriting for product Overview of product: At MBT we don’t believe in shoes. We believe in footwear that makes you feel better from the ground
up! Our specially designed sole significantly improves your gait and posture and relieves stress on your joints and back. Wearing MBTs also exercises a large number of muscles, whether you're walking or standing. This, in turn, stimulates your metabolism, burns extra calories and supports muscle regeneration. In addition, MBTs have a firming effect on abdominal, leg, and buttock muscles. You simply have to try MBT footwear to believe the benefits it can provide!
MBTs are perfect for people who like to be active during their free time. With MBTs every step you take is like a small workout. People who wear them can comfortably enjoy their favorite leisure activities even after hours on their feet!
Tunisha A very classic Mary Jane with one elegant buckle, putting style on top and providing the same great
MBT workout with the Masai Sensor sole and curved sole. Comes in black full-grain leather. Ema Elegantly styled sandals where the straps and top-stitching seem to form a continuous set of loops.
Wear these for work or play—and get great core training from the patented Masai Sensor built into each sole. Comes in Chocolate (dark and light brown) and Black full grain leather.
Habari These breezy cross-strapped sandals also feature a back strap, so you can step in and out of them—
and your everyday workout—with ease. Comes in Birch (white with brown top-stitching and sole) and Chocolate (with white sole and beige Masai Sensor).
Blog Post
Most of us have all experience those days that feel like they will never come to end. One of the best remedies to distress is the great, big E word, exercise! I recently had “one of those days” and needed to get some fresh air. I am lucky to live on the outskirts of the Sawtooth National Forest that offers amazing hikes for all levels of fitness. When I pulled up to the trailhead of one of my favorite hikes; the mountain was a sea of color with countless varieties of wildflowers; truly breathtaking. I made my way to the top, took in the view, and was suddenly distracted by my yellow lab intensely focusing on a black bear a few yards away. It was a younger black bear and I must admit I was on edge. Luckily, the bear was just as nervous and ran away over the next ridge. I continued my hike and towards the bottom of the mountain I saw the most magnificent bull elk standing in the river. We stood and stared at one another for a few minutes before we both continue on our separate ways. When I made it back to the car, I was completely relaxed and could not stop thinking about how all this beauty is in my backyard. I further thought; I would have missed all of this if I did not have my fitness. Our bodies provide the means to discover, experience, and see amazing things! This is not limited to the wilderness, it is all around us. Maybe, it is the new little restaurant with amazing food that you never knew was in your neighborhood, maybe a hidden creek that was beyond the trees lining a walking path, maybe the most colorful field of flowers right around the corner. Take a moment, give your body some appreciation and take it out for a walk to discover your own backyard!
