elements of design: contrast lecture
DESCRIPTION
Presentation on the principle of contrast and how it can be used in graphic and web design.TRANSCRIPT
Line, Space, Shape, Colour, Type
CONTRAST
Contrast happens when two elements on a page are different. For example it happens when two opposing colors are used in a design between the text and the background
or in the size and style of type. Our eyes like contrast.
WHAT IS IT?
To achieve contrast the elements must be completely different. But what does contrast really do?
1. Attracts the eye
2. Organizes content/information
3. Creates focus
WHAT DOES IT DO?
ATTRACTS THE EYE
ORGANIZES CONTENT/INFORMATION
CREATES FOCUS
Contrast can be created using the following elements:
1. Colour
2. Typography
3. Size
4. Shape
5. Position/Space
6. Alignment
HOW DO WE GET IT?
The first people think of when they think of contrast is colour.
COLOUR
Contrasted can be created through type in 6 ways:
1. Size
2. Weight
3. Treatment
4. Position
5. Style
6. Colour
TYPOGRAPHY
WEIGHT
TREATMENT
POSITION
STYLE
SIZE
