Elements of Argument

Logic vs. Rhetoric

Syllogism

• Major Premise: Advertising of things harmful to our health should be legally banned.

• Minor Premise: Cigarettes are harmful to our health.

• Conclusion: Therefore, advertising of cigarettes should be legally banned.

Toulmin Model

• Claim: Advertising of cigarettes should be legally banned.

• Support: Cigarettes are harmful to our health (evidence)

• Warrant: Advertising of things harmful to our health should be legally banned.

Compare/Contrast

Syllogism• Represents an argument

“in which the validity of the assumption underlying the inference ‘leap’ is uncontested.”

• Suggests the assumption has been proved.

Toulmin Model• The term warrant

indicates that the validity of the proposition must be established.

• The arguer must ask why such advertising must be banned.