PROCESSING AT SCALE ON AWS: HOW CLOUD-BASED VIDEO

INFRASTRUCTURE IS ENABLED BY ELEMENTAL TECHNOLOGIES

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WHERE IS OUR TECHNOLOGY DEPLOYED?

Markets

Enterprise Government

Broadcasters

Content Programmers

Pay TV Operators

Content

Live

On Demand

S3

Viewers

Devices

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MULTISCREEN VIDEO

HEVC Benefits

• 50% less bandwidth versus AVC/H.264

• Supports 4K UHD TV and higher resolutions

• Wider and deeper colors:

10-bit video

4:2:2, 4:4:4 under development

Support for HDR

• 60 frames per second and higher:

50/60 FPS key to fully immersive live 4K UHD

Costs

• 10x-40x (w/UHD) more processing power needed

• Dedicated hardware can no longer keep up

1920x108

0

1280x720

640x48

0

320x240

176x144

4K UHD

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SUITE OF SOLUTIONS

File-based transcoding for multiscreen applications

Live encoding for online and mobile delivery

Unified video management

Video processing in the cloud

Video delivery infrastructure

Dynamic bandwidth allocation

Solution portfolio runs

on any infrastructure

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Amazon Elastic Transcoder

Media processing in the cloud

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END-TO-END CLOUD-BASED VIDEO PROCESSING AND DELIVERY

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DevicesElemental

SERVER

AWS

Elastic Transcoder

Elemental

LIVE

Elemental

STATMUX

Elemental DELTA

Elemental DELTA

AWS

CloudFront

Managed Network

Live

On Demand

S3

CMS / WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking

Interoperable Components

ApplianceVirtual

Machine

AWS

Cloud

Supported Infrastructures

Source Processing & Management Delivery Display

AWS + Elemental combines the most powerful

video processing software with the most scalable cloud infrastructure

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• Together AWS and Elemental will bring customers:

Efficient scaling of video infrastructure as IP delivery increases

Deeply integrated platforms to create new service offerings

Solutions for the next generation of challenges

• Examples include cloud DVR, server-side dynamic ad insertion, and more

• Secure, elastic, scalable, cost effective

• Scale over 190 countries, 1M+ customers

INDUSTRY LEADERS NOW TOGETHER

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• Deep video processing expertise

• Scale operations, monetize, deliver content

• Proven with 800+ M&E customers

HOW DO CUSTOMERS USE OUR SOFTWARE?

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BBC DAILY CATCH-UP: POWERED BY ELEMENTAL & AWS

coverage

coverage

Solution

Challenge Benefit

Rapid delivery of content with the

flexibility to easily adopt new formats

and standards ensuring service

availability on all devices

Cloud-based resources provide elastic

video processing capacity with

dynamic scaling to absorb spikes in

demand

Serve catch-up programming to

millions of users per day across 1,000

multiscreen device types

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• Video Factory captures live broadcasts and sends to Amazon cloud storage

• Processing jobs get picked up by idle transcoder or create new instance

• Elemental Cloud processes multiple H.264 ABR video streams

• Elemental Cloud ramps dynamically with processing demand on AWS EC2

BBC VIDEO FACTORY WORKFLOW

Live TV

SOURCE iPLAYER DISPLAY DEVICESSTORAGE

AWS S3

ELASTIC VIDEO PROCESSINGDATA TRANSFER

AWS Direct Connect

CDN

Delivery

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DAILY ELEMENTAL CLOUD USAGE

Minimum

Peak usage

• 19k hours / month

• 4,200 steady state

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ON PREMISE COMPARISONExcess capacity

• 13k hours capacity

• 6,600 hours unused

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WORLD CUP: POWERED BY ELEMENTAL AND AWS

coverage

coverage

Solution

Quickly and efficiently prepare 3,900+ hours of

live and catch-up World Cup coverage for

delivery to viewers on any OTT device

Challenge Benefit

The platform provides an end-to-end second-

screen solution for live streaming feeds, multi-

angle content and VOD assets to sports fans

Elemental Cloud on AWS EC2 provided

encoding elasticity with the ability to reliably

deliver high quality, high resolution live

content across multiple streaming protocols

across the globe

Quickly and efficiently prepare 3,900+

hours of live and catch-up World Cup

coverage for delivery to viewers on any

OTT device

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Confidential

• 10Mbps Live HLS input streams delivered from Rio to Dublin

• Elemental Cloud services ingested up to 48 concurrent inputs

• Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed

• Content delivered to regional broadcasters via CDN

WORLD CUP LIVE STREAMING WORKFLOW

ELASTIC VIDEO PROCESSING

Live TV

STADIUMS FIBER

Accelerated

GLOBAL

Broadcasters

DISPLAY DEVICES

HLS Inputs to AWS S3

S3 STORAGE

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DELIVERY

AWS

DataTransfer

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ELEMENTAL CLOUD USAGE

• Peak Usage: 140 nodes

• 15k total usage hours

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ON PREMISE COMPARISON

• 111k hours capacity

• 96k hours unused

excess capacity

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ELEMENTAL BUILT FOR THE FUTURE OF VIDEO

in the cloud

hybrid

on premise

a

a

aThe most powerful video processing software combined with the most

scalable cloud infrastructure for a seamless video delivery experience

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THANK YOU