ELEMENTAL®

CAPABILITIES+ EXPERTISE

We believe that clear communication is necessary to get your

message through all the competing noise. It’s essential to convey the

very essence of your brand, your value, and why your target prospect

should have a relationship with you.

Clarity is elemental for all business success.

A2ELEMENTAL® TORONTO, CANADA

THECOMPANY

WHO WE ARE

We are a full-service strategy and solutions company. Our

strength is in building up your bottom line through proven

effective and measurable methodological approaches. For the last

fourteen years, Elemental has produced effective and

recognizable campaigns for those we work with. We don’t just say

we’re effective; we have the data and testimonies to prove it. We’re

business partners in researching, analyzing, creating and

deploying strategies that promote clarity, recognition and

appeal through strategy, development, planning, innovation and

pure creative genius.

ELEMENTAL®

96 SPADINA AVE. SUITE 502

TORONTO, ONTARIO M5V 2J6 CANADA

(416) 214-9998

We approach all our work as if it was for our own company, treating

your financial resources as our own, and as if it is our reputation that is

on the line…because it is.

We have the expertise to provide you with answers on trends, shifting

demographics, customer buying habits and which vehicle should be

used to deliver your message to a targeted and receptive audience. With

an “always on” digital marketplace, we build connections that are always

working to reinforce your brand and make an impactful statement.

It’s about who you are and where you want to go; our job is to get you

there - on time, on budget, profitably and memorably.

3ELEMENTAL® TORONTO, CANADA

CLIENTSERVICE

We are channel agnostic. If it’s dynamic, we do it. Creativity done

strategically, delivered to the right audience and produced really, really,

really well; is what we do. From designing an app, website, television

commercial or radio spot to hiring skydiving Elvis’s ready to jump from a

plane to promote your business message, paired up with a social media

campaign for explosive results.

To create a memorable, pragmatic and emotional impact; we have the

people and expertise to get it done right the first time. We are relentless

in rising above all average expectations and producing brilliant results.

Never forgetting, it’s not about us, it’s about you. Our services include

all of the below, but definitely not limited to:

4ELEMENTAL® TORONTO, CANADA

MARKETING STRATEGY s the discipline of crafting a plan to achieve

your goals. It begins with a situational analysis and the company’s

“business problem”. All business goals are to increase sales and achieve

a sustainable competitive advantage though the formulation, evaluation

and selection of market-oriented strategies. Ultimately, a marketing

strategy is manifested in marketing plan, with a path aligned to deliver

on the goals and objectives of the company.

Our approach for all assignments is

strategy first, determining the best

method to deliver the greatest impact to

your target audience to reap your highest

yield. Efforting to understand the market,

your consumer and his/her motivations,

we create the message that will resonate

and compel a positive response. Strategy

is where we determine how we say it,

where we say it, and when we say it.

CAPABILITIES

5ELEMENTAL® TORONTO, CANADA

BRANDING is the process of developing

and culturing a company’s identity.

The name, logomark, colours, slogans,

communication systems and messaging

platforms. The brand message is applied

to internal and external communications.

These messages will define and

refine who a company is to their

customers, differentiate t he c ompany

from competitors, and communicate the

unique value the company provides.

Our approach to branding is methodical,

studied and disciplined to deliver

a foundation on which to build your

reputation. Keeping clarity at its centre,

we strive for thoughtful messaging that

gets to the point, swiftly and efficiently.

ADVERTISING is a form of branded communication that is designed

to encourage and compel viewers, readers or listeners to take,

or continue to take some action. The idea is to drive consumer

behavior with respect to a commercial offering.

Advertising channels include mass media such as newspaper,

magazines, television advertisement, radio advertisement, outdoor

advertising or direct mail; or new media such as blogs, websites, social

media or text messages.

Our approach to advertising is to fuse clear response cues into every

communication. While we encourage overarching brand awareness,

we find every opportunity to increase sales. Traditional advertising

is very effective when integrated in other engagement channels to

employ the advertising as the hook, handshaking to digital platforms to

extend the ‘conversation’ to lead to a sales conversion from consumer

to client.

6ELEMENTAL® TORONTO, CANADA

CONTENT CREATION is the discipline of

authoring, cultivating and delivering

information in an original way for

digital media. Typical forms of content

creation include online commentary,

the maintenance of social media

accounts, maintaining and updating

web sites, blogging, photography,

videography, and editing and distribution

of digital media.

Content is king. If you are going to

talk, make it of value and worth your

target’s time. We gather, augment and

author your content to keep a flow of

relevant purpose communication to

build appreciation of your place in the lives

of your consumers, all the while staying

top of mind to increase consumption of

your products and services.

WEB DESIGN OR DIGITAL SERVICES encompasses many different

skills and disciplines in the production and maintenance of online

consumer experiences. The different a reas o f w eb d esign i nclude

web graphic design; interface design; authoring, custom coding and

proprietary software; user experience design; and search engine

optimization. Our technical team of designers and web developers

put usability at the forefront of their thinking and are up-to-date with

web accessibility guidelines.

Our approach is to build digital properties which have specific

business purposes and supporting your other communication

touchpoints. Our websites are technically advanced, with a layer of

engaging interface experiences to compel the user an experience

suitable to the purpose.

7ELEMENTAL® TORONTO, CANADA

VIDEO PRODUCTION is the process of

creating and producing video through

videography, motion graphics, and both live

production and post-production. This can

include production of television programs,

television commercials, corporate videos,

and event videos. A video production

can range in size from one solo camera

operator with a professional camera

in a single-camera setup, a team of

a videographer with a sound person,

to a multiple-camera setup shoot in a

television studio.

A picture is worth a thousand words,

video is even more. There are few better

ways to tell a story, which can instruct,

inform, emote, and compel. With the

advent of residential high-volume data

delivery and mobile capabilities, there is

no better time to take advantage of the

possibility motion affords.

SOCIAL MEDIA is the social interaction through technological platforms

on which consumers create, share or exchange information, ideas, and

pictures/videos in virtual communities and networks.

Our approach to social media is specific. Some brands have greater

social permission to be part of the consumer’s online conversation.

Wisdom and respect are the greatest ingredients to a successful employ

of the social media space. Knowing what to say, how to say, being

relevant and worthwhile.

A MOBILE APP is a program designed to run on smartphones, tablet

computers and other mobile devices. The term “app” is a shortening of

the term “application software.”

Our approach to App development and deployment is to ensure that

the application has great value to the user, as repeated use of your

application places your brand in front of your consumer on a medium

they carry with them. It is an opportunity to be of value day-to-day,

where he/she is, as you are with them wherever they are.

8ELEMENTAL® TORONTO, CANADA

BRANDS

9ELEMENTAL® TORONTO, CANADA

We have been the proud recipients of awards from the Canadian

Marketing Association, Communicator Awards, Davey Awards, and

Webby Awards. Furthermore, both partners at Elemental have served as

judges several times for the CMA Awards, with our Senior Art Director

having judged for the Webby Awards multiple years concurrently.

9ELEMENTAL® TORONTO, CANADA

To find out more contact:

DANIEL MENARD

NEW BUSINESS DIRECTOR

T: (416) 214-9998 X.225

E: DAN.MENARD@ELEMENTALINC.COM

© 2014, ELEMENTAL INCELEMENTAL IS A REGISTERED TRADEMARK IN CANADA AND THE UNITED STATES OF AMERICA. ALL RIGHTS RESERVED.

ACCOLADES +NEWSWORTHYMENTIONS

The only commitment we ask from you is your willingness to do great

things and allowing us to show you how.

We respect your time and budget and will work with you as your

business partner to ensure the results you are looking for get

accomplished. Our team is focused in making you relevant, while

ensuring your story is heard.

LET’S GET STARTED

ELEMENTAL®

96 SPADINA AVE. SUITE 502

TORONTO, ONTARIO M5V 2J6 CANADA

(416) 214-9998