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DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic estimates which do not bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is made of the contents of this report. The quoted trademarks are property of their owners.

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. 1

Electronic Costing & Technology Experts

www.systemplus.fr21 rue la Nouë Bras de Fer44200 Nantes – France

Phone : +33 (0) 240 180 916 email : [email protected]

October 2015 - Version 1 written by Audrey LAHRACH

Consumer eCompass Technology & Cost Review

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1. Overview / Introduction 4– Executive Summary

2. 3-Axis & 6-Axis eCompass Market 12– eCompass Consumer Market

– MEMS TOP40 Ranking

– eCompass Consumer Market Share

– eCompass Average Selling Price (ASP)

– eCompass Supply Chain

– 3-Axis eCompass Supply chain

– 6-Axis eCompass Supply chain

– eCompass for Smartphone Market

– eCompass Reference Evolution

– eCompass Footprint Evolution

– Samsung High-End Phones eCompass Suppliers

– Apple High-End Phones eCompass Suppliers

– LG & HTC High-End Phones eCompass Suppliers

– Huawei & Xiaomi High-End Phones eCompass Suppliers

– eCompass Design Wins in 2013 Smartphones



3. eCompass Technologies 30– Magnetometer Technologies

– Magnetometer Sensitivity vs Maturity

– Magnetometer Technologies Principle

– Hall Sensor

– Flux Gate Sensor

– AMR Sensor

– GMR Sensor

– TMR Sensor

4. Technology & Cost Analysis 3-Axis eCompass 40– Analyzed 3-Axis eCompass References

– 3-Axis eCompass Cost Structure

– 3-Axis eCompass Footprint Evolution & Cost Evolution

– 3-Axis eCompass Sensitivity vs Measurement Range

– 3-Axis eCompass Cost vs Sensitivity

– Single-Chip WLCSP 3-Axis eCompass 50

– 3-Axis WLCSP eCompass Cost Structure

– AKM AK8975, AK8973, AK8963 & AK09911 Technology & Cost Analysis

– Yamaha YAS539, YAS532B & YAS537 Technology & Cost Analysis

– Bosch BMM150 Technology & Cost Analysis

– Multi-Chip Molded 3-Axis eCompass 76

– 3-Axis Molded eCompass Cost Structure

– Alps Electric HSCDTD008A Technology & Cost Analysis

– MEMSIC MMC3316xMT Technology & Cost Analysis

– Honeywell HMC5883 Technology & Cost Analysis

– STMicroelectronics LIS3MDL Technology & Cost Analysis

– Freescale MAG3110 Technology & Cost Analysis

– 3-Axis eCompass Synthesis

5. Technology Analysis 6-Axis eCompass 112– Analyzed 6-Axis eCompass References

– 6-Axis eCompass Cost Structure

– 6-Axis eCompass Footprint Evolution & Cost Evolution

– 6-Axis eCompass Sensitivity vs Measurement Range

– 6-Axis eCompass Cost vs Sensitivity

– Bosch Sensortec BMC050 & BMC150 Technology & Cost Analysis

– STMicroelectronics LSM303D & LSM303C Technology & Cost Analysis

– mCube MC6450 Technology & Cost Analysis

– Freescale FXOS8700CQ Technology & Cost Analysis

– Kionix KMX61 Technology & Cost Analysis

– 6-Axis eCompass Synthesis

Available Related Reports 161


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• This comparative technologies and reverse costing report has been conducted to provide insight on technology

data and manufacturing cost for 20 eCompass devices (3-axis & 6-axis).

• 3-Axis & 6-Axis eCompasses are compared between suppliers and references evolution. With teardowns of a

large variety of smartphone, the main eCompass references has been extracted and analyzed. Size and

technology quickly evolve but the players remain the sames with AKM and Yamaha representing more than 80%

of the market. Nevertheless, several other players also exist and has been analyzed as well. These players, like

Aichi Steel, ALPS, Bosch, Everspin, Honeywell or MEMSIC use different technologies and could disrupt the

market in the next years.

• The report includes a description of each eCompass technologies (Hall sensor, AMR, GMR, TMR, MI, Fluxgate)

and a comprehensive supply chain evaluation for most of 3-Axis & 6-Axis eCompasses. All of this technologies

have been physically analyzed and compared in this report including new devices like the Yamaha YAS537 3-Axis

eCompass present in the Samsung Galaxy S6.


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Samsung Galaxy Note 4

(SM-N910)

Samsung Galaxy S6

(SM-G200)

Samsung Galaxy S (GT-I9000)

Samsung Galaxy S II (GT-I9100)

AKM AK8975

(2.0x2.0x0.6mm)

Yamaha YAS537

(1.2x1.2x0.4mm)

Samsung Galaxy S III (GT-I9300)

AKM AK8975

(2.0x2.0x0.6mm)

Samsung Galaxy S4 (GT-I9500)

AKM AK8963

(1.6x1.6x0.5mm)

Samsung Galaxy S5 (SM-G900)

AKM AK09911

(1.2x1.2x0.5mm)


(SM-N920)


(SM-N900)


(GT-N7100)

Samsung Galaxy Note

(GT-N7000)

Yamaha YAS529

(2.0x2.0x0.6mm)

Galaxy S Line

Galaxy Note Line

2010 2011 2012 2013 2014 2015

AKM AK8975

(2.0x2.0x0.6mm)

AKM AK8963

(1.6x1.6x0.5mm)

Yamaha YAS532B

(1.46x1.46x0.55mm)

AKM AK09911

(1.2x1.2x0.5mm)

Yamaha YAS537

(1.2x1.2x0.4mm)


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• Reverse costing analysis represents the best cost/price evaluation given the publically available data, and estimates completed byindustry experts.

• These results are open for discussion. We can realized a complete analysis of the component of your choice. Please contact us:

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