electronic commerce final project on ec implementation

7/28/2019 Electronic Commerce Final Project on EC Implementation.

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ROJECT REPORT E-READINESSIN MEDIA & TELECOM SECTORS

Page 1 of13COM-302 E-Commerce Course Instructor: Imran Qureshi

ContentsContents...........................................................................................................................1

ARY One World: ...............................................................................................................2

Information Gathered From Questioner:.......................................................................2

POER Analysis:..............................................................................................................2

PEER Analysis:..............................................................................................................3

Electronic Commerce Benefits:.....................................................................................3

Suggestions for Improvement:......................................................................................4

IIUIs FM (FM 90.6 MHz): .................................................................................................4


POER Analysis:..............................................................................................................5

PEER Analysis:..............................................................................................................5



Jang Group: ..................................................................................................................... 6


POER Analysis:..............................................................................................................7

PEER Analysis:...............................................................................................................7



Daily Ausaf: .....................................................................................................................8


POER Analysis:..............................................................................................................9

PEER Analysis:...............................................................................................................9



Information Gathered From Questioner:.....................................................................10

POER Analysis:............................................................................................................10

PEER Analysis:.............................................................................................................11

Electronic Commerce Benefits:...................................................................................11

Suggestions for Improvement:....................................................................................12

Common Weeknesses:................................................................................................... 12

Comparison:...................................................................................................................12


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ARY ONE WORLD:

ARY One World is a Dubai-based Pakistani news channel launched in 26 September 2004. Abilingual news channel in English and Urdu, it is a subsidiary of the larger ARY Digital Network. Ithas a large audience and one main competitor in Geo News. ARY One World is one of the firstdedicated international news channels in Pakistan. It has exclusive correspondents in almost allmajor capitals around the globe, a network of over 500 reporters and correspondents in Pakistan,and major international networks as exclusive partners for the exchange of news, information andother technical facilities. The channel also maintains a rich archive library with exclusive footage.

ARY Television Network is a subsidiary of the ARY Group The ARY Group of companies is a

Dubai-based holding company founded by a Pakistani businessman, Haji Abdul Razzak Yaqoob(ARY). The channels owned or affiliated with ARY Television Network include:

ARY Digital - Infotainment and Sports,ARY One World - 24 hour independent news, The Musik -24 hour music, Qtv - Quran TV, religious content, ARY Bangla- Not yet started, ARY Zouq - Foodchannel, Nickelodeon Pakistan,Fashion TV Pakistan, HBO Pakistan, VH1 Pakistan.

INFORMATION GATHERED FROM QUESTIONER:

Zeeshan Ahmad Bhutta, (IT & Network Administrator of ARY Digital Network) definesE-Commerce in these words.

Communicating with customers through website for getting order and proving customerservice

Above 30 computers are being used in the organization and all departments areinterconnected with each other through both wired and wireless network. The organizationhas an interactive website. Information system is being used by Marketing,Finance/Accounts, Administration, Procurement and Human Resource department. Acentral information system is being used by the organization. All the departments areconnected with a central database for their data processing. Above 50 employees operateemail software on a regular basis and 10-20 know how to work on database. At the moment

there is no ERP software in the organization but they are planning to install within a yearand their organizational structure is an impediment in installing ERP software. A centraldepartment handles all IT based communication and designated individuals evaluate all ITbased communication.Security, Unawareness, Goodwill, Cost, Low commitment from management and Lack ofGovernment Support are barriers to implement Ecommerce in point of view of Mr. Zeeshan

Ahmad Bhutta.

POER ANALYSIS:

Level ofawareness in the organization was not up to mark as it was one of theconcerns of the respondent. Many employees operate email software on regular
http://en.wikipedia.org/wiki/Dubaihttp://en.wikipedia.org/wiki/ARY_Digitalhttp://en.wikipedia.org/wiki/ARY_One_Worldhttp://en.wikipedia.org/wiki/ARY_One_Worldhttp://en.wikipedia.org/wiki/The_Musikhttp://en.wikipedia.org/wiki/QTV_(ARY)http://en.wikipedia.org/w/index.php?title=ARY_Bangla&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=ARY_Bangla&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=ARY_Zouq&action=edit&redlink=1http://en.wikipedia.org/wiki/Nickelodeon_Pakistanhttp://en.wikipedia.org/wiki/Nickelodeon_Pakistanhttp://en.wikipedia.org/wiki/Nickelodeon_Pakistanhttp://en.wikipedia.org/wiki/Nickelodeon_Pakistanhttp://en.wikipedia.org/wiki/Fashion_TVhttp://en.wikipedia.org/wiki/Fashion_TVhttp://en.wikipedia.org/w/index.php?title=HBO_Pakistan&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=HBO_Pakistan&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=VH1_Pakistan&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=VH1_Pakistan&action=edit&redlink=1http://en.wikipedia.org/wiki/ARY_Digitalhttp://en.wikipedia.org/wiki/ARY_One_Worldhttp://en.wikipedia.org/wiki/The_Musikhttp://en.wikipedia.org/wiki/QTV_(ARY)http://en.wikipedia.org/w/index.php?title=ARY_Bangla&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=ARY_Zouq&action=edit&redlink=1http://en.wikipedia.org/wiki/Nickelodeon_Pakistanhttp://en.wikipedia.org/wiki/Fashion_TVhttp://en.wikipedia.org/w/index.php?title=HBO_Pakistan&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=VH1_Pakistan&action=edit&redlink=1http://en.wikipedia.org/wiki/Dubai


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basis but a very little number of employees know how to work on database systemwhich shows that they are still using register system for data entry and somedesignated employees transfer it into electronic form later.

Human Resource of the organization is not fully capable of using EC as their lack of

awareness to EC shows this.

They are upgrading theirtechnology and installing ERP software but their

organizational structure is a hindrance for this installation.

Nothing can be more important than E-Commerce for ARY One World as it is a news

channel and most of their work requires speedy internet and computer professionalsso implementation of E-Commerce is very beneficial for theirbusiness.

The level ofcommitment towards E-commerce is low from both management and

employees.

Administration of the organization wants to implement the E-commerce but they

dont want to do online transactions.

PEER ANALYSIS:

There is a lack ofGovernment Support.

ARY One Worlds competitors are GEO News, AJJ, Dawn, Express News, BBC and

CNN. In the implementation of Ecommerce BBC and CNN are very developedchannels but ARY One World is leading Pakistani news channels which are GEONews, AJJ, Dawn and Express News.

There are many supporting businesses for ARY One World but the most important

of them are News agencies, Telecommunication, Satellite, Press and Internetindustry. Most of them ar3e using E-Commerce but ARYs E-Readiness is lower thanthem except Press and News agencies where E-readiness level is very low.

ELECTRONIC COMMERCE BENEFITS:

The major benefit which ARY One World is enjoying through E-Commerce is cost

saving. As they are saving the cost of extra employees by using emails forcommunication and after installing ERP software they can save more cost e.g. as

ARY One World is a news channel so they can use ERP for fast movement of newsto different departments. And they are leading most of their competitors through ECimplementations.

Most of their communication is through internet so in this way they are saving their

time cost and are enjoying paper free environment.


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SUGGESTIONSFORIMPROVEMENT:

As awareness level in the employees is low so the administration should either higherqualified employees or train present employees. They should also training and knowledgeof Database Management to their staff.

We have designed above model by considering the security problem which was the majorconcern of the respondent. In this model we have distributed central database into fourportals as model consist of four departments i.e. Administration, Finance/Accounts,Marketing and HR. Each department has its own portal where its data is stored and thecentral database is controlled by IT department. If a department wants to have anyinformation from the database of other department it can refer to IT department which willallow it after consulting to the department whose database is to be used in this way theinternal and external security of organization will be tight.

IIUIS FM (FM 90.6 MHZ):

FM 90.6 is a non-commercial Radio Channel used by International Islamic University,Islamabad. It was established in 2004 and at the moment it is covering the areas of FatehJang, Chakri, Khushab, Chakwal, Gujar Khan, Murree, Bagh and Rawalpindi/Islamabad.


According to Mr. Nasir Fareed (Assistant Director Media & Incharge FM Radio IIUI)

E-Commerce is.


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Communicating with customers through website for getting order and proving customerservice

B/w 10-20 computers are being used in the organization and all departments areinterconnected with each other through both wired and wireless network. The organizations

website is in developing stages. Information system is being used by Administrationdepartment only. There is no central information system in the organization and centraldatabase for their data processing. B/w 10-20 employees operate email software on aregular basis and 10-20 know how to work on database. The organization has no ERPsoftware. For handling all IT based communication there is no central department.Finance and Lack of Government Support are barriers to implement Ecommerce in point ofview of Mr. Nasir Fareed.

POER ANALYSIS:

Level ofawareness in the organization was not good as they havent sufficient funds(as the channel is non commercial) to recruit highly trained professionals.

Human Resource of the organization is not fully trained and professional.

Being a non commercial channel they are not emphasizing on business

development.

There are very low number of computers but they are trying to upgrade their

technology (as Voice of Germany is donating them computers for a lab to train their

staff and university students if Media and Mass Communication).

The level ofcommitment towards E-commerce is good, both management and

employees are enthusiastic.

Administration of the organization (university administration) is not supportive to

finance for EC up gradations.

PEER ANALYSIS:

Government is providing a normal amount ofSupport to IIUIs FM, because it is a

government organization and is being funded by HEC, Ministry of Education andseveral educational trusts.

Market forces are large in numbers if we see in this organization in a broad

perspective. But if it is taken as just an educational purpose-based radio channelthen it has the ability to compete with others as they habe almost the same level ofEC implementation.

Supporting industries for IIUI FM 90.6 are surely internet communication and

telecom industry. Softwares firms can also help them. Education sector arethe mostimportant supporting industry for IIUIs FM 90.6.


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IIUIs FM radio can take huge benefits by implementing E-commerce. They can save

cost by having less employees in their every department. Paper free environment isvery much required in this organization. IIUI as a whole is still very backward in someof its systems due to lack of automation and mostly using manual systems so toremain at its market place and to grow further as a leading university it has toimplement E-commerce at a very large scale


They should have more computers.

To create a Paper Free Environment, all employees should use Email software.

Their Employees should be capable to operate data base system.Information System should also be used in other departments of organization.

To achieve a high level of E-Readiness they can install ERP software in the organization.

JANG GROUP:

Jang Group of Newspapers (colloquially known as simply Jang Group) is Pakistans largestgroup of newspapers and the publisher of the Urdu newspaper the Daily Jang )) TheNews International, Daily News, Mag Weekly, Daily Awam and Weekly Akhbar-e-Jehan.Jang groups TV channels are Geo News a 24/7 News Channel, AAG TV a Music Channel,GEO Super a Sports Channel and Geo TV an Entertainment Channel. Jang groups onlineeditions are Jang Group Website, WEEKLY AKHBAR-E-JEHAN, MAG THE WEEKLYFASHION MAGAZINE, Daily Jang ePaper edition, Daily Jang text version Website, TheNews International Website, Pakistan Multimedia links.

Mir Khalil ur Rehman was founder of the group and his son, Mir Shakil ur Rehman, is the

present head of the business house. It is based in Karachi.


E-Commerce in point of view of Mr. Qaisar Hasan (Manager, Systems & CommunicationJang Group) is.

Carrying out all business functions using internet and IT technology

Above 30 computers are being used in the organization and all departments areinterconnected with each other through both wired and wireless network. The organization

has an interactive website. Information system is being used by Finance/Accountsdepartment only. A central information system is being used by the organization. There is
http://en.wikipedia.org/wiki/Geo_Newshttp://www.akhbar-e-jehan.com/http://www.magtheweekly.com/http://www.magtheweekly.com/http://ejang.jang.com.pk/http://search.jang.com.pk/http://www.thenews.com.pk/http://www.thenews.com.pk/http://www.mazhar.dk/pakistan/http://en.wikipedia.org/wiki/Geo_Newshttp://www.akhbar-e-jehan.com/http://www.magtheweekly.com/http://www.magtheweekly.com/http://ejang.jang.com.pk/http://search.jang.com.pk/http://www.thenews.com.pk/http://www.thenews.com.pk/http://www.mazhar.dk/pakistan/


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no central information system in the organization and central database for their dataprocessing. Above 50 employees operate email software on a regular basis and 10-20know how to work on database. At the moment there is no ERP software in the organizationand nether they want to install it in near future. A central department handles all IT basedcommunication and designated individuals evaluate all IT based communication.

Security, Unawareness, Less facilities regarding internet services and Lack of GovernmentSupport are barriers to implement Ecommerce according to Mr. Qaisar Hasan.

POER ANALYSIS:

Only a small number of employees or we can say only the concerned people are

aware of e-commerce and the majority of people know nothing about e-commerce.

Human resource for handling of e-commerce is available but they are highly paid for

this job as they are less in number due to unavailability of trained people.

Technology is available but it can never be considered as latest.

Commitment level is normal.

The governance or administration is also aware of its needs and tries to help it out in

the best possible way by looking at the returns.

PEER ANALYSIS:

In the media sector market force is very high and vast because media industry is at

its boost period now days. To remain market leader and the top most news group ofthe country a high level of e-commerce is required.

Supportive industries include internet, telecom and communication industries. For

news channel or news paper there is a huge number of supportive industries and themost important of them are mentioned earlier.

Due to financial crisis and uncertain business/investment environment, security

issues and no government support, unawareness and lack of professionals. Janggroup is facing a huge number of barriers in implementation of e-commerce.


For a media firm there can be no count of benefits they can enjoy by implementing e-

commerce. By complete implantation of e-commerce they can make improvementsin their each and every department especially to remain market leader they have toimplement it to make their communication, transactions, security system and manyother aspects improved. They can improve their productivity and make there sysemmore efficient by implementing e-commerce. Cost saving is also a huge benefit.


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Maximum number of Employees should be capable of operating data base system to avoidpaper work and to implement direct data entry.

Information System should also be used in other departments of organization.

The ERP software should be installed in the organization that will make their work faster asin this sector the flow of information or NEWS must be fast.

DAILY AUSAF:

Ausaf (Urdu: ) is an international Urdu daily newspaper which is being

published simultaneously from Islamabad, Lahore, Multan, Muzaffarabad, Frankfurt &London. Ausaf Group of Newspapers is the first ever group which has managed to establish2 overseas editions (Frankfurt & London). Daily Ausaf was inaugurated on the 25thDecember 1997 from Islamabad. Since then it launched its paper from Frankfurt (22ndDecember 2001), London (27th May 2002), Multan (11th August 2002), Lahore (23rd March2006) and finally on the 15th April 2007 from Muzaffarabad. Currently it is known as theleading paper within the regions of Kashmir, NWFP, Potohar and Southern Punjab. Withinthe UK, Daily Ausaf is the leading newspaper especially due to the fact of providing thelocal community out of which 75% are of Kashmiri origin news from their native areas. Alsoin other European countries such Germany, Austria, Ireland, Spain, Italy and Greece, Daily

Ausaf has established itself as the most vital source of information for local Pakistani

residents.


Mr. Khurram Abbas( Web Developer, Daily Ausaf) thinks that E-Commerce is.

Using network and central database to connect all departments in an organization

Above 30 computers are being used in the organization and all departments areinterconnected with each other through wired network. The organization has an interactivewebsite. Information system is being used by Administration department only. A centralinformation system is being used by the organization. All the departments are connectedwith a central database for their data processing. About 21-30 employees operate emailsoftware on a regular basis and 10-20 know how to work on database. At the moment thereis no ERP software in the organization and nether they want to install it in near future. Acentral department handles all IT based communication and designated individualsevaluate all IT based communication.Security, Unawareness, Finance, and Lack of Government Support are barriers toimplement Ecommerce according to Mr. Qaisar Hasan.Only a small number of employees or we can say only the concerned people are aware

of e-commerce and the majority of people know nothing about e-commerce.


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POER ANALYSIS:

Human resource for handling of e-commerce is available but they are highly paid for

this job as they are less in number due to unavailability of trained people.

Technology is available but it can never be considered as latest. As compared toJang Group, Express and other competitors in the market their technology level isvery low as it is not a large news group and their backwardness is a result of it.

Commitment level is normal.



PEER ANALYSIS:

In the media sector market force is very high and vast because media industry is at

its boost period now a days. To grow as a considerable market competitor and thetop most news group of the country a very very high level of e-commerce is required.

Supportive industries include internet,telecom,communication industries. For a news

channel or news paper there is a huge number of supportive industries nad the mostimportant of them are mentioned earlier.

Due to financial crisis and uncertain business/investment environment, security

issues and no government support, unawareness and lack of professionals. DailyAusaf is facing a huge number of barriers in implementation of e-commerce.


For a media firm there can be no count of benefits they can enjoy by implementing e-

commerce. By complete implantation of e-commerce they can make improvementsin their each and every department especially to grow further s they have toimplement it to make their communication, transactions, security system and manyother aspects improved. They can improve their productivity and make there system

more efficient by implementing e-commerce. Cost saving is also a huge benefit.

Suggestions for Improvement:

By using Email software employees of Ausaf can make their work faster & easier.

The Employees of Daily Ausaf should be capable of operating data base system. In thisway they can avoid paper work and implement direct data entry system.

Information System should be used in all departments of organization.


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The ERP software should be installed in Ausaf. It will make their work speedy as in thissector the flow of information or NEWS must be faster.

Wateen Telecom:

Wateen Telecom is a Pakistani telecommunication company based in Lahore, Pakistan andis a sister concern of Warid Telecom.

Wateen Telecom is the Abu Dhabi Group's latest communication investment in Pakistan.Wateen Telecom's current goals are to be set up as the leading "Carrier's Carrier". With the

collaboration of Motorola, they plan on deploying a WiMax country-wide network acrossPakistan. This network will become one of the largest of its kind in the world. Wateen alsoenvisions the provisioning of Direct-to-Home television services for Pakistani viewers.


Mr. Imran Mahmood (Team Leader North, IT-Infrastructure Wateen Telecom (Pvt) Ltd)selected all definations of E-Commerce except (b).

Above 30 computers are being used in the organization and all departments areinterconnected with each other through both wired and wireless network. The organization

has an interactive website. Information system is being used by Marketing,Finance/Accounts, Administration, Procurement Human Resource andServices/Maintenance department. A central information system is being used by theorganization. All the departments are connected with a central database for their dataprocessing. Above 50 employees operate email software on a regular basis and samequantity knows how to work on database. ERP software is being used in the organizationfrom its first day. A central department handles all IT based communication and designatedindividuals evaluate all IT based communication.Finance is the only barriers to implement Ecommerce in point of view of Mr. ImranMahmood.

POER ANALYSIS:

Most of the employees are fully aware of electronic commerce.

Human Resource for electronic commerce is available and capable of handling it.

Latest technology for effective electronic commerce is also available.

They are fully committed to get benefit from effective electronic usage.




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PEER ANALYSIS:

In the Telecommunication, market force must be there survival. In this field ones

need to be effective & efficient so it is necessary to have effective EC to becomeleader and remain in competition.

Telecommunication is also supportive to E-Commerce. As both the EC and

telecommunication are nearly related industries and need effective Intranet, Onlineservice, website, document management, empowerment rule, customer service, etc.So it is necessary to have good EC to improve telecom industry.

Due to the financial crisis and new government setup Wateen, is not supporting the

heavy investment policy as compared to the earlier years.


The greatest benefit the Wateen is getting from the Electronic Commerce is cost

saving e.g. by simply looking at how they are providing the service. There basicproduct is Internet service and most of the target market know there name throughadvertisement. If someone wants to get the Wateen service he can go to Wateenwebsite, fill the form or simply call the customer service centre. They will approach tohim in next 24 hours. It is possible only due o effective Electronic Commerce setup.They saved there cost of establishing to many offices and running only few offices.From the communication, Wateen employers contact with each other through email

and notification on intranet and telephone cells. For example when there serviceprovider (technicians) goes to the customer he will make a call to office andmeanwhile he is busy working, the office will send next customer address by textmassage and make a call so that there efficiency is increased. There good ElectronicCommerce infrastructure has helped them to beat PTCL Broadband and otherinternet service providers. Because if you place an order on PTCL website they willcontact you after in given 72 hours as compared to 24 hours of Wateen.

They have moved towards specialized business rather also investing in franchises.

Now they can manage the inventory and employees working due to the Data BaseSystem and ERP Software.

This has help them to BPA (Business Process Automation) they dont waste there

recourses like too much employees doing a same job, over employment. Rather awhole process of work is defined and every one knows his work and no delay isaccepted and usually done.

This Electronic Commerce has help there efficiency and productivity.

These are all ultimately customer benefits that he is getting from them.


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Wateen has no internal flaws and we think is working very well and has capability of furtherimprovements.

A request to government can be sent to support and provide assistance to such companieswho offer heavy investments and are capable for providing better facilities to the public at areasonable pricing if govt. gives them proper assistance.

COMMON WEEKNESSES:

Lack of Awareness Ecommerce not given importance Cost of soft wares

Unavailability of High speed internet Lack of trained database managers Internet banking is still rare No government support Security reasons Unavailability of IT systems & Networks

COMPARISON:

Wateen Ary One

World

Jung/ Ausaf IIUI Fm


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Awareness High Low Very Low Very Low

Technology High High Low Not Up ToThe Mark

Business High High Normal Low

Commitment High Normal Normal Normal

Governance Good Good Normal Weak

Finance A Problem A Problem Available Major Problem

Professional Expertise Present Present Less InNumber

Very Less InNumber

Intranet Present Present Present Present

Website Present Present Present W.I.P

ERP Present W.I.P No No

Central Database Present No No / Present No

Government Support Yes No No No

electronic commerce final project on ec implementation

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