eleanor stewart
DESCRIPTION
ELEANOR STEWART, HEAD OF DIGITAL ENGAGEMENT, GOVERNMENT DIGITAL SERVICE CABINETOFFICE, UNITED-KINGDOMEleanor Stewart has worked in Communications for much of her career. Eleanor has extensive experience of both internal and external communications.At present Eleanor is Head of Digital Engagement for the UK within the recently created Government Digital Service in the Cabinet Office.Her responsibilities are:-Embedding digital engagement and the use of social media in the day to day running of governmentEnsuring that digital media are included in the production, reporting and evaluation of government policy and initiativesEnsuring that digital communications are used as efficiently and effectively as possibleCo-ordinating and managing the professional network for civil servants working on digital engagement and defining and promoting best practice and fostering innovationDefining security and propriety rules for civil servants working with and using social mediaDeveloping and promoting the use of web 2.0 and social media technology within the secure network of the civil service to improve knowledge sharing and efficiency.In addition in the past few years Eleanor has also been responsible for communicating and promoting the new UK e-petitions site and the government open data and transparency agenda. As part of this she has launched data.gov.uk, working with Sir Tim Berners-Lee, Professor Nigel Shadbolt and Andrew Stott, to facilitate the release and reuse of government data and co-ordinated the release of various government datasets, including senior salaries, organograms and government spending over £25k.TRANSCRIPT
Digital Engagement:saviour or jargon?
Eleanor StewartHead of Digital Engagement, UK Government
digital engagement is engagementBut now it’s faster, more meaningful, and creates better outcomes for
users and us
you don’t need lots of money
our view of digital engagement
• Digital engagement is not some magic area split from the rest of communications
• It covers all aspects of communications
• Customer service
• Brand management
• Media (“press office”)
Government is scaryFor most people, government interactions are rare and intimidating
digital engagementin the uk government
• Making government more accountable, approachable and understandable:
• Providing services to citizens, and the customer service
• Engagement of citizens and empowerment, helping them engage with government
• Informing citizens of their rights
• And providing transactional services too
E-petitionsDirect appeals from the people to Parliament - debates after 100,000
signatures
ConsultationsHelping people speak to government and get what they want
TwitterStaffordshire Police used Twitter to calm fears during the riots this
Summer
Social mediaA large social media campaign for last week’s London Conference on
Cyberspace
open datadata.gov.uk not just a site - engaging with our audiences online and offline: unconferences, mailing lists, hack days, wikis, Social Media Week and more
Thank youEleanor Stewart@DigEngHMG