PALACIO DE HIERRO OCTOBER 02 - NOVEMBER 01, 2015

GOALS

Generate awareness of Palacio de Hierro locations throughout Mexico City and incentivize drivers to visit stores by o�ering timely o�ers for their “Noches Palacio” promotion.

APPROACH

Seasonal o�ers ring added awareness for one of Mexico’s most prestigious brands.

RESULTS

IMPRESSIONS: 2.5 MM

DRIVERS REACHED: 350,000

ENGAGEMENTS: 12,500

FORMATS

Branded Pins

Zero-Speed Takeover

Start Screen Arrow

“Waze is an important part of our mobile strategy as it allows us to stay relevant with consumers. Waze o�ers us something incredibly interesting: the power to prove that it takes clients to our locations.”

-CARLOS SILIS, Head of Digital Marketing

El Palacio de Hierro, one of the largest and most familiar shopping centers in Mexico, used Waze as the core of it’s digital marketing strategy.

CAMPAIGN OVERVIEW

Mexico’s Palacio de Hierro, one of the most well known shopping centers

in Mexico first turned to Waze in 2014 to augment its digital presence.

They sought to be part of driver’s ecosystem by first marking their Mexico

City locations on the Waze map. After a trial period, they increased their

e�orts on Waze and made the app the focal point of their mobile strat-

egy. By adding Zero-Speed Takeovers and start screen arrows, Palacio de

Hierro was able to o�er timely promotions to increase navigations to

store locations.

waze.com/brands

@WazeAds

CAMPAIGN EXECUTION

“Noches Palacio” is one of the most

important promotional periods for

the Mexican shopping center

Palacio De Hierro. During the month

of October, Palacio added Take-

overs to their already existing pin

campaign to promote their seasonal

o�ers. Drivers were incentivized to

drive to locations via these promo-

tions. Ultimately, the CTR exceeded

benchmark expectations and drove

over 12,000 engagements. Next

steps include an increasing their

presence on the map since there is

opportunity to capture even more

nearby drivers.