Marketing como habilitador principal de las venta

Vikas Venugopal Director of Marketing Solutions and Strategy

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I am socially networked.

I am better informed.

I am an individual.

I am digitally connected.

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CONTEXT MAKES

THE DIFFERENCE.

What does this mean for a Marketer

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THIS IS WHAT MARKETERS

DO TODAY!

Marketers bombard customers

with irrelevant messages.

Not targeted, not relevant.

WEAPONS OF MASS DISTRACTION.

Enough is enough. AD

VE

RT

ISIN

G

EM

AIL

SO

CIA

L

MO

BIL

E

WE

B

What do marketers do today?

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WHAT THEY

HAVE DONE

WHAT THEY

MAY DO

WHAT THEY

ARE DOING NOW

REAL-TIME

INDIVIDUALIZATION PRESENTATION

OF RELEVANT

CONTENT

THE

CUSTOMER

TOUCHPOINTS

Our solution is fundamentally different

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Target the right customers and discover the right audiences

Understand what your customers are thinking and saying

Predictions for buying propensity and recommended offers

Create, execute, and track sales and marketing initiatives

Follow conversations and understand customer affinities

Lead from anonymous contact to customer buying

Customer Engagement Intelligence

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COMBINE

massive amount of data from all available sources

SEGMENTATION

of very large data sets

PREDICTIVE

power to focus engagement on the most receptive opportunities

REAL-TIME

analysis of very large data set of orders, invoices, and financial transactions

Customer Engagement Intelligence

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Maximum ROI with intelligently integrated e-mails

Autopilot remarketing to save retailers time

Personalized with product interest scoring

8

Individual

Website visitor

Real time API

Real time API

Cart Abandon

8%

Browse Abandon

44%

2.6% Online

purchase 11%

SeeWhy – Remarketing across the entire funnel

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Customer Engagement

Intelligence Data aggregation, customer

profiling & targeting. 140

customers.

SeeWhy Real time signals of intent,

remarketing

>4,000 customers

New

Context

Engine

New

Campaign

Orchestration

New front office

Integrations

New advertising via

Facebook, Krux +

New profiling of

anonymous and ID’d

customers ID

New planning

module

A new approach, built with great DNA

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Central customer profile, target

groups & campaigns integrated to

hybris E-Shop

Personalized shopping experience

Tracking shopping behavior and

buying patterns to enrich customer

journey

Segment and target across all

channels, including commerce

E-Shop product recommendation

based on omni-channel customer

profile and buying behavior

Product recommendation

Track

Customer

Interactions

Omni-Channel Profiles, Target groups

& Campaigns

Personalized Shopping

Experience

Integration with Commerce

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Insights Agility Experience

360° customer profile:

Blend together

transactional, web, and

social data. Manage both

identified and anonymous

customers.

Align the marketing with increased visibility into marketing plans and processes.

Deliver a simplified,

consistent and relevant

engagement experience

throughout pre and post-

buy journeys.

Three key pillars

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Intelligence through Predictive

Analytics

Personalized targeting & orchestration

Explore & gain insights

Events & interactions from all channels

Campaign execution in all channels

Plan, measure & optimize

Market data & events

Sales & service data

Financial data

Big data industry

Social media, web E-mail, sms, traditional

Lead, opportunity

Interaction center

Personalized commerce

Digital & social channel

Capturing response

Enabling complete digital marketing process

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Demo

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Thank You!

Vikas Venugopal Director of Marketing Solutions and Strategy vikas.venugopal@sap.com