eisneramper: visual identity style guide · pdf fileeisneramper: visual identity style guide...

EisnerAmper: Visual Identity Style Guide

Developed by Suissa Messer Inc. www.suissamesser.com

Brand Logo – Concept Design


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Pantone 7540 C (coated)Pantone 7540 U (uncoated)CMYK: 40, 30, 22, 60RGB: 94, 97, 103HTML #5E6167

Pantone 370 C (coated)Pantone 370 U (uncoated)CMYK: 64, 5, 100, 24RGB: 91, 143, 34HTML #5B8F22

The concept behind EisnerAmper's logo came from an exploration of combinational mathematics symbols as a way to show the exponential growth of Eisner’s and Amper's capabilities, expertise and reach through their union.

To draw attention to the �rm's name, green curved symbols that were inspired by parenthesis are positioned around the wordmark. The symbols were designed to show the continued exponential growth of EisnerAmper.

Using a traditional serif typeface, Trajan, the type signi�es the preeminent reputation and expertise both Eisner and Amper have developed over their years in business. The serifs of both the R and A represent the union of both �rms coming together seamlessly to formEisnerAmper.

The green and gray color scheme represents a fresh beginning for both �rms as EisnerAmper.

The serifs of both the R and A represent the union of both �rms coming together.

Represent exponetial growth

Brand Logo with Accountants & Advisors – Full Color


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EisnerAmper LLPAccountants & Advisors

Accountants & Advisors Usage


Usage of the "Accounts & Advisors" version of the EisnerAmper logo is �exible and based on business needs. There may be a situation where the intended logo usage is too small to allow for "Accountants & Advisors" to be visible. For those case, we have created a separatedescriptor that can be used in conjunction with the logo. Its usage should follow all existing guidelines for using the logo.

Whitney Medium

Whitney Book Regular

Brand Logo – Color Applications


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Logo Exclusion Zone & Minimum Size


The immediate area around the logo is governed by an exclusion zone. Outside of a sanctioned addition, like a tagline, no other text, logos or patterns should be placed any closer to the logo than the equivalent of the height of the “E” or the green swoosh.

Exclusion Zone

The minimum logo size, should be 1.75” wide on any materials or promotional items.

Exclusion zone

1.75”

Exclusion zone

Minimum Logo Size

EisnerAmper LLP

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Pantone 7540 C (coated)Pantone 7540 U (uncoated)CMYK: 40, 30, 22, 60RGB: 94, 97, 103HTML #5E6167 Developed by Suissa Messer Inc. www.suissamesser.com

LLP with 50% Screen of Color

Version A

Version B

EisnerAmper LLP – Color Applications


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Brand Fonts

Whitney Book


The serif typography used in the logo pairs well with Whitney, a sans serif typeface, designed by the Hoe�er type foundry for corporate branding.

http://typography.com/fonts/font_overview.php?productLineID=100026

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Whitney ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Whitney BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Whitney MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Secondary Color Palette


The secondary palette is comprised of recommended colors to be used in addition to the primary identity palette. These colors should be used sparingly and only as accompaniments.

Secondary colors must not be used as a backgrounds behind the logo.

All e�orts should be made to use only the colors speci�ed within the style guide. All vendors should be asked to do their best to adhere as closely as possible to the reproduction of the colors as speci�ed.

Pantone 646 C (coated)Pantone 646 U (uncoated)CMYK: 75, 30, 3, 10RGB: 84, 130, 171HTML #5482AB

Pantone 651 C (coated)Pantone 651 U (uncoated)CMYK: 40, 16, 1, 2RGB: 155, 178, 206HTML #9BB2CE

Pantone 248 C (coated)Pantone 247 U (uncoated)CMYK: 45, 100, 0, 0RGB: 155, 24, 137HTML #9B1889

Pantone 1795 C (coated)Pantone 1795 U (uncoated)CMYK: 0, 96, 90, 2RGB: 205, 32, 44HTML #CD202C

Pantone 158 C (coated)Pantone 158 U (uncoated)CMYK: 0, 64, 95, 0RGB: 227, 114, 34HTML #E37222

Pantone 130 C (coated)Pantone 129 U (uncoated)CMYK: 0, 30, 100, 0RGB: 240, 171, 0HTML #F0AB00

purp

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blue

gold

blue

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red

oran

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Pantone 540 C (coated)Pantone 540 U (uncoated)CMYK: 100, 57, 12, 61RGB: 0, 51, 89HTML #003359

dark

blu

eTints and shades of the colors included in the guide can be used to expand the brand palette.

Metallics: the following metallic Pantone color or silver may be used as one color versions of the logo or as a substitution for gray only.

Pantone TBDPantone 1795 U (uncoated)CMYK: 0, 96, 90, 2RGB: 205, 32, 44HTML #CD202C

met

allic

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