1. EIOSocial Media Marketing
Melissa Pelto MA
Six Degrees Communications

2. Who is this Gal?
Six Degrees Communications
Social Media, Mining, Green Tech, Event Promotion and most of the Relations
MBA Student
MA- Professional Communication
BA- Sociology
Sommelier, Drag-Racer, Pop-Culture Junkie, Social Media Evangelist
3. and where is she taking me?
Social Media Revolution
Social media for business
Who is rocking it?
Social media toolkit for professionals
SM prescriptions
Metrics for evaluation
Discussion
Q&A
4. Social Media Revolution
5. .. but really social media is a conversation
6. Social Media Core Concepts
Engaging with communities
Value added
Become a hub
Genuine conversation- communicating WITH, not TO
Spin vs. relevance
Dialogue
Transparency
Relationships
Conversations tools and networks
7. Reasons Businesses are Scared
Time
Haters
Loose control of the brand
Expensive
Legal/ Corporate secrets
www.socialmediatoday.com
8. Why Social Media for Business?
Position yourself as an expert- be a hub!
Lead generation and referrals
Demographic targeting
Social listening & Market intelligence

SEO

9. Promotions 10. Customer relations 11. Ignoring social media CAN hurt you!