effec%velyulizing social)media)in)your)) nonprofitorganizaon · social media plan using social...
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© 2014 Regents of the University of Minnesota. All rights reserved.
Effec%vely U%lizing Social Media in your
Non-‐Profit Organiza%on PRESENTED BY MOLLY FRENDO
Extension Educator, Distance Learning and Technology
Center for Youth Development University of Minnesota Extension
(651) 480-7704 [email protected]
© 2014 Regents of the University of Minnesota. All rights reserved.
Building a social media
plan
Using social media to connect
Strategies and tips for using social media
GOALS FOR TODAY’S SESSION
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SOCIAL MEDIA BEST PRACTICES
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Set a time
Connect your tools
Watch and learn
AVOIDING FRUSTRATION
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Organization Efficiency
Accountability Effectiveness
Reasons to use a social media
calendar
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CREATING A SOCIAL MEDIA PLAN
Know your
target messages
1. Know your goal
Look at analytics available
2. Evaluate your
current success
© 2014 Regents of the University of Minnesota. All rights reserved.
CREATING A SOCIAL MEDIA PLAN
Use multiple admins
and vary types of
posts
3. Create a content schedule
Consistently look at how
your strategies
work
4. Test, evaluate, and try again
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CREATE A SOCIAL MEDIA EDITORIAL CALENDAR
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© 2014 Regents of the University of Minnesota. All rights reserved.
© 2014 Regents of the University of Minnesota. All rights reserved.
TIPS FOR BEING ENGAGING ON FB
Make sure your content is current
Use multiple admins
Use media to engage and appeal
emotionally
Drive people to your website through links
Use a call to action button
Determine the ideal time and frequency
of your posts for your audience
Respond to comments
Evaluate your success
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USING PINTEREST TO SUPPORT YOUR AUDIENCE
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Use Pinterest if your volunteers are…
Female and/or
mothers
Serving on project
committees
Pulling together ideas to use with others
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GOALS FOR BU ILD ING YOUR P INTEREST FOLLOWING
Make connections with others
Build your content
foundation
Learn what your audience
likes
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MUST -‐HAVES WHEN US ING P INTEREST
Start with two different board
ideas Use the 80/20 rule
Make sure your content is HELPFUL,
BEAUTIFUL, & ACTIONALBLE
© 2014 Regents of the University of Minnesota. All rights reserved.
© 2014 Regents of the University of Minnesota. All rights reserved.
STRATEGIES FOR USING TWITTER
Make sure your username is your
brand
Ensure your profile page reflects your
brand
Make sure you reply & interact
Listen well – search for your
organization
Keep it short, sweet, and
frequent
© 2014 Regents of the University of Minnesota. All rights reserved.
SHARES, HASHTAGS, DIRECT MESSAGES… OH MY!
Share links any time you get mentioned in the media
Use a hashtag to help people search for a topic
Use DMs when you need to connect directly with an individual
© 2014 Regents of the University of Minnesota. All rights reserved.
STRATEGIES FOR USING TWITTER
Create and follow Twitter lists to better
understand your audience
Offer a “Twixclusive” – an incentive only
those who follow you on Twitter can see
Ask volunteers to tweet about their
experiences and tag your organization
Vary your messages and use different types of media
Consider a ‘promoted’ account if
you have a large audience on Twitter
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USING SNAPCHAT TO CONNECT WITH (MILLENNIAL) VOLUNTEERS
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A combined series of Snaps
Can be replayed unlimited times within 24 hours
Show the behind the scenes, more human side of your organization
SNAPCHAT STORIES
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Ideas for Snapchat
ü Shadow a volunteer or client for the day
ü Allow volunteers to take over your account
ü Promote events and fundraisers
ü Address relevant issues your followers are interested in learning about
© 2014 Regents of the University of Minnesota. All rights reserved.
TIPS FOR ELECTRONIC NEWSLETTERS Keep it short by driving content to your website through links
Use photos and embedded videos to engage
Don’t forget to TEST to see how your message renders before sending
Use short, action-based email subject lines that will inspire recipients to open
Evaluate the success of your newsletter and examine your readership
Brand recognition is essential – otherwise, keep it simple and clean
Consider how your e-Newsletter looks on a mobile device
Make sure you’re sending content your readers want and will use
Link your e-Newsletter to your social media accounts
© 2014 Regents of the University of Minnesota. All rights reserved.
CONTACT ME:
Molly Frendo Extension Educator,
Distance Learning and Technology
University of Minnesota Extension Center for Youth
Development [email protected]
(651) 480-7704