ei starting a_greenbusiness
TRANSCRIPT
High Potential Start-Up Businesses
John O’Dea
May 2010
STARTING A GREEN BUSINESS
Sources of Help
What I will cover …
• State support for Start-up businesses
• Green business start-ups
• Typical challenges in the start-up phase
• Enterprise Ireland
Eligible Manufacture or internationally tradable service;
High Potential• Usually based on technological innovation;• Export oriented;• Sales > €1m and 10 employees within 3/4 yrs;• Involving industry experienced team
Micro-enterprise
Projects the State and EI invests in
A world of Green Business
Product or Service?Products Green building products Green waste management
products Alternative energy products Energy efficiency products Natural, environmentally friendly
food / clothing / household products
Recycling equipment Recycled products
Services Energy efficiency Energy management Environmental compliance Ecotourism Installation and servicing of
renewable energy systems Retailing green products Importing and distribution Retailing green products Insulation; install / retrofit
Sell to consumer?
Sell to business?
Recent High Potential Start-ups
How Many? What sectors?
Sector Software
26%Telecoms 11%Cleantech 10%Electronics 8%Food 7%Engineering 7%Medical devices 6%Digital media 6%Pharmaceuticals
6%Consultancy 3%Other 10%
Dublin 50%BMW 20%South, East, M-west 30%
70 per year
Outcomesannual sales : €1,480mTotal employment : 11,000
The Business Plan
The Market for the Product or service Competition Product or service technology Financials The management team
Indicators of Success
Experienced management team Excellent product / service Clear route to market Well-funded or with access to funding.
Experienced management team
Industry experience and contacts / relationships Mix of skills Importance of being revenue-oriented Experienced sales and marketing professional in the team.
Mentors
•Pick your mentors wisely – ask around about them
•Learn from fellow entrepreneurs
•Learn from customers
Excellent Product / Service
Absolute focus on clear value proposition from the outset Consider the total product and service Offer based on clear technological advantage.
Common issues; Product development takes longer and costs more [Substantial
redesign required due to failure to get customer traction]. R&D people develop technology – Sales and marketing people define
products.
Clear Route to MarketClear Route to Market
Common issues: Failure to Understand the value chain and customer purchasing
process CEO lacks selling skills Failure to qualify sales leads / pipeline
NB 1st CUSTOMER REFERENCE SITE
Sales skills trainingTrade fairs, fact finding missions etcBusiness Accelerator Programme
Well FundedWell Funded
Issues; Always takes longer and costs more. - Contingency
plans!! Focus on key milestones to leverage next round of
funding
Sources of Start Up FinanceFriends, Family •Sales•Seed Capital Scheme / BES•Debt [Bank loans, overdrafts, invoice discounting]•Private Investors [Wealthy individuals, Business angels]•Venture Capital•Development Agencies
EI assistance
The support you can get from us depends on where you are.
1. Validating the Business Idea
2. Get to Investor Readiness Build Business Plan
3. Raising investment
4. Growing the Business
Motivation and Encouragement Contact EI or CEB Enterprise Start1
Challenging the Business Idea
[Where motivation and encouragement meets realism and structure] Have I got what it takes? What am I Selling and who will buy? Technology – Build or Buy Funding Next Steps - Stop Go Output – Clear business proposition and roadmap to progress
Validating the Business Idea
Enterprise Start1
Enterprise Start2
EI funding for High Potential Start-ups
Funding to ‘explore new opportunities’- Small grants
Funding towards ‘establishing a HPSU’ -Equity
The level of EI funding is determined by the potential exports and job creation;
Get to Investor ReadinessBuild Business Plan We offer a range of supports
Mentor
Feasibility Study
Trade FairsMarket information
Innovation VoucherValue Proposition Workshop
BES Certification
Seed CapitalCertification
Introduction to Business Angel Network
Assistance with First SaleReference Site
Patent / IP Advice
Technology Assessment
Introduction to VCs
Investor Ready Workshops
Access to Overseas Offices Don’t lead with the
money question!
Raising Investment
Enterprise Ireland Innovative HPSU package
Involves: Assessment of the Business plan Management team and skills R&D Plan Market Analysis Commercial Evaluation of the Project
The level of EI funding is determined by the potential exports, the job creation and the cash needs of the business
EI Investment in early stage projects is 100% equity package
We co-invest – never more than 50%
Talk to US …….
www.enterprise-ireland.com