ehrm 2011 - ricky wheeler - broadbean
TRANSCRIPT
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ARE SOCIAL AND MOBILE SOLUTIONS THE RECRUITING SILVER BULLET?Ricky Wheeler, Marketing DirectorBroadbean
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AGENDA
• Mobile recruiting
• Facebook recruiting
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QUICK HANDS UP POLL…
How many iPhones?
How many Blackberrys?
How many Androids?
WHAT MOBILES ARE IN THE ROOM?
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Within 3 years everyone in this room will be using Mobile Recruiting
Those that see it as a Recruiting Channel now will get biggest win
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In 2014 there will be more Mobile Internet usage than
desktop Internet usage
Now is time to act on Mobile
Source: Meeker
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MOBILE MANIA
• 10% of all google searches are made from a mobile device
• 23% (32 minutes) of time spent by accessing the web is on a mobile
• Smart phones users conduct 50% more searches than desktop users
• 1 in 3 searches is local
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IPHONE & ANDROID
Mobile Apps are not new, but iPhone and Android introduced easy discovery, easy download to the device and wide choice
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WE ARE AT THE START OF MOBILE RECRUITING ENGAGEMENT
Source: AllTheTopBananas.com
The mobile channel, mobile html & App, delivers leading job boards with more traffic than Yahoo and Bing combined!
Would you ignore Yahoo and Bing as candidate channels?
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WE ARE AT THE START OF MOBILE RECRUITING ENGAGEMENT
2010 saw Broadbean supplying the first Recruitment Agencies with Mobile Apps
This year we saw the first of many corporate mobile recruiting apps released.
2012 will see a flurry of major global brands extend to mobile Apps targeting iPhone and Android
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SO WHAT SHOULD THE MOBILE RECRUITING CHANNEL OFFER?You should use the Mobile Recruiting channel to support your business objectivesSuch as….
• Attracting Eyeballs • Acquiring Talent• Employer Branding• Candidate Engagement
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• Mobile usage is private making it ideal for jobseekers
• Jobseeking is time consuming and hard work, Mobile allows jobseekers to use their time better
• Push notifications are immediate and drive high levels of candidate engagement
MOBILE TRIPLE PLAYLocation x Relevancy x Immediacy = Mobile Triple Play
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WHAT ARE PUSH NOTIFICATIONS?
Jobseeker downloads
App
Jobseeker performs a
search
If a new job matches an alert is sent
Push notification is 1:1 targetedAlerts generate high levels of response
New Job Click to view
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BUILD A TALENT NETWORK…
Jobseekers leave apps unused on their phones
Push notifications turn a network of sometimes passive candidates into a powerful source for
recruiting
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TARGET PLATFORMS FOR RECRUITING APP
Mobile Recruiting on:
• Android• Motorola Droid• HTC Hero• Nexus • Plus many more
• Apple• iPhone 3G / 3GS• iPhone 4• iPad
Android and Apple platforms represent 70% of the worldwide App Market
Source: Morgan Stanley
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WATCH OUT FOR AND GET PLANNING…
iPad and similar Android Tablet devices
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LEADING MOBILE RECRUITING APP FEATURES
• Job Search – saved searches, favorite jobs
• Push notification – 1:1 customised job alerts
• Apply from mobile
• Send to a friend – email or tweet
• Jobs on a Map – see where companies are located
• Jobseeker advice – video and text
• Company information – news, blogs, video
• Twitter – direct engagement from the app
• Links to facebook
• Events, Graduate program, etc
• Support iPhone, iTouch, iPad, Android
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THE PEPSICO MOBILE RECRUITING APPLICATION
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BE IN ITUNES / APPSTORE AND MARKETPLACE
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IT’S NOT TOO LATE TO BE EARLY!
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GREAT DATA FOR SEGMENTATION AND TARGETING
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HOW MANY OF THE FOLLOWING ARE ON FACEBOOK IN HOLLAND?
1,884,780 people
10,120 people
2,000 people
840 people
Over 35:
CEO/MD’s:
Recruiters:
ING Staff :
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FACEBOOK IS SOCIAL NOT SEARCH
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DONE WELL
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WARNING: YOU ARE NOT NECESSARILY IN CONTROL
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WARNING: FACEBOOK CREATES COMPANY PAGES FOR YOU
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FACEBOOK CAN BE USED FOR RECRUITMENT TO:
• Attract passive candidates• Generate sector and position
specific job applications
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CREATE A BRANDED DESTINATION
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BE CREATIVE
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IT’S NOT JUST ABOUT LIKES
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ADD DYNAMIC JOB CONTENT
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IT’S NOT A FAD
People you want and need to recruit will be on facebook. And they won’t be looking for jobs.
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SUMMARY
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Recruitment is now Online
How many CVs are faxed in?How many job applications are in the post?
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MARKETING HAS CHANGED
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A TYPICAL APPROACH
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TO TAKE AWAY
• Mobile is growing rapidly. The sooner you act, the better.
• Social networks offer a genuine opportunity to attract highly targeted passive candidates.
• Neither are a silver bullet.• Be clear. Be Reachable. Be found.