2/4/14  

1  

EFNEP in the Digital Age: Facebook

Pre-recorded training February 2014

Facebook

!  Created 10 years ago, February 2004 !  Personal profile= add friends, exchange

messages, join and connect to groups and organizations

!  One of many social networking sites – Twitter, YouTube, Instagram, etc.

Facebook and EFNEP participants

!  low-income Americans are using social media at similar rates as those of higher income levels1

!  EFNEP is increasingly interested in reaching people where they are and where they are searching for nutrition and health information, online2

1 Duggan, M. & Smith, A. (2014). Social Media Update 2013. Retrieved from http://pewinternet.org/Reports/2013/Social-Media-Update.aspx 2 Fox, S. (2011). Health Topics: 80% of internet users look for health information online. Retrieved from http://www.pewinternet.org/~/media//Files/Reports/2011/PIP_Health_Topics.pdf

EFNEP Social Media Federal Policy

!  Goals of Social Media Strategy: –  increase recruitment –  improve retention –  continue to engage participants following graduation

!   Supplement face-to-face interactions (not replace)

2/4/14  

2  

https://www.facebook.com/

NCEFNEP EFNEP County pages

!  search for it as “NC EFNEP- (type name) County”

EFNEP Social Media Guidelines

!  All pages are administered at the state level.

!  Employees are encouraged to “like” and comment on EFNEP posts.

!  When commenting and “like”-ing posts, you are to do so as yourself.

Pause the training right now, and read over the handout titled, “EFNEP Social

Media Guidelines (draft)”. Note, this document is a draft. Press play

when you are ready to move forward.

2/4/14  

3  

EFNEP Facebook and Your Security

!  Questions? Talk with your EA or email Lorelei Jones lorelei_jones@ncsu.edu

!  Security and account settings

! https://www.facebook.com/

!  Pause the training and resume once you have gotten to your profile page.

EFNEP Facebook and Your Security

EFNEP Facebook and Your Security EFNEP Facebook and Your Security

2/4/14  

4  

Personal Facebook and Account Settings

Personal Facebook and Account Settings

Personal Facebook and Account Settings

Pause the training and follow the steps on your guided notes handout to adjust your

privacy settings.

2/4/14  

5  

Personal Facebook and Account Settings

EFNEP NC State page

EFNEP County pages Your EFNEP County page

2/4/14  

6  

You and Your County Page

Your County Page and Participants

Facebook Use Among EFNEP Participants

Never Once in a While 1-2 times a week Almost every day no response

Participating States include: Mississippi, North Carolina, and Virginia. Collected from Adult Exit Forms, 2013. 3,873 Total Participants.

EFNEP and Facebook

!  additional recruitment tool will help EFNEP potentially reach a different segment of the target population than traditional methods

!  extended social network of current participants, the digital age version of word-of-mouth advertising, which promises to be useful for EFNEP recruitment

!  Questions? Contact your EA or Lorelei Jones