effective video marketing on a startup budget
TRANSCRIPT
Effective Video Marketing on a Startup
Budget
Equipment
Software
Production Methods
Where Budget matters
Cameras
What to look for in a cameraThey all deliver great image quality
Know what you want to achieve
Check for Manual Controls
Look for a Microphone and Headphone Jack
Panasonic HC200-300 Euros
Xiaomi Yi78 Euros
Your Smartphone
You probably already have one.
(Use Filmic Pro - Click here for video example)
Stabilization
Hama Tripod40 Euros
GorillaPod20 Euros
Selfie Stick10 Euros
Audio quality ismuch more imporant than video quality. (Click here for example)
Audio Gear
RØDE VideoMic Go
70 Euros
Yeti Blue136 Euros
iRig Mic Lav60 Euros
Use your Smartphonefor Voice-Over
Record your Voice-Over under a blanket.
Always wear headphones when shooting video!
Editing Software
iMovieFree with Mac
Windows Movie Maker
Free for PC Users
DaVinci Resolve
Free
YouTubeFree
Video Editing on Smartphones
Adobe Premiere ClipFree for iOS and Android
YouTube Capture
Free for iOS and Android
Production Methods
Use Stock Photos/Footage
Pixabay Splashbase
Produced entirely with stock footage (Click image for example video)
Record your Screen
Apowersoft Record Yourself and the Screen (Click image for
example)
Record a Presentation
A Production Crew in your Browser
VideoLean Wochit
Music
YouTube Audio Library
(Just for publication on YouTube)
Royalty-Free Music (Always check the license!)
Jukedeck Free Music Archive
Live Video
Pros and Cons for Live VideoProsQuick to produce, no post-
production
Content can be repurposed after the live broadcast
Stands out
Direct interaction with the audience
ConsRequires more preparation
Requires events that are worth being broadcast live
Makes only sense if your audience is large enough
Direct interaction with the audience
Use cases for Live Video1. Behind the Scenes2. Q&As3. How-To-Broadcasts or Product Demos4. Breaking News
Why Facebook has already won the Live Video Market1. Biggest Reach - you whole social graph is already
there.2. Facebook actively promotes Livestreams.3. More people - more engagement.4. Lives on your timeline indefinitely.5. You can edit your video info after the fact.6. Repurpose your content.7. Real names policy reduces trolling.
Stuff to think about before going live1. Plan your content2. Check you phone’s battery3. Airplane or Do Not Disturb Mode with WiFi on4. How will you react to comments?
BuzzFeed and their Watermelon Experiment had 800 000 Live Viewers and 10 000 000 Views in total.
(Click image for video)
Think about your audience first!
