The 4 Minute Brief:

More Effective Tweeting

Increase visibility, gain credibility,

pick up prospects, make sales,

increase market share.

More Effective Tweeting

Overview:

• Why Tweet? What and When to Tweet.

• Best Practice - Where Corporate Blogging meets Personal Tweeting –Gartner Inc.

• # @ - Use these symbols to maximiseyour “Tweet Reach”

• Getting a Tweet out there: Examples and Ideas.

Why Tweet? What & When

• Increased Visibility.

• Two-way interaction with Clients

• Pick Up Prospects.

• Opportunities for Collaboration.

• Enhanced Credibility.

• What has your attention?

• Ask Questions: Twitter is great for getting opinions.

• Tweet/RT other user‟s stuff.

• When talking about yourself think useful: Give advice, blog posts, images etc.

• Don‟t toot the firm‟s horn too much. If you do, promote other partners too.

• Little and Often!

Gartner, Inc. Best Practice

• 30+ company bloggers contributing to Garter, Inc. blog page: http://blogs.gartner.com/

• Bloggers have personal twitter accounts. Use for personal use and tweeting their own blog entries, corporate activities etc.

• Some profiles show Gartner connection, some include personal views disclaimers etc. Others make no reference to Gartner.

• All bloggers tweet their own entries.

• Gartner maintains its own @Gartner_Inc as the official company channel. Where appropriate it RT‟s blogger tweets, @replies to highlight @usernames and their Gartner-related activities, and #tags tweets to assist keyword searchers interested in a particular subject to find the „categorized‟ microblog.

What do @ and # mean on Twitter?

An @reply is a public message sent from one person to another,

distinguished from normal updates by the @username prefix. If a

Message begins with @username, it‟s collected as a reply. Users

can reply publicly to any update on Twitter by using the

@username format.

The hash tag #. Used on Twitter for users to categorize their tweet.

Using #tags places your tweet into an appropriate (unofficial)

category, making it easier to find by users who search for

information using #tags.

Use @ to broadcast Tweets on

more Follower Feeds

A"@username" Public Message

(PM) by @Erin_E_Burke appears

on feeds for @Gartenberg and

@Gartner_Inc by singling them

out.

The PM’s reach is increased as it

appears on the feeds of those

following @Erin_E_Burke,

@Gartenberg and @Gartner_Inc.

Encouraging followers to read,

RT, and potentially engage.

Create Your Own (Unofficial) Category: #

A tweet link to Gartner VP Research Jim Sinur's latest blog and category keywords. No mention of his Twitter feed (@JimSinur) here. The keywords „categorized‟ or tracked are #BPM and #Gartner. Users searching for information using these keywords will find this tweet.

Some suggested Lanner #tags: #BPI, #BPM, #PxSIM, #PwE3,#Simulation, #Software , #LSIM, #PRISMSoftware, #LannerGroup,#WITNESS, #Tool, #CIO

Any Questions?

Final thought:

• If you‟re shooting for RTs of your tweet – keep it short.

Forget 140 characters: Think 120.

Annex 1: Experiment

• Here are some of the “Twitter handles” [usernames] of 4 of the Gartner bloggers on Twitter to search out and follow:

– @AndreaDiMaio

– @EliseOlding

– @Gartenberg

– @JimSinur

• Take 15 minutes to experiment with Twitter. Create a 2nd account to try out things. It‟s quick to set up, free, and there‟s always the delete button once you‟ve posted something.