let’s get tweeting
DESCRIPTION
Slides from Monique Hodgkinson's Social Media Marketing Hands-on Workshop series. Content is created for individuals and SMBs who are new to social media and would like to get started.TRANSCRIPT
Let’s Get Tweeting
A Hands-On Twitter WorkshopCreated by Monique Hodgkinson
Marketing ConsultantScreen Caffeen
http://ScreenCaffeen.com
Copyright January 2010 Screen Caffeen
Agenda
• Terminology & Definitions• Why Use Twitter• Philosophies• Hands-On: Taking Inventory • Explanation of the Interface• Hands-On: Bio writing• Hands-On: Account Creation
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Agenda Continued
• Other Twitter Clients• Etiquette• Hands-On: Following Others• Hands-On: Tweeting• Overview of Other Tools
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Terminology
Tweet – An individual posting in TwitterFollower – Someone that subscribes to your
feed, so they can see your messagesTweeps – Twitter usersRetweet – RT, When you repost another
users messageDirect Message – DM, A private message
between users
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Terminology
SMS – Short Messaging Service. Allows text messaging through cell phones
Microblog – A short posting that is limited in allowable size
Hashtag – the # sign followed by a word to make searching easier.
i.e. #FollowFriday
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Twitter Philosophies
There seem to be two main philosophies:1.) Twitter is an endless stream of information that flows by.
It can be viewed like a stream with flowers floating on top. Sometimes you may reach in and grab some of the flowers, other times you just let them float by.
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Twitter Philosophies
Every tweet is important and has value. Some tweeps read every single tweet that is in their stream.
Which Do You Choose?
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Hands-On: Goals
Write Down Your Goals.
Examples might include:• To connect with horse people around the
country that might like my products• To reach as many people as possible
about my soaps• To teach people about soap
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Who Do You Want To Reach?
Take a moment to think about who you want to reach. Think about their interests,
locations, attributes…
Write this down!
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Promotional Tool Inventory
What Tools do you have for promoting your business, cause, or services?
Do you Blog? Have a website? Write for an online magazine? Have a portfolio?
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Promotional Tool Inventory
Take Inventory of the Tools You Have.
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Hands-On: Sign Up
Let’s go to http://Twitter.com
We will either create an account orLogin to an existing account.
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Twitter Interface
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Twitter Interface
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Twitter Interface
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Hands-On: Write Your Bio
You have 160 characters to use for writing your bio. Pick your words carefully, telling others what you do.
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Hands On: Customize Your Profile
Choose the Account menu to fill in fields that customize your profile
Fill out the details
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Hands On: Customize Your Profile
Add images for your profile pic & background.
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Useful Twitter Clients
TweetDeckTwhirlHootSuiteFriendBar
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Choose A Twitter Client
Let’s install either TweetDeck or Twhirl
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(You may also choose to use an online client like Hootsuite)
Ettiquette: Dos
1.) Build relationships with others2.) Share helpful hints and useful
information3.) Be authentic4.) Support others by re-tweeting5.) Thanks others who support you
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Etiquette: Dos
6.) Step out and follow others7.) Be concise8.) Re-tweet things that are interesting9.) Tweet regularly10.) Have fun tweeting!
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Etiquette: Don’ts
1.) Give TMI 2.) Whine 3.) Be one-sided, solely promoting yourself 4.) DM people with gimmicks for games,
follower schemes, etc... 5.) Spread your thoughts out over multiple
tweets
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Etiquette: Don’ts
6.) Be rude 7.) Get sloppy about spelling and capitalization 8.) Be sporadic about tweeting 9.) Don't take credit for others' tweets!10.) Forget that it is all about building relationships.
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Start Following Others
• Twitter's "Find People" search:
• Degrees of Separation: Following those that friends follow or that follow your followers
• Go backto the Hood: The Twellowhood on http://twellow.com.
• Keyword Searches:Tweetdeck, Twhirl, HootSuite
Copyright January 2010 Screen Caffeen www.screencaffeen.com
Hands-On: Start Following Others
Use one of the tools to Follow others to build your network.
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Hands-On: Start Tweeting
Tweet about what you are doing, reply to others, etc…
Copyright January 2010 Screen Caffeen www.screencaffeen.com
MultiMedia Tools
TwitPicTweetPhotoPikchurTweetBubbleTwitLensTwitVid
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Other Tools
TweetLater, FutureTweets, SocialOomph
TweetManager,Tweepi, TwitPoll
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Measuring Results
http://twitter.grader.com rates your tweet effectiveness
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Have Fun
Happy Tweeting!
Copyright January 2010 Screen Caffeen www.screencaffeen.com