effective home show displays that sell $$$
TRANSCRIPT
EFFECTIVE HOME SHOW DISPLAYS THAT EFFECTIVE HOME SHOW DISPLAYS THAT SELL $$$SELL $$$
Capitalizing on a Targeted Market
Thank You for Joining us this morning .
BLUE THUMB DISTRIBUTING 2010EXPO & CONTRACTOR OPEN HOUSE
9AM SEMINARBY:
AARON SCARLATABUSINESS DEVELOPMENT
Understanding your options Determining what works best for you Creating action steps toward success
Too many vs. No Options at this time
Which show should we do?
Balancing the Show Requirements with your Schedule & Budget
Conceptual Design Process vs. Implementation How to Effectively Portray
Your Company
Treat your show as a if it were a customer’s project (but worse, because it is for your home)
Overcome issues by meeting with show mgmt. Taking advantage of your Pre-Planning Working with your staff Meeting expectations Winning an Award Selling Your Booth
CONCEPT to IMPLEMENTATION
HINT: If you need Flowers in Bloom- order early!
Hint: Pre-planning will help you avoid material being stuck outside WET or BURIED in SNOW
Hint:
OFTEN STONE \ NURSERY SUPPLIERS WILL OFFER ASSISTANCE FOR FREE,
IN RETURN DISPLAY THEIR SIGN
BUILDING ELEVATION
PALLETS DOUBLE FOR TRANSPORTINGMATERIAL INTO THE SHOW & FOR BUILDING HEIGHT
BUILDING ELEVATION
SAND \ DIRT
VS.
MILK CRATESOR MATRIX
CREATE LIVING SPACES“AS SEEN IN AN OUTDOOR LIVING AREA”
Always: HAVE SIGN-UP “MAILING LISTS” USE HAND-OUTS (UP-COMING EVENTS) DRESS FOR SUCCESS BE APPROACHABLE OFFER VALUE CAPTURE LEADS & PLEASE CALL THEM A.S.A.P.
We wrote $35,000 worth of work w/o seeinga single yard or having any other meeting!
“Hands-On” Seminar Fun TEAM BUILDING EXPERIENCE RIGHT OUTSIDE IN THE PARKING LOT