effective departmental homepages web office, march 2012
TRANSCRIPT
EFFECTIVE DEPARTMENTAL HOMEPAGES
Web Office, March 2012
Introduction and outline
• Importance of a good homepage
• How to build good homepage content and avoid common problems
• What we’ll do next to help you, and what you can do to help yourself
What we’re not trying to do
Photo credit: djwudi via photopin cc
A word about SEO
TOP 10 TIPS FOR BETTER HOMEPAGES
1. Make the most of image banners
1. Make the most of image banners
1. Make the most of image banners
1. Make the most of image banners
1. Make the most of image banners
1. Make the most of image banners
1. Make the most of image banners
1. Make the most of image banners
1. Make the most of image banners
1. Make the most of image banners
2. Write for the web
2. Write for the web
2. Write for the web
2. Write for the web
2. Write for the web
3. Highlight key links within content
4. Encourage scrolling
5. Provide an informative welcome5. Provide an informative welcome
6. Use news effectively
7. Promote your events
8. Put the most important stuff first
9. Add good metadata
10. Invite engagement on social media
A guide to the 10 tips
Departmental homepage reports
Who runs your homepage?
• Homepages are important!
• Following some simple tips and taking time over your page will make it better
• We’ll send you a report about your homepage and provide support from the Web Office
Summary
1. Fill in your feedback sheet for this session2. Tell us who runs your site (wiki.york.ac.uk)3. Read and act on our report– We’ll help you apply changes
4. Review how you run your site and how effective that system is– We’re happy to advise
Next actions for you
?
Any questions