effective business writing [part1)
TRANSCRIPT
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Effective Business Writing
Part 1
Prepared by :
Ahmed Elsayed Eltally
BULATS Certificate - University of Cambridge ESOL
Effective Business Writing
Ahmed Elsayed Eltally
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Action Charter
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Why are you here?
What are your expectations?
Effective Business Writing
Ahmed Elsayed Eltally
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Business
Writing
Letter
Proposal
Insurance policy
Brochure
ContractReminder
Fax
C.V
Effective Business Writing
Ahmed Elsayed Eltally
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Part 1
Report
Letter
Effective Business Writing
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Successful writing
Effective Business Writing
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To improve your writing :
*Plan before you write.
*know your reader.
*structure the information clearly.
*select the write language.
*Finally …evaluate, amend and send.
Effective Business Writing
Ahmed Elsayed Eltally
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KISS
Effective Business Writing
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Organizing information
How to plan :
1-write down your objective.
2-brainstorm possible content.
3-prioritize and select information.
4-prepare an outline with main points.
5-fill in the details and start writing.
Effective Business Writing
Ahmed Elsayed Eltally
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Methods of organizing:
1/the pyramids.
2/chronology.
3/moving from problem to solution.
4/process sequence.
5/story .
Effective Business Writing
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letterEffective Business Writing
Ahmed Elsayed Eltally
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The business letter-layout
•Printed letterhead.
•Reference.
•Date.
•Name and address of addressee.
•Salutation.
Effective Business Writing
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•Optional heading.
•Main body of letter.
•Positive and polite close.
•Closure.
•Signature.
•Encs.
•cc.
Effective Business Writing
Ahmed Elsayed Eltally
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closuresalutationcontext
Yours faithfully(UK)
sincerely yours /truly/
Dear sir
Dear Madam
Dear sir/Madam
Dear sirs
Gentlemen (US)
You don’t know the name
Yours sincerelyname( +Dear (Mr. /Mrs./Ms. /Miss. You know the name
Best
regards/regards/best
wishes
Dear + nameYou know someone quite well
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Correspondence phrases
Starting:
Further to our meeting last week
thank you for your letter of + date..
with reference to your letter dated +Date…
Effective Business Writing
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Reason for writing
I am just writing to( request/confirm/ask/check/inform….)
Effective Business Writing
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We are delighted to inform you that
You will be pleased to hear that
Giving good news
We regret to inform you that
I am afraid that
I am sorry but
Giving bad news
I would appreciate if you could
I would be grateful if you could
Making a request
Do you want me to…….?
Shall I…….?
Offering help
I must apologize for…..
We deeply regret
Apologizing
Effective Business Writing
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Enclosing documents
I have enclosed..
Please find enclosed……
Effective Business Writing
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Closing
If you have any further questions , please contact me.
Do not hesitate to contact me.
Effective Business Writing
Ahmed Elsayed Eltally
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Positive future reference
I am looking forward to meeting you.
I am looking forward to hearing from you.
Effective Business Writing
Ahmed Elsayed Eltally
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Language:
Keep sentences short and focused
Use plain and simple vocabulary
Avoid jargon , abbreviations
Vary the beginnings of sentences.
Away from Buzzwords and clichés.
Effective Business Writing
Ahmed Elsayed Eltally
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formatting
Margin.
Avoid ling paragraphs. use headers and sub headers.
Keep graphics close to relevant part of the text
Clear consistent numbering system.
Effective Business Writing
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Note:
Style :
formal
Standard
informal
Effective Business Writing
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Checklist :
Clear object.
Good organization.
Professional layout.
clear, concise language.
Right style.
All questions are answered.
Positive ending.
Grammar , spelling and punctuation.
Effective Business Writing
Ahmed Elsayed Eltally
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Now …….
Effective Business Writing
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Report
Effective Business Writing
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Business report-TYPES
1/Debriefing reports : (conference/meeting/visit)
Use the following headers When/ where+ why+ who+ what
2/information report: update people
There is no fixed formed. Present information clearly and logically
3/research report: Present findings of research /investigation
Effective Business Writing
Ahmed Elsayed Eltally
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Business report-LAYOUT Title page ( title/name of writer/data/reference ).
Contest list (heading/subheading with page numbers.
Executive/summary (review key words./ People decide if they should read it).
Introduction (objective/scope ).
The body .
Appendices .
References.
Index (key words with page number of use).
Effective Business Writing
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Effective Business Writing
Ahmed Elsayed Eltally
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Use a neutral e-mail address.
Enter a precise subject in the subject box.
Use a proper salutation.
Introduce your self first(optional).
Present information clearly with bullet points.
Keep messages short.
Be sure to avoid informal writing.
Don not over use the reply function.
Think twice about attaching very large files.
Ending , Add key information in the signature.
Do not forward mails without thinking.
Effective Business Writing
Ahmed Elsayed Eltally
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Big brother/sister is watching you.
Effective Business Writing
Ahmed Elsayed Eltally
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Remember:
Good planning , organization, language , and
formatting will produce effective business writing.
Getting feedback is essential to improve your
writing.
Read and note down useful expressions.
Effective Business Writing
Ahmed Elsayed Eltally
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https://www.facebook.com/WantAdviceWorld/p
hotos/a.649668601713615.1073741828.64870
4488476693/787233991290408/?type=1
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Thank You
Effective Business Writing
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For more Information:
Ahmed Elsayed Eltally
/ahmedeltally
@ahmedeltally
Effective Business Writing
Ahmed Elsayed Eltally