Effect of Google Panda in SEO

Google is taking vast steps to determine the ranks of the websites by changing their

algorithms in order to determine the rank of the website in SERPS (Search Engine

Results Pages).

Google Panda starting on February 23, 2011 brought a vast change in the search

process of websites in Google. The name “Panda” is derived from its owner

Navneet Panda. This exclusive introduction to the world of Google has brought major

changes as it segregates contents and positions great quality content higher in the

search results and pushes down low quality content. It absolutely removes all the

junk or poor quality website from Google ‘s search results. As a consequence website

owners have to maintain their competition in sustaining a high quality content and

call it “SEO content”.

Google Panda works by involving a Machine Language Algorithm (MLA) update which

utilizes the artificial intelligence in a further erudite and ascendable manner than the

before. This phenomenon analyses and scrutinizes the quality of the content, judges

its ingenuity, an-otherness and relevancy. It takes quality links, designs, graphics and

other such requirements into for inspection purpose. It strictly analyses all the

present contents appearing on the Webpages, users responding in linking to these

pages, and on its status of websites. It has become such an important part of Google

that many expert SEO’s have commented by saying “Google Panda is more a ranking

factor than an algorithm update”.

Panda has brought major changes in the field of Google, some of the changes from

the viewpoint of Link Building are:

Google has started providing much more importance to the Link Relevancy, so

that everyone should utilize anchor texts and descriptions.

It pushes down all the backlinks from pages consisting of too many outbound

links or from the websites which are only meant for link exchange purpose.

EDU and .GOV links are made insignificant.

Robust Internal linking is suggested.

To obtain backlinks from high quality websites recommendation of Guest

Blogging is provided.

Google Panda bringing change in search results has also brought tough competition

along with it for SEO’s. Search Engine Optimization (SEO) is a process which plays a

vital role in the ranking of the website. Some of the search engines are Google, Bing

and Yahoo which consists of primary search results, where all the websites

comprising of contents, videos or local listings are shown and ranked on what the

search engines considers most applicable to operators. Such services are provided by

software development companies.

Many few companies are present in India who deal with such tough competition in

sustaining high ranking of the website. SyonIndia is such a company which has all the

knowledge of playing the tricks to raise the ranking of the website. It consists a team

of SEO experts which are continuously updated with various techniques to leave the

crowd far behind.