eea social media presentation
TRANSCRIPT
Social Networks and Social Media
Neurologist Daniel Levitin says scientific studies show that 10,000 hours are required to achieve the level of mastery associated with being a world-class expert.
The 10,000 Hour Rule
Don’t Take a Vacation!
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
You Are Here
Social Media Is Your STUFF
Social Networks Are Where Your STUFF Lives
Why is this important now?
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THIS year there are
more Gen Y workers
than Boomer workers.
8 Years from now…
Gen Y will be
more than 50%of the
workforce
GEN Y…
96% belong to social networking sites
Boston College stopped giving out email addresses to incoming freshmen
GEN Y…
80% of companies are using Linkedin as their primary tool to find employees
Percentage of B2B buyers using social media tools to research and execute purchases.
Buyers Are Social
Forester Research (Feb. 2009),
#1
#2
Search
25% of search results for the top 20 brands are
links to user generated content
Search
User Driven
Conversation Not Promotion
A Layer in A Total Strategy
Promotion/Program
Company/Branding
Executive Summary
White Paper
Study + Recommendations
Blog Posts
Minimum 6
Blog Posts
Minimum 6
Blog Posts
Minimum 6
Blog Posts
Minimum 6
Blog Posts
Minimum 6
Blog Posts
Minimum 6
Webinar/ Education Session
Press Release
White Paper or Study
Branding
ClientsFriendsFamily
Connections
Sales PeopleEmployees
Communication & Influence
What Others Say About You
What You Say In Person
What You Present
Web SitePitches
PR
Impact VS Importance
Amount of Real
Influence
Time Spent Crafting the Message
Communication & Influence
What You Present
What Others Say About You
What You Say In Person
Summary
• Stuff & Places To Share Stuff• Preferred• User• Conversational• Onion
In closing…From a tweet prefaced with OH (over heard)…
"Social media is like teen sex.
Everyone wants to do it.
No one actually knows how.
And when it’s over they’re surprised it wasn’t better."