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  • 8/8/2019 Education Sector JM Fin - Jan 10

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    JM Financial Institutional Securities Private Limited

    Indian Education

    Buy the Book

    JM FINANCIALAnalysts:

    Diviya Nagarajan

    [email protected]

    Tel: (91 22) 6646 0020

    Subhashini Gurumurthy

    [email protected]

    Tel: (91 22) 6646 0021

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    Indian Education

    JM Financial Institutional Securities Private Limited Page 210 August 2008

    Contents

    Indian Education: Buy the Book 3

    Aptech: All priced in 5

    Career Launcher: A great launch pad 15

    Core Projects: Future potential 19

    Educomp Solutions: Smart Class for the new Millennium 21

    Everonn Systems India: Not private enough 57

    KidZee: Preschool play 73

    Mahesh Tutorials: Breaking regional shackles 75

    NIIT: Transforming into an all-rounder 77

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    JM Financial Institutional Securities Private LimitedPlease see important disclosure at the end of the report.

    Buy the bookThe last few years have seen increased private participation in the Indianeducation sector both in government-led areas of spending as well as privateschooling and vocational training. We estimate Indian private education(schools and vocational training) to be a US$50 bn opportunity. The Indianeducation sector stands at an inflexion point, with activity levels expected toreach a crescendo over the next few years. We initiate with a Buy on Educompand NIIT and a Hold on Aptech and Everonn.

    All priced in: Over CY04-06, Aptech has restructured its businesses byrationalising the franchisee network for IT training and exiting thegovernment schools business. While profitability is expected to besteadier, slower revenue growth in India and China, and slower than

    expected take off in air hostess training could dampen the revival. Weestimate revenue CAGR of 30.1% and profit CAGR of 50.4% over CY07E-09E. Hold with a target price of Rs240, an upside of 6.3% from CMP.

    Smart Class for the new Millenn ium: Educomp is fast becomingthe leader in the Indian education sector with offerings straddling multiplesegments. Its foray into K-12 schools and faster penetration of curriculumbased content is set to improve profitability and cash generation. Weexpect revenue CAGR of 94.2% and profit CAGR of 108.2% over FY08-10E. Buy with a target price of Rs3,910, an upside of 19.1% from CMP.

    Not private enough: Everonn is amongst the Top three players in thegovernment school (ICT) business. While we expect growth to remainhigh, greater dependence on capex-heavy, lower margin ICT businesswould continue to weigh down valuations vis--vis Educomp. We expect

    Everonn to report CAGR of 93% in revenue and profit CAGR over FY08-10E. Hold with a target price of Rs560, an upside of 5.3% from CMP.

    Transforming into an all-rounder: NIIT , the leader in the IT trainingspace, is trying to transform itself into a full fledged education company.Its ventures into high potential areas such as financial services (IFBI),management (Imperia), ITES (NIPE), professional life skills (Evolv), andschools are expected to boost the growth momentum. We expect revenueCAGR of 19.7% and core profit CAGR of 42.4% over FY08-10E. Buy with atarget price of Rs110, an upside of 20.8% from CMP.

    Exhibit 1: Recommendation snapshot

    Educomp Everonn NIIT Aptech

    Recommendation Buy Hold Buy Hold

    Target price (Rs) 3,910 560 110 240Upside (%) 19.1 5.3 20.8 6.3

    Revenue FY10E (Rs mn) 10,788 3,412 14,433 3,801

    EBITDA margin FY10E (%) 52.1 46.2 12.5 26.1

    Net Profit margin (%) 26.3 15.0 8.7 18.0

    PE FY10E (x) 21.7 17.1 12.1 15.3

    EV / EBITDA FY10E (x) 11.4 6.3 8.9 8.4

    EV / Sales FY10E (x) 6.0 2.9 1.1 2.2

    EPS CAGR (FY08-10E) (%) 106.7 76.7 28.7 46.0

    PEG (x) 0.4 0.4 0.6 0.5

    Source: Company data, JM Financial. Note: Valuations as of 20 August 2008

    Initiating Coverage

    Indian EducationSector: EducationDiviya Nagarajan

    [email protected]

    Tel: (91 22) 6646 0020Subhashini Gurumurthy

    [email protected]

    Tel: (91 22) 6646 0021

    Country: India20 August 2008

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    M Financial Institutional Securities Private Limited Page 4

    Educatio n comp anies Revenue (mn) * EPS* P/E(x) EV/EBITDA(x) EV/Sale

    FY08 FY09 FY10 FY08 FY09 FY10 FY08 FY09 FY10 FY08 FY09 FY10 FY08 FY0

    CY07 CY08 CY09 CY07 CY08 CY09 CY07 CY08 CY09 CY07 CY08 CY09 CY07 CY0

    Global peers

    Blackboard 239 314 384 0.7 0.8 1.3 57.2 50.8 29.0 24.5 21.8 13.5 5.4 4

    K12 217 279 348 0.2 0.4 0.7 109.2 58.8 37.6 22.1 14.6 10.2 2.3 1

    Noah Education Holdings 91 114 146 0.5 0.5 0.6 11.7 11.4 8.8 5.2 3.0 2.4 0.7 0

    Nobel Learning Communities 205 233 251 0.7 0.8 1.0 21.1 18.3 15.1 1.6 1.5 1.3 0.2 0

    Megastudy Co 156 204 247 6.9 8.7 10.7 32.2 25.7 21.0 26.7 20.3 16.3 10.1 7

    New Oriental Education 275 380 530 1.7 2.7 3.9 41.5 27.0 18.6 22.3 14.9 10.2 6.5 4

    Raffles Education 133 188 262 0.03 0.04 0.05 26.8 18.9 14.0 27.3 18.3 13.7 14.4 10

    Learning tree international 189 197 - 0.9 0.9 - 17.3 15.9 - 8.2 7.5 - 1.1 1

    SkillSoft-NetG 281 336 368 0.5 0.4 0.5 21.7 28.6 21.6 15.3 12.4 10.1 4.0 3

    SumTotal 122 136 151 28.3 12.5 9.8 0.2 0.4 0.5 20.0 7.4 6.3 0.9 0

    Indian peers

    Educomp Solutions 2,861 5,821 10,788 35.4 75.2 151.3 92.7 43.7 21.7 44.6 20.5 11.4 19.7 10

    Everonn Systems 916 1,888 3,412 10.0 18.2 31.1 53.4 29.2 17.1 22.0 10.2 6.3 8.0 4

    NIIT 10,068 11,900 14,433 4.6 5.1 7.5 20.0 17.9 12.1 15.7 12.2 8.9 1.6 1

    Aptech 2,245 2,927 3,801 6.9 9.8 14.7 32.7 23.0 15.3 17.6 12.9 8.4 4.0 3

    Indian Education

    20 August 2008 JM Financial Institutional Securities Private Limited

    Exhibit 2: Valuation comparison

    Source: Company, JM Financial, Note: * Amount expressed in US$ for global peers and in Rs for Indian peers

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    JM Financial Institutional Securities Private Limited

    Please see important disclosure at the end of the report.

    All priced inOver CY04-CY06, Aptech has restructured its businesses by rationalising thefranchisee network for IT training solutions and exiting the government

    schools business. While profitability is expected to be steadier, slower revenue

    growth in India and China, and slower than expected take off in air hostess

    training could dampen revival going forward.

    Uncertain environment to slow revival in IT training: With thecompletion of restructuring in CY06, revenue growth in India IT trainingimproved to 4.3% in CY07E versus -6.3% CAGR over CY05-07E. While weexpect growth rates to remain positive, we have factored a slower revivaldue to the current slowdown in the Indian IT services sector.

    China to contribute more, but grow slower: We believe that althoughChina will contribute increasingly to revenue, growth within China wouldtaper off given the high market penetration (32% market share). Weexpect China to grow at 37.5% CAGR over CY07E-09E versus 50% overCY04-CY07.

    Macro environment could delay new ventures: Over the last fewquarters, Aptech has entered into several new ventures, including AvalonAviation Academy (Airhostess training), Attest (Testing services) and

    nPower (Hardware training). While we believe revenue contribution fromthese segments would improve (11.1% in CY07E to 19.5% in CY09E), asluggish macro environment is unlikely to aid strong takeoff.

    Initiate with a Hold and target price of Rs240: We initiate coverageon Aptech with a Hold recommendation and a target price of Rs240. This isbased on a target PE multiple of 16x on CY09E EPS and implies an upsidepotential of 6.3%.

    Initiating Coverage

    AptechBloomberg: APTR IB

    Hold

    Price: Rs226 Target Price (Aug 09): Rs240

    Exhibit 1: Financial summary (Rs mn)

    Y/E Decemb er CY06 CY07E CY08E CY09E

    Net sales 1,741 2,245 2,927 3,801

    Sales growth (%) 12.8 28.9 30.3 29.9

    EBITDA 361 510 702 993

    EBITDA (%) 20.7 22.7 24.0 26.1

    Adjusted net profit 162 302 455 684

    EPS (Rs) 4.3 6.9 9.8 14.7

    EPS growth (%) 134.1 61.8 41.9 50.2

    ROCE (%) 14.5 20.8 24.1 28.8

    ROE (%) 17.1 18.4 19.9 23.8

    PE (x) 52.9 32.7 23.0 15.3

    Price/Book value (x) 9.0 6.0 4.6 3.6

    EV/EBITDA (x) 23.3 17.6 12.9 8.4

    Source: Company data, JM Financial. Note: Valuations as of 20 August 2008.

    20 August 2008

    Sector: Education

    Diviya Nagarajan

    [email protected]

    Tel: (91 22) 6646 0020Subhashini Gurumurthy

    [email protected]

    Tel: (91 22) 6646 0021

    Key Data

    Market cap Rs10 bn/US$ 226 mn

    Shares in issue (mn) 43.8

    Diluted share (mn) 46.4

    3-mon avg daily val (mn) Rs242.8/US$5.6

    52-week range Rs449/139

    BSE sensex (20/08/08) 14,678

    Nifty (20/08/08) 4,416

    Rs/US$ 43.7

    Shareholding Pattern (%)

    2Q CY08 2Q CY07

    Promoters 32.3 27.8

    FIIs 29.5 33.7

    MFs/FIs/Banks 4.5 5.5

    Others 33.7 33.0

    Price Performance (%)

    1M 3M 12M

    Absolute 17.0 (7.6) (24.1)

    Relative* 9.3 7.2 (25.9)

    * To the BSE Sensex

    Daily Performance

    -

    5,000

    10,000

    15,000

    20,000

    25,000

    Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08

    100

    200

    300

    400

    500Sensex Aptech

    (As of 20 August 2008)

    Country: India

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    Aptech

    JM Financial Institutional Securities Private Limited Page 620 August 2008

    I . IT training revival to be slowed down

    Over CY04-CY06, Aptech restructured its businesses, which included

    rationalising the franchisee network for its IT training solutions as well as an

    exit from the government schools business. Today, Aptech is the second

    largest IT training organisation in India with a network of close to 300 centres.

    We believe that Aptech stands at the beginning of a steadier profit growth inIT training in India, driven by stable margins. However, slower revenue growth

    in India and China, and slower than expected take off in Avalon Aviation (air

    hostess training) could dampen revival going forward.

    I .1. Uncertain environment to slow revival

    Restructuring in India based IT training from CY04-06 : Aptechderives 10.7% of revenue from India based IT training at present, downfrom over 20.1% in CY04. Revenue from India based IT training solutionsdeclined steadily over CY04-CY06 as the company exited unprofitablefranchises. Aptech reduced the number of franchises from over 950 inCY04 to 200 in CY06, which resulted in a write off of over Rs1 bn.

    Exhibit 2: Aptech heavily pruned its network over CY04-06

    951

    859

    200

    280

    661

    459391

    421

    CY04 CY05 CY06 CY07E

    Aptech Training Centres (Nos) NIIT Training Centres (Nos)

    Source: Company data, JM Financial

    Exhibit 3: Stronger franchisee network to sustain steadier grow th

    0

    250

    500

    750

    1000

    CY04 CY05 CY06 CY07E CY08E CY09E

    0.3

    0.5

    0.8

    1.0

    1.3

    Aptech Training Centres (Nos) Aptech's Revenue/Centre (Rs mn)

    Source: Company data, JM Financial

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    Aptech

    JM Financial Institutional Securities Private Limited Page 720 August 2008

    Revival in India based IT training to be dampened by sluggishdemand in I T Services: With the completion of the restructuring exercisein CY06, revenue growth in India based IT training bounced back in CY07Ewith a positive growth of 4.3% YoY as against -6.3% CAGR over CY05-07E. Going forward, we expect steadier growth in revenues (20.5% CAGRover CY07E-09E) driven by a stronger franchisee network. We expect thegrowth rates over CY07E-CY09E to be lower than the managements

    expectations of nearly 30% CAGR due to the current slowdown in demandfor the Indian IT services sector.

    International IT training to grow faster: Aptech has presence in newand emerging markets such as Vietnam, Turkey, Nigeria, Fiji, Yemen,Sudan, South Africa, Malaysia and Philippines. International IT training isexpected to post steady revenue growth with increased penetration intoexisting geographies as well as entry into new markets. Today Aptech hasover 100 centres outside India, and is expected to invest in more centresin emerging geographies. By CY09, we expect faster revenue growth fromInternational IT training (27.5% CAGR over CY07E-09E as against 12.5%CAGR over CY04-07E), which would also contribute to higher marginprofile for the company.

    Exhibit 4: Aptech has w idespread geographic presence

    Geography Centres (Nos)

    Asia Pacific 37

    Middle East 26

    Africa 17

    South Asia 16

    Common Wealth of Independent States (CIS) 6

    Latin America 4

    Total 106

    Source: Company data

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    Aptech

    JM Financial Institutional Securities Private Limited Page 820 August 2008

    I I. China to grow slower

    IT training in China is the single largest revenue driver for Aptech, contributingclose to 41% of consolidated revenue. Aptechs JV with the Beijing Universityis the largest IT training network in China with a 32% market share, accordingto IDC estimates. NIIT, its biggest competitor, is a distant second with marketshare of just 8%. Revenue from China has grown at a healthy CAGR of 50%

    over CY04-07E, driven by deeper penetration into China. Profitability remainshigher than India (40% EBITDA versus 30% in India), driven by higherenrolment fees.

    Exhibit 5: Aptech in China A snapshot

    China - Business details

    Started in January 2000 as a 50-50 JV between Aptech and Beida Jadebird IT Co. Ltd. (Affiliate of Beijing Univ)

    Market leader with over 32% market share, nearest competitor NIIT at 8% (IDC data)

    Over 250 centres in 23 provinces

    Offers ACCP, BNET, BTEST

    Arena Multimedia to be launched in CY2008

    Source: Company data

    Incremental market penetration in China to be a challenge: Webelieve that although China will contribute increasingly to revenue, growthwithin China would taper off given the high market penetration. We expectrevenue from China IT training to grow at 37.5% CAGR over CY07E-09Eversus 50% over CY04-CY07E. This is also reflected in growth from Chinatapering off over the last few quarters. That said, we believe that thelaunch of multimedia courses (which currently operate under the Arenabrand in India) through its Beida Jadebird alliance, could help sustaingrowth rates over CY07E-CY09E.

    Exhibit 6: China to grow at a slower clip

    0

    500

    1000

    1500

    2000

    CY05 CY06 CY07E CY08E CY09E

    0

    20

    40

    60

    80Revenue (Rs mn) Growth rate (%)

    Source: Company data, JM Financial

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    Aptech

    JM Financial Institutional Securities Private Limited Page 920 August 2008

    I II . New ventures could take more time

    New business will contribute to revenue growth: Over the last fewquarters, Aptech has entered into several new ventures, including AvalonAviation Academy (Airhostess training), Attest (Testing services) andnPower (Hardware training). These are high growth ventures that areexpected to contribute incremental proportions to revenue over CY07E-09E(11.1% in CY07E to 19.5% in CY09E). The company has been investing inthese businesses through CY07E.

    Exhibit 7: Aptechs new ventures are in high potential segments

    New ventures Description Market dynamics CompetitorsRevenue

    contributionCY2007E (%)

    RvenuecontributionCY2009E (%)

    Avalon AviationAcademy

    Career oriented cabin crew andground staff training programmes. 40centres in CY07, of which 30 wereadded during the year.

    Demand for 21,500 cabin crew and ground staffover the next two years

    Frankfinn, Kingfisher,AirHostess Academy

    2.2 3.7

    AttestTechnology based Testing andAssessment solutions

    US$94 mn market in 2009. CAT (MBA entranceexam) expected to go online in 2009, which islikely to trigger mass adoption. Employee testingmarket is expected to be increasingly outsourced

    Brainware, EuphonyHR, MeritTrac

    8.9 12.6

    nPower Hardware training coursesDomestic hardware market of US$11.5 bn,growing at 24% CAGR to drive training market upto US$1 bn by 2015 at 28% CAGR

    NIIT Network Labs,JetKing, CMSInstitute

    NA 3.2

    Source: IDC, World Bank, NASSCOM, JM Financial estimates

    Slowdow n in aviation to dampen grow th over near term: We believerevenue contribution from all newer segments would improve despite asluggish macro environment as these market spaces being at a nascentstage. However, we have been conservative in revenue growthexpectations for these segments given the slowdown expected in theeconomy. With Aptech having completed initial investments in theseventures, incremental revenue would flow to the bottom-line from CY08Eonwards. However, this would be lower than our initial expectation (as wellas the managements) due to the sluggish macro environment.

    Exhibit 8: Impact of turnaround to be marginal over CY07E-CY09E

    Revenue (Rs mn)

    1,935 2,365 2,994

    310 562 807

    CY07E CY08E CY09E

    Old businesses New businesses EBITDA (Rs mn)

    698 879 1,151

    29 74

    -32

    CY07E CY08E CY09E

    Old businesses New businesses

    Source: Company data, JM Financial

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    Aptech

    JM Financial Institutional Securities Private Limited Page 1020 August 2008

    IV. Financials

    30% CAGR in revenue over CY07E-CY09E: We expect Aptech to reportrevenue CAGR of 30.1% over CY07E-09E, driven by 37.5% growth inChina and 27.5% growth in International IT training. While India basedIT/multimedia training is likely to grow faster than CY05-07E levels, itwould be weighed down by sluggishness in the Indian IT services sector.

    Exhibit 9: Growth rates in key businesses

    Revenue (Rs mn) CY07E CY08E CY09ECAGR over

    CY07E-09E (%)

    CAGR over

    CY05-07E (%)

    India IT training 240 283 348 20.5 (6.3)

    ROW IT training 229 286 372 27.5 22.2

    China IT training 915 1,235 1,729 37.5 44.4

    Arena 252 276 345 17.2 58.9

    Source: JM Financial

    50% profit CAGR over CY07E-09E: We expect profit CAGR over CY07E-09E of 50.4% to outpace revenue growth, driven by higher revenuecontribution from China, as well as increased contribution from Avalon,nPower and Attest, which are expected to turn profitable in CY08E.Further, reducing contribution from government schools would alsocontribute to better profitability.

    Exhibit 10: China, new business to drive grow th

    Revenue cont ribu tion (%) CY07E CY08E CY09E

    Retail b usinesses 75.1 77.2 80.4

    India IT training 10.7 9.7 9.2

    ROW IT training 10.2 9.8 9.8

    China IT training 40.7 42.2 45.5

    Arena 11.2 9.4 9.1

    Avalon 2.2 3.4 3.7

    nPower - 2.7 3.2

    Institutional businesses 24.9 22.8 19.6

    Govt schools 6.7 4.1 0.3

    Learning solutions 6.7 5.6 5.0

    Synergetics (corporate IT training) 2.7 2.1 1.8

    Attest 8.9 10.9 12.6Source: Company data, JM Financial

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    Aptech

    JM Financial Institutional Securities Private Limited Page 1120 August 2008

    V. Valuation and risks

    Initiate with a Hold and target price of Rs240: We initiate coverage on

    Aptech with a Hold recommendation and a target price of Rs240. Our target

    price implies PE of 16.0x on FY10E EPS, which is a 15% discount to the target

    PE multiple assigned to NIITs core business of 19x. Our target price implies an

    upside potential of 6.3% from the CMP. Assumptions in our estimates includerevenue CAGR of 30.1% and profit CAGR of 50.4% over CY07E-09E.

    Key risks, which might prevent the target price being met, are listed below:

    Company specific risks include: 1) better scale up in profitable franchises

    Industry specific risks include: 1) faster than expected revival in IT/ITESindustry, 2) quicker pick up in aviation business given lower oil prices and3) faster than anticipated scaling up in new businesses.

    Exhibit 11: Comparison w ith consensus

    Consensus estimates (Rs mn) CY08E CY09E

    Revenue 3,057 3,786

    EBITDA 780 1,111

    Net Profit 542 638

    EPS (Rs) 12.2 14.4

    EPS (Rs)- JM Financial estimates 9.8 14.7

    Source: Bloomberg data, JM Financial

    Exhibit 12: PE Band Chart

    0

    100

    200

    300

    400

    500

    600

    700

    Jan-06 Jul-06 Jan-07 Jul-07 Jan-08 Jul-08

    15x

    20x

    25x

    30x

    35x

    40x45x

    Source: Bloomberg data, Company data, JM Financial

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    Aptech

    JM Financial Institutional Securities Private Limited Page 1220 August 2008

    VI. Company background

    VI.1. History

    Source: Company data

    VI.2. Share captial history

    Exhibit 13: Share capital details

    Source: Company data, Note: Assumption

    mn CY05 CY06 CY07E

    Shares outstanding at the beginning of the year 33.5 37.6 37.9

    Dilution during the year 4.1 0.3 5.9

    Shares outstanding at the end of the year 37.6 37.9 43.8

    Options exercised 0.2 0.3 0.2

    Conversion of warrants to promoters @Rs113 2.1

    Conversion of warrants to M/S Aptech investments @ Rs56 3.6

    1986 - Started operations with an IT Training Centre in Mumbai

    1986 - Started operations with an IT Training Centre in Mumbai

    1996 - Launched Arena Multimedia

    2000 - Forayed into software development

    2003 - Merged with SSI Education.- SSI Ltd. buys promoter Atul Nishars stake.

    - ALS & Attest launched

    2005 - SSI stake sold to Rakesh Jhunjhunwala & associates

    2006 - Acquired Avalon Aviation Academy, Synergetics

    2007 - launched N-Power, the hardware training division

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    Aptech

    JM Financial Institutional Securities Private Limited Page 1320 August 2008

    VII. Market size estimates

    Exhibit 14: IT/ ITES training market

    Graduates turnout by FY08E (Nos) 2,962,900

    Target market @ 40% 1,185,160

    Average realization per student (p.a) 35,000

    Market size in FY08 (US$ bn @ US$/INR of 40) 1.0

    Graduates turnout in FY15E (Nos) 5,132,340

    Target market @ 50% 2,566,170

    Average realization per student p.a (Rs) 50,000

    Market size in FY15E (US$ bn @ US$/INR of 40) 3.2

    CAGR over FY08-15E (%) 17.5

    Source: NASSCOM, JM Financial

    Exhibit 15: Avalon Aviation Academy

    Total Indian Fleet 2008 (Nos) 472

    Average cabin crew per aircraft (Nos) 50

    Total cabin crew 2008 (Nos) 23,499Ground staff per aircraft (Nos) 75

    Total Engineers/Technicians 2008 (Nos) 35,198

    Total Cabin Crew/Ground Staff 2008 (Nos) 58,697

    Training cost/ person (Rs) 125,000

    Market size 2008 (Rs mn) 746

    New orders placed til 2010 (Nos) 173

    Total Indian Fleet by 2010 (Nos) 645

    Total Cabin Crew/Ground Staff 2010 (Nos) 80,210

    Requirement over next 2 years (Nos) 21,514

    Potential market 2010 (Rs mn) 2,689

    CAGR 2008-2010 (%) 89.8

    Avalon 's Current market share (%) 20

    Project ed market share 2010 (%) 23.5

    Source: World Bank, Industry data, JM Financial

    Exhibit 16: nPow er

    Market Size estimati on FY07 FY15E CAGR over FY07-15E (%)

    IT/ITES Training Market (US$ bn) 0.7 3.2 21.0

    Hardware as % of overall training market (%) 30.0 35.0

    Hardware Training Market (US$ bn) 0.2 1.1 23.3

    Source: NASSCOM, IDC, JM Financial

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    Aptech

    JM Financial Institutional Securities Private Limited Page 1420 August 2008

    VII I. Financial Tables

    Profit & loss statement (Rs mn)

    Y/E March CY06 CY07E CY08E CY09E

    Net sales 1,741 2,245 2,927 3,801

    Growth (%) 12.8 28.9 30.3 29.9

    Other operational income 0 0 0 0

    EBITDA 361 510 702 993

    EBITDA (%) 20.7 22.7 24.0 26.1

    Growth (%) 11.9 41.2 37.5 41.5

    Other non-operational income 18 22 29 38

    Depreciation & amortisation 149 170 194 221

    EBIT 230 363 537 811Interest (income)/expense(net) 29 17 17 15

    Pre tax profit 201 346 520 795

    Taxes 38 43 65 111Extraordinary(income)/expense (net) 1 0 0 0

    Adjusted net profit 162 302 455 684

    Margin (%) 9.3 13.5 15.6 18.0

    Diluted shares (mn) 37.9 43.8 46.4 46.4

    EPS (Rs) 4.3 6.9 9.8 14.7

    Growth (%) 134.1 61.8 41.9 50.2Source: Company, JM Financial.

    Balance sheet (Rs mn)

    Y/E March CY06 CY07E CY08E CY09E

    Share capital 379 438 464 464

    Reserves & surplus 776 1,168 1,829 2,411

    Warrants 81 35 0 0

    Networth 1,236 1,640 2,293 2,875

    Minority Interest 2 2 2 2

    Total loans 227 161 111 77

    Sources of funds 1,466 1,803 2,407 2,954

    Intangible assets 30 30 30 30

    Fixed assets 1,528 1,738 1,988 2,258

    Less: Depreciation/amortisation 992 1,162 1,356 1,577

    Net block 535 575 632 681

    CWIP 2 2 2 2

    Investments 0 0 0 0

    Deferred tax assets/(liability) 0 0 0 0

    Current assets 1,044 1,874 2,636 3,510Inventories 29 38 50 65

    Sundry debtors 477 603 762 937

    Cash & bank balance 345 1,031 1,561 2,166

    Loans & advances 192 202 263 342

    Current liabilities & provisions 435 679 894 1,269

    Current liabilities 411 597 704 986

    Provisions and others 24 82 189 284

    Net current assets 609 1,195 1,743 2,241

    Others (net) 320 30 30 30

    Applicatio n of funds 1,466 1,803 2,407 2,954Source: Company, JM Financial

    Cash flow statement (Rs mn)

    Y/E March CY06 CY07E CY08E CY09E

    Net profit 199 346 520 795

    Depreciation/amortisation 149 170 194 221

    (Inc)/dec in working capital -76 45 -120 17

    Others -12 10 -42 -79

    Net cash from operations (a) 260 570 552 954

    (Inc)/dec in investments 0 0 0 0

    Capex -117 -212 -250 -270

    Others -41 22 29 38

    Cash flow from inv. (b) -158 -190 -221 -232

    Inc/(dec) in capital 14 435 301 0

    Proceeds from issue ofwarrants 61 -47 -35 0

    Dividends paid + dividend tax 0 0 0 -68

    Inc/dec in loans -235 -66 -50 -34

    Others 147 -17 -17 -15

    Financial cash flow ( c ) -13 305 200 -117

    Net inc/dec in cash (a+b+c) 89 686 530 605

    Opening cash balance 256 345 1,031 1,561

    Closing cash balance 345 1,031 1,561 2,166Source: Company, JM Financial

    Key ratios

    Y/E March CY06 CY07E CY08E CY09E

    ROCE (%) 14.5 20.8 24.1 28.8

    ROE (%) 17.1 18.4 19.9 23.8

    Debt-equity ratio (x) 0.2 0.1 0.0 0.0

    Valuation ratios (x)

    PER 52.9 32.7 23.0 15.3

    PBV 9.0 6.0 4.6 3.6

    EV/EBITDA 23.3 17.6 12.9 8.4

    EV/Sales 4.8 4.0 3.1 2.2

    Turnover ratios (no.)

    Debtor days 104 88 85 82

    Inventory days 12 11 11 11

    Creditor days 76 75 75 75Source: Company, JM Financial

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    A great launch padCareer Launcher (CL) is one of the leading players in the test prep segmentwith revenues of ~Rs900 mn in FY08. CLs vision is to be a one-stop shop forbest-in-class career advice and training straddling school & college test prep,employability training and core capacity in K12, pre-school and highereducation.

    Leader in test prep

    Test prep market size to grow to US$2.5 bn in 2015: CL hastrained ~50,000 students in the test prep segment in FY08, and expectsto train ~75,000 students in FY09. The company currently has around135 centres in 105 cities. This is expected to grow to 175 cities withabout 250+ centres in India and overseas over the next 12-18 months.

    While CL is present in all school and college test prep segments, exceptUG medical and a few other niche areas, MBA test prep (30% marketshare) remains the largest segment (75% of revenues in FY08).According to industry sources, the test prep market opportunity iscurrently at US$0.7 bn and is expected to grow at 19.8% CAGR toUS$2.5 bn over 2008-2015E.

    Exhibit 1: CAT aspirants have nearly doubled over 2003-2007

    2003 2005 2004 2006 2007 2015E

    CAT aspirants (Nos) 130,000 170,000 NA 206,612 250,000 924,556

    CAGR over FY03-07 (%) 18%

    Source: Industry data, JM Financial

    Exhibit 2: Test prep market potential of US$2.5 bn in 2015

    Test preptakers in

    2008E (Nos)

    Average feesp.a in 2008E

    (Rs)

    Revenuesin 2008E

    (Rs bn)

    Test preptakers in

    2015E(Nos)

    Average feesp.a in 2015E

    (Rs)

    Revenuesin 2015E

    (Rs bn)

    Engg. Entrance Tests 459,480 33,000 15.2 1,212,570 48,000 58.2

    MBA entrance tests 137,500 15,000 2.1 600,960 30,000 18.0

    BBA /HMEntranceTests

    21,690 9,500 0.2 38,260 27,000 1.0

    Law Entrance Tests 8,540 21,000 0.2 100,840 30,000 3.0

    Fashion EntranceTests

    4,020 22,000 0.1 31,340 40,000 1.3

    Medical Entrance Tests 267,400 40,000 10.7 428,300 45,000 19.3

    Total test prep marketsize (Rs bn)

    28.4 100.8

    Total test prep marketsize (US$ bn @USDINR of 40)

    0.7 2.5

    Source: Industry data, JM Financial

    Career Launcher

    Not Rated

    20 August 2008

    Sector: Education

    Diviya Nagarajan

    [email protected]

    Tel: (91 22) 6646 0020Subhashini Gurumurthy

    [email protected]

    Tel: (91 22) 6646 0021

    Country: India

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    Emerging leader in employability training

    Employability training is currently a small market and the managementexpects it to grow rapidly to US$2 bn in the next five years. CL willleverage its current expertise in test prep and national reach in over 105cities to source and train students for jobs in financial services, IT/ITESand other mushrooming sectors. CL plans to have around 25 finishing

    schools by CY08. With the vocational training market in India justopening up, we believe that there is immense growth potential for earlyplayers like CL.

    K-12 schools to add to growth potential

    Like Educomp, CL has also ventured into mainstream school education(K-12) by setting up brick and mortar schools. While test prep isexpected to remain the primary revenue contributor in the near term, CLis betting on K-12 to be the future growth driver.

    150 K-12 schools and 125 pre-schools in the next five years: CLcurrently has five operational schools with a target of 12 schools byFY09. The company plans to roll out 150 K-12 schools and 125 pre-schools in the next five years under the brand of Indus World Schoolsand Ananda Pre-schools.

    Exhibit 3: Current operational schools

    Source: Company data

    CLs K-12 business model is expected to have a mix of owned, managedand franchisee schools. Amongst the current operational schools, threeare owned while the rest are on franchisee model.

    Exhibit 4: K-12 mode of operation

    Managed

    Owned by developer and managed

    by CL

    Mode of oper ation

    Franchisee

    Owned and manged by

    franchisee

    Owned

    Owned and run by CL

    Source: Company data

    Targeted at mainstream middle class households: CLs schools,with average tuition fees of Rs1,400-2,000 per student p.m., intend totarget middle class households. We believe its K-12 venture will besuccessful given:

    Location Standard

    Hyderabad Preschool to 8th

    Indore 1st to 7th

    Bhiwani LKG to 4th

    Mandi LKG to 2nd

    Raipur LKG to 2nd

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    o Burgeoning middle class spend on education in India:

    According to MGI estimates, the share of urban middle and upperclass households is expected to increase from 13.0% in 2005 to 60%by 2015. These households will also assume a significant proportionof spend on education at 89% by 2015, up from 58% in 2005.

    o Demand for 20,000 urban schools by FY15: With over 14 mnchildren expected to be added to the urban academic system by

    2015, we believe over 20,000 urban schools will be required.

    Exhibit 5: Holist ic learning at CL schools

    Source: Company data

    Exhibit 6: CLs Indus school, Hyderabad

    Source: Company data

    Ananda

    (Pre schoo l- 3rd Std)

    Focus on joy of learning

    Jigyasa

    (Std 3rd-8th Std)Focus on understanding

    Sadhana

    (Std 8th-10th Std )

    Focus on application

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    Expansion into higher education

    CL is working on creating a pan-India footprint in higher education and hasstarted its first business school program with 120 enrolments in Noida (IndusWorld School of Business).

    Exhibit 7: CLs B-school has association w ith distinguished personalities

    Name LocationCommencementof operations

    Degrees offered Associated members

    Indus World Schoolof Business

    GreaterNoida

    June 2008PGPM (Post GraduateProgram in Management)

    Mr. Philip Anderson - INSEAD Alumni Fund Professor of Entrepreneurship

    UGPM (Under GraduateProgram in Management)

    Sridhar Iyengar - Board Member of Infosys, ICICI Bank, Career Launcher, Rediff.com

    Ishwar Dayal - Founding Director, IIM Lucknow; Former Faculty at IIM Ahmedabad, IIMCalcutta

    Prof Mirza Saiyadain - Former Faculty at IIM Ahmedabad

    Prof K K Mehta - Founder Member of Indian Society of Applied Behavioral Scientistsand Indian Society for Individual and Social Development

    Sanjeev Bikhchandani - Founder and CEO of Infoedge

    Vishwadeep Bajaj - Founder and CEO, ValueFirst

    Shantanu Prakash - Founder Educomp Solutions

    Source: Company data

    New businesses to drive future growth: While we expect CL tocontinue to lead the MBA test prep market, expansion into high growthareas such as K-12, vocational training and higher education will put thecompany in a high growth trajectory in the next few years.

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    Please see important disclosure at the end of the report.

    Future potential

    Acquisition led entry into education: Core Projects (Core) entered theeducation domain with the acquisition of US-based ECS Inc, and UK-basedAzzuri and KC Management in 2007. Following the acquisitions, Coresofferings include solutions in the areas of School Management Systems,Assessment Systems, Accountability Systems and IT InfrastructureSystems. Revenue from education currently forms 65% of consolidatedrevenue, with primary exposure to the US and UK.

    Virtual reality led visualisation labs have met with early success:Core has developed a virtual reality based visualisation application incollaboration with NASA, which is used to simulate experiments incolleges. This has met early success with the Indira Gandhi National OpenUniversity (IGNOU), which is expected to spend US$750 mn over the nextfive years. The company expects to set up labs in 100 IGNOU centres by2010, with an average fee of Rs500 per student for a 45 minute lesson.

    Funds administration is an undiscovered market in India: Throughthe ECS and Hamlet acquisitions, Core has gained entry into the fundadministration and assessment segment in the US and UK. It is currentlyimplementing a pilot project with Jharkhand state government for thesame. However, we believe that this is an undiscovered market in India,which lacks the maturity levels necessary for Cores product.

    IETS JV to tackle the PPP opportunity: Core has formed a JV withIL&FS Education and Technology Services (IETS) for a PPP school model.The JV is running a pilot with Jharkhand for 400 schools, but withoutmeaningful revenue contribution.

    Management guides for >100% revenue growth: Cores managementhas guided for revenue of Rs9.5 bn in FY09, driven by Rs3.5 bn revenuefrom India, led by revenue accretion from IGNOU and Jharkhand.

    Exhibit 1: Financial summary (Rs mn)Y/E March FY06 FY07 FY08

    Net sales 867 1,956 4,460

    Sales growth (%) - 125.5 128.0

    EBITDA 125.0 392.0 979.0

    EBITDA (%) 14.4 20.0 22.0

    Adjusted net profit 106 334 845

    EPS (Rs) 2.8 4.8 9.4

    EPS growth (%) - 71.9 96.7

    ROCE (%) 54.2 27.0 18.3

    ROE (%) 53.0 21.4 21.5

    PE (x) 99.7 58.0 29.5

    Price/Book value (x) 64.4 18.2 5.9

    EV/EBITDA (x) 193.1 48.7 15.5

    Source: Company data, JM Financial. Note: Valuations as of 20 August 2008.

    Core Projects

    Bloomberg: CPTL IB

    Not Rated

    Price: Rs277

    20 August 2008

    Sector: Education

    Diviya Nagarajan

    [email protected]

    Tel: (91 22) 6646 0020Subhashini Gurumurthy

    [email protected]

    Tel: (91 22) 6646 0021

    Key Data

    Market cap Rs23 bn/US$523 mn

    Shares in issue (mn) 82.4

    Diluted share (mn) 82.4

    3-mon avg daily val (mn) Rs158.8/US$3.6

    52-week range Rs464/119

    BSE sensex (20/08/08) 14,678

    Nifty (20/08/08) 4,416

    Rs/US$ 43.7

    Shareholding Pattern (%)

    1QFY 09 1Q FY08

    Promoters 47.6 54.7

    FIIs 6.8 2.0

    MFs/FIs/Banks 4.3 2.9

    Others 41.4 40.4

    Price Performance (%)

    1M 3M 12M

    Absolute 57.4 27.4 100.3

    Relative* 49.8 42.2 98.6

    * To the BSE Sensex

    Daily Performance

    -

    5,000

    10,000

    15,000

    20,000

    25,000

    Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08

    0

    100

    200

    300

    400

    500Sensex Core Projects & Technologies

    (As of 20 August 2008)

    Country: India

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    Please see important disclosure at the end of the report.

    Smart Class for the new Millennium

    Educomp is fast becoming the leader in the Indian education sector withofferings straddling multiple segments. Its foray into K-12 schools and fasterpenetration of curriculum based content is set to improve profitability and cashgeneration. We expect Educomp to gain market share in its focus segments,paving way for sustained long term growth.

    K-12 - cash cow in the making: Educomp plans to set up to 150 K-12schools, aimed at a demand of over 20,000 new urban schools by 2015.Schools can be extremely profitable, with ~62% steady state EBITmargins. We believe that Educomp can leverage its expertise in schoolcontent and teacher training to succeed in the K-12 segment. We expectK-12 to contribute 10.5% of revenues and 18.0% of EBITDA in FY10E.

    Content set for increased adoption: Educomp is an early entrant in theschool content space with its product Smart Class. With over 1,000schools in its portfolio, we believe that Educomp has reached critical massfor faster growth ahead. We expect SmartClass to contribute 48.8% ofrevenues and 56.2% of EBITDA in FY10E.

    Leadership in the ICT space: Educomp is the largest player in thegovernment schools with 6,004 schools in FY08. We believe Educomp will

    continue to lead this market with strong wins in FY09E and FY10E. Weexpect contribution of 24.6% in revenues and 13.2% in EBITDA by FY10E.

    Initiate with a Buy: We initiate coverage on Educomp with a Buyrecommendation. Our target price of Rs3,910 implies: (1) 20x FY10E PERfor the core business, and (2) 25x FY12E PER for the K-12 business. Ourtarget price offers an upside potential of 19.1%.

    Initiating Coverage

    Educomp SolutionsBloomberg: EDSL IB

    Buy

    Pr ice: Rs3,283 Target Price (Aug 09): Rs3,910

    Exhibit 1: Financial summary (Rs mn)

    Y/E March FY07 FY08 FY09E FY10E

    Net sales 1,101 2,861 5,821 10,788

    Sales growth (%) 98.3 159.9 103.5 85.3

    EBITDA 506 1,266 2,957 5,623

    EBITDA (%) 46.0 44.2 50.8 52.1Adjusted net profit 287 706 1,412 2,841

    EPS (Rs) 17.3 35.4 75.2 151.3

    EPS growth (%) 54.6 104.4 112.3 101.2

    ROCE (%) 22.7 19.4 23.2 29.8

    ROE (%) 28.1 35.0 40.0 51.8

    PE (x) 189.5 92.7 43.7 21.7

    Price/Book value (x) 45.7 19.3 13.5 8.3

    EV/EBITDA (x) 103.9 44.6 20.5 11.4

    Source: Company data, JM Financial. Note: Valuations as of 20 August 2008

    20 August 2008

    Sector: Education

    Diviya Nagarajan

    [email protected]

    Tel: (91 22) 6646 0020Subhashini Gurumurthy

    [email protected]

    Tel: (91 22) 6646 0021

    Key Data

    Market cap Rs57 bn/US$1,295 mn

    Shares in issue (mn) 17.2

    Diluted share (mn) 18.8

    3-mon avg daily val (mn) Rs652.2/US$14.9

    52-week range Rs5,650/2,225

    BSE sensex (20/08/08) 14,678

    Nifty (20/08/08) 4,416

    Rs/US$ 43.7

    Shareholding Pattern (%)

    1QFY 09 1Q FY08

    Promoters 55.0 60.1

    FIIs 33.0 24.8

    MFs/FIs/Banks 2.8 1.1

    Others 9.2 14.0

    Price Performance (%)

    1M 3M 12M

    Absolute 15.1 (18.6) 36.3

    Relative* 7.5 (3.8) 34.6

    * To the BSE SensexDaily Performance

    -

    5,000

    10,000

    15,000

    20,000

    25,000

    Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08

    1,000

    3,000

    5,000

    7,000Sensex Educomp

    (As of 20 August 2008)

    Country: India

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    I . K-12 - cash cow in the making

    Educomp has ventured into the business of setting up state-ofthe-art brick

    and mortar schools offering classes to children from kindergarten to standard

    12 (K-12 schools). The company currently has eight operational schools and

    intends to ramp it up to 150 schools over the next three to four years. Our

    analysis indicates that over 20,000 additional urban schools would be requiredby 2015, which offers potential for emerging players such as Educomp to

    establish branded school chains across India.

    We believe that running schools can be extremely profitable, with a well

    managed school making ~62% EBIT margins on a steady state basis. Further,

    we believe that Educomp can successfully leverage its expertise in the school

    content and teacher training businesses to emerge successful in the newly

    launched K-12 segment as well. We expect the K-12 segment to contribute

    10.5% of revenues and 18.0% of EBITDA in FY10E.

    Exhibit 2: K-12 business A snapshotEstimated built up

    schools (Nos)

    Estimated operational

    schools (Nos)

    Average fees

    per month (Rs)

    Real estate for schools Mode of operation

    FY09E FY10E FY09E FY10ETotal finalized

    sites (Nos)Tie-ups for realestate

    Royalty basedmodel

    Standalonebranding

    Acquisition

    24 50 8 24 3,000 70 Ansals, DLF

    Co-branding withtop schools suchas PSBB , DonBosco andRaffles

    The Millenniumschools

    Acquisitionof existingoperationalschools

    Source: Company data, JM Financial

    Exhibit 3: Current operational schools

    School Location

    PSBB Millennium Chennai

    PSBB Learning Leadership Academy Hulimavu, Bangalore

    PSBB Learning Leadership Academy Lakshmipura Village, Bangalore

    Millennium school Noida

    Millennium school Mohali

    Chiranjeev Bharati School Palam Vihar,Gurgoan

    Chiranjeev Bharati School Sushant Lok, Gurgoan

    Not announced (Residential school) Mussoorie

    Source: Company data

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    I .1. Why is Educomp w ell-placed in K-12?

    I.1.1. Demand for 20,000 urban schoo ls by 2015

    Huge demand-supply gap: According to NCERT (2001), there are78,290 schools in urban areas with an average enrolment of 660 students

    per school. With over 14 mn children expected to be added to theacademic system by 2015, this translates into a huge demand of over20,000 schools. Educomp intends to set up 150 schools over the next fouryears to cash in on the huge demand-supply gap.

    Exhibit 4: 20,000 urban schools need to be added by 2015

    Demand calcu lation 2001 2015 2025

    School going urban children (mn) 59.8 73.9 82.7

    Urban schools (Nos) 78,290 98,433 111,351

    Additional schools required (Nos) NA 20,143 12,918Source: NCERT, JM Financial

    I.1.2. Rising affluence to spur education spending

    We believe that expansion in middle/upper class population, which havegreater aspirations through education, coupled with increasing spending willfuel growth in private education.

    The middle/upper class population have greater aspirations through education.We believe expansion in this class of population coupled with increasingspending will fuel growth in private education.

    Boom in the middle/ upper class will drive spending: According toMcKinsey Global Institute (MGI) estimates, the Indian middle and upperclasses will touch 614 mn people, representing 43% of Indias populationby 2025. Further, share of urban middle and upper class households isexpected to increase from 13.0% in 2005 to 60% by 2015, moving up to awhopping 83% by 2025. These households will also assume a significantproportion of spend on education at 89% by 2015, up from 58% in 2005.

    Private spending has tilted more in favour of education: Currently,Indian households spend over 56% of disposable income on food andbeverages. Expenditure on education at

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    Exhibit 5: Private spending on education has grown at 16.4% CAGR

    0%

    20%

    40%

    60%

    80%

    100%

    1980 1983 1986 1989 1992 1995 1998 2001 2004 2007

    Food, beverages & tobacco Clothing & footwear Rent, fuel & power

    Furniture,appliances Medical services Transport & comm.

    Recreation & other Education Misc

    Source: CMIE

    Per child spending is set to increase sharply: According to thegovernments data, per child expenditure on education was Rs609 permonth in 2001. This is expected to be Rs1,547 per month by 2015,increasing sharply to Rs4,606 by 2025. Over 2001 levels of Rs609, thismarks a rise of 6.9% CAGR by 2015, after which it is expected to growfaster at 11.5% CAGR till 2025.

    We believe that significant market exists for schools such as Educomp thatcharge up to Rs3,000 per month as fees. This belief is strengthened by thehigh average spend by upper and middle classes, who spent an average ofRs4,066 in 2001.

    Our spending survey (refer page 53) indicates that parents at JM Financialspend an average of over Rs5,000 per month (excluding textbooks,uniforms, lab fees etc.) on education, with the percentage of children

    paying higher fees increasing over the last few years. This leads us tobelieve that there is opportunity for a player like Educomp to offer highquality education at a slight premium.

    Exhibit 6: Upper/ middle classes expected to spend more per child

    609

    1,547

    4,6064,066

    3,306

    6,157

    2001 2015 2025

    Per child spend p.m. (Rs) Per child spend p.m. (Rs) -Upper/Middle classes

    Dip is due to bulge in

    lower middle class

    Source: CMIE, MGI, JM Financial

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    I.1.3. India lacks significant pan-Indian non-missionary chains

    School chains in India are still mission-led: Currently, India does nothave many non-missionary private school chains with a pan-Indiapresence, the Delhi Public School (DPS) being a notable exception. Webelieve that this scenario offers opportunity for a player like Educomp toestablish itself as a high quality school chain in India.

    Exhibit 7: Current schools chains in I ndia

    Vidya Bharti (RSS) 14,055

    Dayanand Anglo-Vedic Schools (D.A.V ) 667*

    Nasik District Maratha Vidya Prasarak Samaj (NDMPS) 186

    Bharti Vidya Bhavan 86

    Viishwa Hindu Parishad (VHP) 821

    Chinamaya Vidyalaya 76

    Delhi Public School (DPS) 110

    Source: Industry data, Trust statistics, *includes schools and colleges

    I.1.4. Educomps 3-tier system suits regulatory requirements

    Indian schools need to be governed by a trust: Most Indian Statesdo not allow K-12 schools to operate on a for profit basis. Historically,schools have been managed by charitable trusts/societies, which are non-profit entities. Central Board of Secondary Education (CBSE) bye-lawsstate that in case of private unaided schools there should be a properlyconstituted Registered Society/Trust. Hence, each individual school has tobe governed by an independent trust. However, profits from the trust canbe taken out for paying the suppliers of various goods and services to theschool - lease rentals, school management fees, content fees, etc.

    Educomp conforms to the regulatory guidelines: All of Educompsschools will be governed by an Independent Trust/Society. Educomp

    Infrastructure Pvt Ltd (69.4% stake) will hold all the real estate and leaseit out to the trust for a period of 30 years. Educomp School ManagementLtd (68.0% stake) will provide intellectual property (IP) content, otherschool management services and in turn get licensing and service fees.Educomp will provide the content and content-related services to EducompSchool Management Ltd (Edu Manage) for a 10% revenue share.

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    Exhibit 8: Educomps school structure conforms to regulatory guidelines

    Trust

    Owns & runs the school

    Edu Manage(68% stake)

    Provides IP/content

    Edu I nfr a (69.4% stake)Owns the real estate and

    leases out to school

    i) 14.5% of development costs

    ii) 4.5% of school revenue

    iii) one-time fee of Rs5 mn

    Educomp

    School

    69.4% 68.0%

    Tution fees Admission fees

    Salaries (13% of revenues) Other operating costs (13% of revenues)

    Balance 74% operating surplus

    Average fees of

    Rs850 per student

    per month

    Source: Company data, JM Financial

    I.1.5. Comprehensive model to ensure quick scale up

    We like Educomps comprehensive strategy, which encompasses all thealternatives required to scale up its K-12 initiative. Apart from setting its ownbranded school chains under the Millennium brand, it has a three-prongedstrategy to ensure a faster scale up.

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    Exhibit 9: Three pronged strategy for faster scale up in K-12

    Educomp's K-12

    model

    Tie-ups with real estate

    players - Ansals, DLF

    Acquisition of existing schools

    - Ansals Chiranjeev Bharti,

    Mussorie

    Tie-ups with established

    schools - PSBB, Don

    Bosco, Raffles

    Source: Company data, JM Financial

    Co-branding with established schools to ensure initial ramp ups:Educomp has forged tie-ups with established brands in the K-12 segmentsuch as Padma Seshadri Bal Bhavan (PSBB), Don Bosco and RafflesInternational to set up co-branded schools. Such schools will beestablished and managed by Educomp and run in line with the culturefollowed by the respective schools. The company currently has two co-branded schools under the PSBB Millennium brand in Chennai (see PSBBMillennium School, Chennai our impressions on page 40) and Bangalore.We believe that the co-branding strategy would benefit both Educomp andthe licensing school due to the following reasons:

    o Strong brand equity enjoyed by the leading schools will ensurefaster capacity utilisation.

    o Schools would receive royalties from Educomp for lending theirbrand.

    Exhibit 10: Existing co-branded schools

    PSBB Millenium school

    Chennai

    Standard: Pre KG to 9th Std

    Number of students: 1,950Year of establishment: June 2005

    PSBB Learning Leadership Academy

    Bangalore

    Standard: Pre KG to 5th Std

    Number of students: 1,026 (FY08)Year of establishment: June 2006

    Source: Company data, JM Financial

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    Acquisition/ management of existing schools: Educomp also plans toacquire existing schools and refurbish them. This will save the initial set uptime required to build a school (~9-10 months) and give it a captiveaudience as well. Educomp recently acquired a well-established residentialschool in Mussoorie, in addition to two schools from Ansals. We believethat the acquisition route would prove to be a more expensive and lesslucrative avenue for investment for Educomp. Alternately, Educomp also

    plans to manage existing schools wherein it would not own the schoolinfrastructure, which would eliminate high start-up costs.

    I.1.6. Well-placed to address teacher requirements

    While there are concerns over the lack of good quality teachers in the system,we believe that Educomp is well placed to deal with these issues given its in-house training facilities and innovative HR strategies.

    Large in-house teacher training institute: Educomp has the largestteacher training institute in India and has trained over 1 mn teachers tilldate. Educomp derived 9.0% of revenues from Professional Development(teacher training) in FY08. We believe that such a captive talent pool

    places the company in a better position to recruit teachers for its schools

    Exhibit 11: Educomp has trained over 1 mn teachers till date

    280,000

    440,000

    655,000

    960,570

    1,135,295

    FY05 FY06 FY07 FY08 1Q FY09

    Source: Company data, JM Financial

    Innovative HR strategy: Educomp plans to recruit star teachers frompopular local schools and offer them a better career graph by placing themin higher positions (Principal, Vice Principal, Head of Department, etc)within its schools. These star teachers would then drive teacherrecruitment and quality within individual schools, thereby ensuring highquality teaching.

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    Exhibit 12: Innovative HR practices to offer better career path

    Source: JM Financial

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    I .2. Schools can be highly pro fitable

    I.2. 1. Schools are high margin businesses

    We believe that running schools can be extremely profitable, with a wellmanaged school making ~62% EBIT margins on a steady state basis. An

    abridged version of the school P&L has been presented in exhibit 13 below. Wehave built in lower utilization (both ramp up and peak) as well as lower feestructure in our model versus management estimates.

    Exhibit 13: Financials Standalone school

    Trust (Rs mn)

    Year 1 2 3 4 5 6 7 8 9 10 11 12

    StandardPre KG-

    6thPre KG-

    8thPre KG-

    10thPre KG-

    12thPre KG-

    12thPre KG-

    12thPre KG-

    12thPre KG-

    12thPre KG-

    12thPre KG-

    12thPre KG-

    12thPre KG-

    12th

    Students(Nos) 392 792 1,144 1,560 1,768 1,768 1,768 1,768 1,768 1,768 1,768 1,768

    Utilization (%) 35.0% 55.0% 65.0% 75.0% 85.0% 85.0% 85.0% 85.0% 85.0% 85.0% 85.0% 85.0%

    Tuition fees p.m (Rs) 2,750 2,888 3,032 3,183 3,343 3,510 3,685 3,870 4,063 4,266 4,479 4,703

    Admission fees p.a (Rs) 30,000 31,500 33,075 34,729 36,465 38,288 40,203 42,213 44,324 46,540 48,867 51,310

    Revenue from tuition fees-recurring 12.9 27.4 41.6 59.6 70.9 74.5 78.2 82.1 86.2 90.5 95.0 99.8

    Revenue from admissionfees-one time 11.8 12.6 11.6 14.4 7.6 6.8 7.1 7.5 7.8 8.2 8.6 9.1

    Total revenues from tuitionand admission fees 24.7 40.0 53.3 74.0 78.5 81.2 85.3 89.6 94.0 98.7 103.7 108.9

    Ancillary revenue 3.6 7.4 10.8 15.0 17.2 17.4 17.7 18.0 18.2 18.5 18.8 19.1

    Total reven ue 28.3 47.4 64.1 89.0 95.7 98.7 103.0 107.5 112.3 117.3 122.5 128.0

    Teacher salaries 2.3 4.7 7.1 10.5 10.9 11.4 11.8 12.3 12.8 13.3 13.9 14.4

    % of revenue 8.0% 10.0% 11.1% 11.8% 11.4% 11.5% 11.5% 11.5% 11.4% 11.4% 11.3% 11.3%Support staff salaries 0.3 0.7 1.0 1.4 1.5 1.5 1.6 1.6 1.6 1.7 1.7 1.8

    % of revenue 1.1% 1.4% 1.5% 1.6% 1.5% 1.5% 1.5% 1.5% 1.5% 1.4% 1.4% 1.4%

    Electricity charges 0.8 1.1 1.4 1.7 1.8 1.9 2.0 2.0 2.2 2.3 2.4 2.5

    % of revenue 2.8% 2.2% 2.1% 1.9% 1.8% 1.9% 1.9% 1.9% 1.9% 1.9% 1.9% 1.9%

    Ancillary costs 2.5 5.2 7.6 10.5 12.0 12.2 12.4 12.6 12.8 13.0 13.2 13.4

    % of revenue 8.9% 10.9% 11.8% 11.8% 12.6% 12.4% 12.0% 11.7% 11.4% 11.1% 10.8% 10.5%

    Other overheads 1.4 1.9 1.9 2.7 2.9 3.0 3.1 3.2 2.2 2.3 2.4 2.6

    % of revenue 5.0% 4.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 2.0% 2.0% 2.0% 2.0%

    Total oper atin g costs 7.3 13.5 19.0 26.8 29.1 29.9 30.8 31.8 31.6 32.6 33.6 34.6

    % of revenue 25.8% 28.5% 29.6% 30.1% 30.4% 30.3% 29.9% 29.5% 28.2% 27.8% 27.4% 27.1%

    EBITDA 21.0 33.9 45.1 62.2 66.6 68.8 72.2 75.8 80.7 84.7 88.9 93.3

    % of revenue 74.2% 71.5% 70.4% 69.9% 69.6% 69.7% 70.1% 70.5% 71.8% 72.2% 72.6% 72.9%

    Depreciation 5.3 6.9 7.1 7.1 7.1 7.3 7.3 7.3 7.6 7.6 7.6 7.8

    EBIT 15.7 27.1 38.0 55.1 59.5 61.4 64.9 68.4 73.1 77.1 81.3 85.6

    % of revenue 55.6% 57.0% 59.4% 62.0% 62.2% 62.3% 63.0% 63.6% 65.1% 65.8% 66.4% 66.8%

    IRR (%) 27.0%

    Source: JM Financial

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    Conservatism built into our estimates: We have been conservativeabout our school P&L estimates to allow for the execution risks inherent inthis business. Some of the main assumptions, which have gone into ourschool P&L are:

    o Full capacity: 1,770 students versus the managements estimate of2,300.

    o Capacity utilisation: 35% in Year 1, 55% in Year 2, 65% in Year 3,75% in Year 4 and 85% from Year 5 onwards. The managementestimates 100% capacity utilisation in Year 3.

    o Number of grades: Pre KG to 6th grade in Year 1, Pre KG to 8thgrade in Year 2, Pre KG to 10th grade in Year 3, Pre KG to 12th gradefrom Year 4 onwards. The management estimates it would be able tooffer 12th grade in Year 3.

    o School fees: Rs2,750 in Year 1 with 5.0% YoY inflation for successiveyears versus current range of Rs2,500 4,500.

    o Admission fees: Rs30,000 in Year 1 with 5.0% YoY inflation forsuccessive years. PSBB Millennium in Bangalore charges Rs40,000 atpresent.

    o Number of schools: We expect 150 schools to come up over a periodof six years versus the managements current expectations of three four years.

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    I .3. Cost control i s key to profitability

    We believe that cost control would be extremely crucial for profitability in the

    K-12 business. Our analysis indicates that while land costs can be kept under

    check through a mix of reserved zones and revenue share agreements with

    land owners, construction costs will be tougher to control. Constructed area

    would be a critical element if Educomp wants to keep costs under control.

    I .3.1. Land costs can be kept in check

    Reserved zones to help keep land costs in check: Educomp plans toacquire land in zones reserved for schools, which would help keep landcosts reasonable. Such land pockets would be available for schooldevelopment at lower rates than for commercial development.

    Exhibit 14: Reserved zones to keep land cost reasonable

    Particulars Rs mn

    Average cost of land per acre 29.0

    Average number of acres per school 1.7

    Average land cost per school 50Source: Company data, JM Financial, for details refer to Annexure on page 51

    Exhibit 15: Land cost Sensitivity analysi s

    Acres per school

    Cost per acre (Rs mn) 1.25 1.70 3.00

    15 19 26 45

    29 36 50 87

    45 56 78 135Source: Industry data, JM Financial

    JV with real estate players in expensive areas: Educomp has forgedtie-ups with leading real estate players such as Ansals, wherein the real

    estate developer would own the land and provide it on a 60 year lease toEducomp. In areas where land costs are higher than current plans,Educomp would adopt a JV strategy wherein Educomp would construct thecampus on land owned by the real estate developer in exchange for a fixedrevenue share. Such tie-ups work would help reduce the upfrontinvestment required for setting up these schools.

    I.3.2. Construction costs w ill depend on area per student

    CBSE norms stipulate ~25 square feet per student: The affiliationbye-laws of the Central Board of Secondary Education (CBSE), to whichEducomp plans to affiliate its schools (except Raffles, which will beaffiliated to the International Board), stipulates a minimum of 25 square

    feet per student per school. We have factored 50 square feet per studentto allow for larger classrooms, auditoriums and assembly halls.

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    I .4. Edu Infra and Edu Manage the fine print

    Educomp Infrastructure Management (Edu Infra) and Educomp SchoolManagement (Edu Manage) are the primary revenue sources for Educompfrom the K-12 schools business. We expect Edu Infra and Edu Manage tocontribute Rs1.14 bn in revenue and Rs84 mn in profit in FY10E.

    Exhibit 18: Edu Infra/ Edu Manage - A snapshot

    Entity Educomp Promoter Business Profile Revenue Streams Net margin

    Educomp InfrastructureManagement - Edu Infra

    69.4% 30.6%Owns assets and leases out toschools.

    i) 14.5% of development costs, ii) 4.5% of schoolrevenue, iii) one-time fee of Rs5 mn

    ~17%

    Educomp SchoolManagement -Edu Manage

    68.0% 32.0%Provides educational content andIntellectual Property

    Balance after paying out teacher salaries, Edu Infrafees and 1% to trust

    ~62%

    Source: Company data, JM Financial

    Exhibit 19: Edu Infra/ Edu Manage Financial Snapshot

    FY09E FY10E FY11E

    Built up schools (Nos) 24 50 80

    Operational schools (Nos) 8 24 50

    Year 0 (Nos) 16 26 30

    Year 1 (Nos) 3 16 26

    Year 2 (Nos) 1 3 16

    Year 3 (Nos) 3 1 3

    Year 4 (Nos) 1 3 1

    Year 5 (Nos) 1 3

    Year 6 (Nos) 1

    Total stud ents (Nos) 6,960 16,240 34,928

    Edu Infra

    Revenue (Rs mn) (A) 391 910 1,640

    PAT (Rs mn) (11) 7 53

    PAT margin (%) -2.7% 0.7% 3.2%

    Edu Manage

    Revenue (Rs mn) (B) 94 207 398

    PAT (Rs mn) 53 117 227

    PAT margin (%) 56.6% 56.3% 57.0%

    Edu Manage royalty to Educomp @10% (Rs mn) (C) 9 21 40

    Total revenue to Educomp (Rs mn) (A+B+C) 494 1,138 2,077

    PAT (Rs mn) 43 123 279

    Minority Interest (Rs mn) 14 39 89

    PAT contributio n to Educomp (Rs mn) 29 84 191

    Source: Company data, JM Financial

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    I.4.1. Edu Infra w ill have steady revenue

    Three revenue streams: Edu Infra, which will own and lease assets toeach school, will receive three streams of revenue as detailed below:

    o One-time fee of Rs5 mn: Edu Infra will charge a one-time fee of Rs5mn from each school as advance payment.

    o Rental revenue of 14.5% of cost plus escalation: Edu Infra willcharge 14.5% of development cost as fee in Year 1 of operations ofthe school. Management expects to set an escalation fee of 15% perannum over the first year fee. We have factored an escalation of 5%per annum.

    o Revenue share of 4.5%: In addition to the lease rental, Edu Infrawill receive a revenue share of 4.5% of the schools revenue everyyear.

    The yearly escalation in lease rental, combined with the 4.5% revenue share

    will ensure that Edu Infra breaks even in the second year of operations, with

    profitability increasing as school revenues pick up, averaging 17% net margins

    in steady state.

    1.4.2. Edu Manage w ill ramp up in proportion to school revenue

    Exhibit 20: Edu Infra/ Edu Manage revenue streams

    Trust

    Owns & runs the School

    Remainder to Edu

    Manage

    (33% of revenue)

    Lease rental & revenue

    share to Edu Infra

    (41% of revenue)

    School

    Tution fees Admission fees

    Salaries (13% of revenues) Other operating costs (13% of revenues)

    Balance 74% operating surplus

    School management services

    MilleniumLearning system

    Multimedia content

    Recruitment of teachers/ staff

    Textbooks

    Examinations Source: Company data, JM Financial

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    Edu Manage revenue to be directly proportional to school revenue:Edu Manage will be paid the remainder after paying out salaries and othercosts as well as Edu Infra revenue. Unlike Edu Infra, which will startreceiving steady revenue from Year 1 onwards, Edu Manage revenue willscale up in proportion to school revenue (refer exhibit below).

    Exhibit 21: Edu Manage and Edu I nfra revenue

    0

    3,000

    6,000

    9,000

    12,000

    FY09E FY10E FY11E FY12E FY13E FY14E FY15E

    Schools (Rs mn) EduInfra (Rs mn) EduManage (Rs mn)

    Source: JM Financial

    Edu Manage w ill be highly profitable from the first year: The primarycost to Edu Manage would be the 10% royalty paid to Educomp for theeducational content/ Intellectual property. We expect high margins in EduManage from the first year of operations, averaging 62% net margins insteady state.

    1.4.3. Holding in Edu I nfra to increase

    Exhibit 22: Edu Infra/ Edu Manage Financial snapshot

    (Rs mn) Issued share capital Reserves and Surplus Loans

    FY07 FY08 FY07 FY08 FY07 FY08

    Edu Infra 0.4 0.3 251.8 508.0 0.0 92.9

    Edu Manage 0.5 0.5 12.5 74.2 0.0 0.0Source: Company data

    Holding in Edu I nfra likely to increase over the near term: Edu Infrawas incorporated by Educomp promoters with seed capital of Rs1.8 mn inFY07. In the same year, Educomp invested Rs500 mn for 69.4% stake inEdu Infra. Currently, Educomp has infused an additional Rs500 mn equityinto Edu Infra. This is expected to increase the stake holding by Educomp

    in Edu Infra from current levels of 69.4%. We expect Educomps stake toincrease to 76%, assuming valuation of US$180 mn for Edu Infra.

    Stake in high margin Edu Manage likely to remain at 68%: EduManage was incorporated by Educomp promoters with seed capital of Rs0.2 mn in FY07. Educomp invested Rs50 mn for 68% stake in Edu Managein FY07. We expect stake in high margin, asset light Edu Manage to remainat current levels.

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    I .5. US$5.4 mn per school valuation for Educomp

    School value at US$12 mn, US$5.4 mn value to accrue to Educomp:Based on our estimates for the K-12 business, we have arrived at a DCFbased valuation of US$5.4 mn per school for Educomp versus US$12 mnfor the school. This is due to Educomps 69.4% stake in Edu Infra and68% stake in Edu Manage, even though Educomp has full exposure to the

    underlying risks in the business.

    Exhibit 23: Fair value per school of US$5.4 mn for Educomp

    Valuation per school Worst case Base case Best case

    Investment per school (US$ mn) @ US$/INR 40 3.1 4.0 5.8

    Fair value per school (US$ mn) @ US$/INR 40 2.3 12.0 29.4

    Fair value per school for Educomp (US$ mn) * 1.0 5.4 13.2

    K-12 Valuation for Educo mp @ 150 scho ols (US$ mn) 155 810 1,976Source: JM Financial, *68% share assuming full tax paid by Educomp.

    Exhibit 24: K-12 assumptions

    AssumptionsWorst case Base case Best case

    Students at full capacity (Nos) 1,140 1,770 2,300

    School fees p.m (Rs) 2,000 2,750 3,500

    One time admission fees (Rs) 20,000 30,000 40,000

    Ancillary fees p.a (Rs) 5,000 5,000 5,000

    Capex (Rs mn) 125 161 230

    Source: Company data, JM Financial

    Exhibit 25: DCF Assumptions

    Risk free rate of return (Rf) (%) 9.0

    Beta (x) 1.2

    Expected market rate of return (Rm) (%) 14.0

    Cost of equity (Ke) (%) 15.0

    Proportion of equity (x) 0.3

    Cost of debt (%) 13.0

    Proportion of debt (%) 0.7

    WACC (%) 10.5

    Terminal growth rate (%) 1.0

    Source: JM Financial

    Exhibit 26: Our estimate factors in a failure rate of 30%Number of

    schools% oftotal

    Value per school(US$ mn)

    Investment perschool (US$ mn)

    Successful 25 17% 13.2 5.8

    Moderately successful 80 53% 5.4 4.0

    Failure 45 30% 1.0 3.1

    Average value per sch ool (US$ mn) 5.4Source: JM Financial

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    I.6. Strong profit growth sustainable post FY10

    We expect K-12 to generate Rs29 mn and Rs84 mn profits in FY09E andFY10E, respectively. Going forward, we expect an 84.1% CAGR in net profitfrom K-12 over FY10-15E as built up schools become operational over theperiod.

    Exhibit 27: All schools to be operational by FY14E

    (Nos) FY08 FY09E FY10E FY11E FY12E FY13E FY14E FY15E

    Built up schools 8 24 50 80 120 150 150 150

    Operational schools 3 8 24 50 80 120 150 150Source: Company data, JM Financial

    Exhibit 28: K-12 profit CAGR of 136% over FY09-12E

    (Rs mn) FY09E FY10E FY11E FY12E CAGR FY09E-FY12E (%)

    Revenue 494 1,138 2,077 3,451 91.1

    PAT (after MI) 29 84 191 383 136.3

    PAT margin (%) 5.9 7.4 9.2 11.1Source: JM Financial

    I.6.1. Established schools w ill become cash cows

    According to our calculations, schools would become free cash flowpositive from Year 2 of its operations. Going into Year 3 and beyond, whenincremental capex is lower, the school starts generating significant freecash flows. We expect K-12 to start generating substantial FCF from FY14Eonwards as majority of the schools traverse into steady state operations.Thus, existing K-12 schools will become cash cows to fund new schools.

    Exhibit 29: FCF for single green field school

    (Rs mn) Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12

    Cash surplus from operations 0.0 21.0 33.9 45.1 62.2 66.6 68.8 72.2 75.8 80.7 84.7 88.9 93.3

    Change in current liabilities 2.6 2.9 2.8 3.6 2.3 0.7 0.7 0.8 0.8 0.9 0.9 1.0 0.0

    Cash flow from operating activities 2.6 23.9 36.7 48.7 64.5 67.3 69.5 73.0 76.6 81.5 85.6 89.8 93.3

    Capex -109.8 -25.6 -25.6 -0.7 0.0 0.0 -0.7 0.0 0.0 -0.7 0.0 0.0 -0.7

    Free Cash Flow -107.2 -1.6 11.2 48.0 64.5 67.3 68.8 73.0 76.6 80.8 85.6 89.8 92.6Source: JM Financial. Note: Assuming school does not pay any taxes

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    I.7. Funds in place for K-12 expansion

    Rs7.25 bn of debt funds tied up: Educomp has arranged for debt to theextent of Rs7.25 bn, supported by Rs2.5 bn equity infusion to fund the K-12 business expansion. Of this, Rs1 bn has already been raised on EduInfras books in the form of Non Convertible Debentures (NCDs). Anadditional Rs6.25 bn will be raised over the next two years.

    Equity infusion from Educomp and external investors: Educomp hasinfused Rs500 mn equity into EduInfra and is seeking an external entity toinfuse another US$50 mn. However, the company believes that it canarrange for the funds on its own in the event that it is unable to find anexternal investor.

    Current funds enough to set up 61 schools: The available funds aresufficient for building 61 schools till FY10, slightly lower than companyintended 68. This is due to our assumption of higher capex (Rs161 mnversus management estimate of Rs150 mn). However, we have assumedonly 42 additional schools by FY10E.

    Exhibit 30: Edu Infra funds tie-up enough to fund 61 schools

    Non convertible debenture @ 12.5% (Rs mn) 1,000

    Line of credit available @13% from a nationalised bank (Rs mn) 6,250

    Debt (Rs mn) 7,250

    Current equity infusion from Educomp (Rs mn) 500

    Further equity infusion assumed from external entity (Rs mn) 2,000

    Total Equity infusion (Rs mn) 2,500

    Total fund s available for K-12 (Rs mn) 9,750

    Average capex per school (Rs mn) 161

    Schoo ls that can be buil t - FY10E (Nos) 61

    JM Financial assumption of new schools - FY10E (Nos) 42Source: Company data, JM Financial

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    PSBB Millennium School our impressions

    We visited PSBB Millennium School in Chennai to understand the K-12 business better. Our interactions suggest that the co-brandingstrategy with PSBB has worked very well for Educomp with theschool running at full capacity. Further, modern learning aids such

    as Smart Class and laptops are actively used in the school to aidstudent learning outcomes.

    PSBB Millennium, Chennai, was started in June 2005. The school currentlyhas 1,950 enrolments and has classes from junior KG to the 9th grade. Theschool is currently on rented premises and is at present operating at fullcapacity. It has not expanded beyond the 9th grade due to space constraint(the school opened the 5th section per class from K-9 because of heavydemand). If the school operates all grades from K-12, it should have~2,500 students at full capacity.

    Exhibit 31: In full capacity - PSBB Millennium School, Chennai

    Source: JM Financial

    PSBB co-branding working in favour of Educomp: Due to thestrong brand equity for PSBB schools in Tamil Nadu, the school saw anintake of around 900 students in the first year of its operations asagainst initial expectations of 600 students. Due to the paucity ofspace, the management is planning another campus at DLF OMRproperty, which is expected to be operational in the next academic year(2009-2010). The new campus will have a higher capacity of ~2,500

    students.

    Good review for Smart Class from both teachers and students:Majority of the classes in PSBB Millennium are wired with Smart Class.Our interaction with the teachers and students suggest that they seeclear benefits from the usage of Smart Class. The animation led real lifeapplications of theory in Smart Class seems very valuable as it explainsdifficult concepts clearly.

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    Exhibit 32: Smart Class in action

    Source: JM Financial

    Explorative learning with the aid of laptops: PSBB Millenniumlaunched O3 or One-on-One CPMC (Classmate Personal Computer) to

    aid the students to learn their lessons and do assignments andprojects. This is also in conjunction with PSBBs explorative learningmethodology, which encourages students to explore subjects on theinternet. All students and teachers were given laptops in February2008 to get used to the idea of using laptops in day-to-day classroomsessions before implementing it in regular sessions beginning from theacademic year 2008-2009.

    Exhibit 33: Childs play - children using Laptops

    Source: JM Financial

    PSBB culture retained in the school: PSBB Millennium teachershave been trained on running the school in the PSBB way on the PSBBcampus. PSBB teachers have also taught at PSBB Millennium for oneday per week for the first two years, which we believe is indicative ofthe close relationship and brand association with PSBB.

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    I I . Content is set for increased adoptionEducomp is an early entrant in the school content (multimedia for schools)space with its successful product Smart Class. Educomps private schoolsportfolio has grown more than 10x over FY06-08, which clearly demonstratesits increasing adoption in schools. Smart Class contributed to 44.3% of FY08consolidated revenue, having grown at a CAGR of 151% over FY06-08.

    Current penetration levels of less than 7% offer scope for growth ahead.

    Strong growth expected despite new competition: Despite newentrants such as NIIT (eGuru) entering this segment, we expect strongsustainable growth in the medium term due to: (1) a high potentialmarket with low penetration, (2) Educomps early mover advantage and(3) an interesting product with fully mapped content.

    Exhibit 34: Scope for further penetration fo r Smart Class

    FY08 FY15E

    Existing urban schools (Nos) 87,786 98,433

    Target urban private schools (Nos) 15,000 29,530

    Target urban private schools (%) 17.1% 30.0%

    Classes per school (Nos) 25 25

    Students per class (Nos) 45 45

    Fees per student per month (Rs) 150 150

    Smart Class market size (US$ bn @ US$/INR of 40) 0.8 1.5

    CAGR over FY08-15E (%) 10.2

    Educomp's private school portfolio (Nos) as on 1Q FY09 1,036

    Current target market penetration 6.9%Source: Industry data, JM Financial

    Aggressive sales focus to drive growth: While newer players will haveto work towards creating a market for their product, Educomp, with analready proven product and virtually no established competition, can focuson scaling up its market share with an aggressive sales strategy. The

    company has nearly doubled its Smart Class sales force from 60 in FY07 to~150 people in FY08. Plans are on to increase it to ~170 by FY09E.

    Exhibit 35: Smart class is well -established

    Parameter Educo mp NIIT Everonn

    Content Fully mapped Maths, Science 6-12 Std

    Interactivity Rating sale (1-5) 4 5 3

    Model usedHardware +Content

    PrimarilyContent

    VSAT + Hardware +Content

    Syllabus covered CBSE/ICSE NA CBSE/ICSE

    Current geographical presence pan-India pan-India Restricted to Tamil Nadu

    Avg. pricing per student per month (Rs) 150/75* 60* 160

    Private schools using multimedia product 1,036 25 88Installed base of private schools with across-selling opportunity NA 1,223 144

    Source: Company data, JM Financial. Note:*Only content

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    Smart Class revenue contribution expected to increase: We expectSmart Class revenue contribution to increase over FY08-10E from 44.3%to 48.8%. We expect EBITDA margins in Smart Class to rise by 232 bpsdue to higher operating leverage. However, revenue and EBITDAcontribution would be overshadowed by the strong growth from the K-12segment from FY10E.

    Exhibit 36: Smart Class to add to revenue, margin grow th

    42.3% 44.3%49.4% 48.8%

    60.0%

    58.1%57.7%

    58.7%

    0%

    20%

    40%

    60%

    FY07 FY08 FY09E FY10E

    54%

    56%

    58%

    60%

    Revenue contribution EBITDA margins

    Source: Company data, JM Financial

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    I II . Leadership in the ICT space

    Market leader in the I CT space: Educomp displaced NIIT to become thelargest player in the ICT segment in FY08. The companys unwaveringfocus on the government schools segment saw it more than double to6,004 schools in FY08. We believe Educomp will continue to lead thismarket with strong school wins in FY09E and FY10E.

    Exhibit 37: Educomp to remain the market leader in I CT segment

    1,900

    5,914

    9,414

    2,808

    6,004

    12,004

    21,004

    4,5943,164

    3,006

    11,644

    7,844

    FY07 FY08 FY09E FY10E

    Everonn Educomp NIIT

    Source: Company data, JM Financial

    Lowering dependence on ICT: Despite a strong growth in ICT, portfoliodependence on ICT is expected to reduce going forward, given therelatively stronger growth in other businesses. ICT is a relatively lowermargin business with 29.2% EBITDA margin in FY08 as against companyaverage of 44.2%. Though it remains susceptible to the vagaries of doingbusiness with the government, we view this as positive step towards moreprofitable growth.

    Exhibit 38: Reducing EBITDA contribution from ICT

    20% 22% 18% 22%13%

    4%

    44% 50%58%

    57% 56%

    77%

    34% 32%20% 28% 31%

    15%

    FY05 FY06 FY07 FY08 FY09E FY10E

    ICT Smart Class Others

    Source: Company data, JM Financial

    Leasing alliances to reduce capex burden: Educomp has entered intoa leasing agreement with RentWorks, an operating lease company, to fundthe capex needs in the ICT and Smart Class segments (Rs1 bn line ofcredit). This reduces the upfront investment and costs can be spread overthe lease term, which reduces the capex burden for Educomp.

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    IV. New ventures embed option valueEducomp has several interesting ventures that are currently small but havethe potential to become blockbusters in the medium to long-term. While it istoo early to factor in meaningful ram ups, we believe these ventures provide ahigh option value to the stock.

    IV.1. JV w ith Raffles opening doors to China

    Win-win proposition: Educomp has entered into two joint ventures (JVs)with Raffles Education, Singapore (FY07 revenue of US$80.9 mn, currentmarket capitalisation of US$1.93 bn) for pursuing strategic opportunities inIndia and China. While the JV in India would focus on tapping thevocational education space, the China JV would focus on introducingEducomps entire suite of offerings in the Chinese education market.

    Exhibit 39: Chinas education market

    Institutions (Nos) Students (mn)

    Pre-school 130,495 22.6

    Special schools 1,605 0.4

    Primary schools 341,639 107.1

    Secondary schools 76,703 84.5

    Vocational secondary schools 6,100 6.8

    Institutes for higher education 1,867 17.4

    Source: National Bureau of Statistics of China

    Raffles is strong in APAC, but has minimal presence in India: RafflesEducation is the largest player in the private education space with 28colleges (FY07). These operate under four education brand names inAPAC, namely, Raffles University, Hartford Corporation, China Educationand Zhongfa Education. Currently, around 63% of Raffles revenue comesfrom China, but its presence in India is currently restricted to only onecentre in Mumbai. Educomp plans to set up five new Raffles institutesacross India by the end of FY09.

    Exhibit 40: Raffles presence in I ndia

    Institu te Revenue in FY07 Course

    Raffles Design International, Mumbai US$0.65 mn 3 year degree course in Bachelor of Design

    Source: Company data

    We believe that Educomp-Raffles tie-up could be a winning proposition forboth the players, since this would aim to leverage Educomps leadership inthe Indian private education space and Raffles strong presence in China.

    IV.2. Learning hour - expansion into off line tutoring

    Educomp acquired 76% stake in online tutoring service provider, ThreeBrix e-Services, for Rs25 mn in 2007. ThreeBrix owns the Learning Hour brand thatprovides online tutoring for 6th-12th Standard in India and the Middle East. Postthe acquisition, Learning Hour has been using Educomps Smart Classmodules as a part of the course offering. It also uses the online learningplatform from AuthorGen (where Educomp holds 51% stake) for deliveringonline tutoring sessions.

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    Online tutoring restricted scale given low broadbandpenetration: While Learning Hour is a well established brand in onlinetutoring, the current market is small due to the low broadband penetrationin India. According to Crisil, India is estimated to have only 3 mnhousehold broadband subscribers in FY08, which implies a very smalltarget market. According to our estimates, the target market potential foronline tutoring would reach only ~US$0.5 bn by FY15. Hence, although

    Learning Hour is an interesting venture, we believe its scalability remainsan issue.

    Exhibit 41: Online tutoring has low market potential

    Urban enrolment in2015E (mn)

    Assumedpenetration in

    2015E (%)

    Target urbanpopulation in2015E (mn)

    Tuition fees p.a in2015E (Rs)

    Online tutoringmarket size (US$bn @USD/INR 40)

    in 2015E

    36.9* 10.0% 3.7 5,262 0.5

    Source: NCERT, JM Financial;*Assuming only students from V1-XII take online tuitions

    Expansion into offline tutoring could be more lucrative: LearningHour currently has eight centres in the National Capital Region (NCR) andplans to set up close to 50 offline centres by FY09. We understand that theoffline tutoring market is highly fragmented and is dominated by regionalplayers. While we do not expect Learning Hour to become a marketleader, entry into the US$3.3 bn offline tutoring market could boostrevenue over the medium term.

    Exhibit 42: Offline tutoring market potential at US$3.3 bn

    StandardUrban

    enrolment in2008E (mn)

    Targeturban

    populationin 2008E

    (%)

    Targeturban

    populationin 2008E

    (mn)

    Tuitionfees p.a

    in 2008E(Rs)

    TutoringMarket size

    (US$ bn@USD/INR

    40) in FY08E

    Urbanenrolment

    in 2015E

    Targeturban

    populationin 2015E

    (%)

    Targeturban

    populationin 2015E

    (mn)

    Tuition fees p.ain 2015E (Rs)

    TutoringMarket size

    (US$ bn@USD/INR 40)

    in 2015