education pradipta banerjee xlri
TRANSCRIPT
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8/14/2019 Education Pradipta Banerjee XLRI
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IGNITE
Pradipta Banerjee XLRI, Jamshedpur
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Reasons for Not going to School and High Dropout
Child has to look after younger siblings
Has to work for wages/attend other domestic activities
Financial constraints
School not located conveniently
Inability to cope with failure in studies
No one in the family has ever been to school
Lack of funds and poor infrastructure in rural schools
Parent/Child not interested in studies
Unfriendly atmosphere at school Language problems
Uninterested teachers and government apathy
Fear of corporal punishment
Education not considered useful
Poor quality of educational contentCanbe
Addressed
by
the
Plan
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The Business Model
Interesting and relevant digital content for primary education to begenerated and sold to the government/government run bodies or agenciesrunning schools. Advertising to generate additional revenues
Content to be used in primary schools in rural areas as a
substitute/supplement to primary teaching
The content will be initially taught by volunteers and later on by primaryteachers.
The idea is to make a difference by educating disadvantaged children inan interesting way that makes them want to come to school rather thanachieving a minimum level of literacy
The model is scalable and sustainable. Will also be profitable fromapproximately the 4th year onwards.
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Step 1: The Set-Up
Hire 2-3 professionals (basically educational consultants) and a fewvolunteers (local youth, students, young working professionals)
Select quality content available on the internet for primaryeducation as well as let the professionals design content
The content should be: Graphical, audio-visual, including colored, animated pictures and
models
In synchronization with innovative pedagogy
Local content so that children can relate to surroundings
The volunteers will disseminate the content in the chosen schools andalso give feedback for designing further content
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Step 2: Content Generation
Use of open source software to translate content from:
English to Hindi (and gradually to other regional languages)
Handwritten to digital format
Some of the NLP software tools that can be used are:
MANTRA-Rajbhasha (http://mantra-rajbhasha.cdac.in/mantrarajbhasha/)
Anglabharti (http://www.cse.iitk.ac.in/users/langtech/anglabharti.htm)
SCIM (http://www.scim-im.org/downloads/scim_download)For writing
Indian languages, it has at least 3 IMES available: i-trans, inscript andphonetic
Free OCR software for Indian languages can be used to upload handwritten
vernacular content (e.g. quality notes in vernacular by some expert teacher)
http://mantra-rajbhasha.cdac.in/mantrarajbhasha/http://www.cse.iitk.ac.in/users/langtech/anglabharti.htmhttp://www.scim-im.org/downloads/scim_downloadhttp://www.scim-im.org/downloads/scim_downloadhttp://www.scim-im.org/downloads/scim_downloadhttp://www.scim-im.org/downloads/scim_downloadhttp://www.cse.iitk.ac.in/users/langtech/anglabharti.htmhttp://mantra-rajbhasha.cdac.in/mantrarajbhasha/http://mantra-rajbhasha.cdac.in/mantrarajbhasha/http://mantra-rajbhasha.cdac.in/mantrarajbhasha/ -
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Step 3: Selling the Content
Creation of internet portal where the content will be uploadedand sold to local primary schools either through the:
GovernmentAdvantage: One large customer instead of several small customers
Governing bodies of schools/local governing bodies likePanchayats and NagarpalikasAdvantage: Better dissemination and collective responsibility
Another source of revenue will be advertisements on the portal
Companies targeting rural customerstractors, insurance etc Aggregate ad spend on the internet in India expected to rise
to $220 million
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Project to be piloted in Himachal Pradesh
State government has about 1400 schools with minimum of 5
computers. Total of around 10,500 primary schools
Not all computers connected to the Internet but not a big
problem for schools to get the same
Medium of education is Hindi
Project can be started targeting 20 schools in first year, 100
schools and gradually expanding to cover the entire state by
4
th
year States like Maharashtra are also trying to implement
computerization of primary schools under the Maharashtra
School Projectscheme
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The ifs and buts.
Why will the government buy such content?
Many agencies of the government are fishing for such projects for SSA
Many NGOs are facilitating primary government schools in urban, semi-urban areas in such initiatives
What are the glitches foreseen? Encountering government red tape and bureaucratic delays
Getting internet connection in the schools
What is the alternate Plan B in case there is no computer/internet?
Laptops can be carried by the volunteers. Cost to be factored in while
negotiating with the government The content will be made available in a CD
The advertisers will be accommodated in the content, e.g. showing aparticular brand of Tractor being used by the animated character
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The ifs and buts.
Why will the advertisers support the project?
Rural markets have huge untapped potential but rural marketing is tough
It can also be pitched as CSR for the organization
Internet penetration pegged to reach 6% (72 million subscribers) by 2011
Who will be the volunteers and why will they be selected? The volunteers can be students or working professionals with a passion to
make a difference and equally committed to the cause of education
Initial selection through personal contacts, with increasing scale, maybeinterviews and aptitude
Volunteers get a stipend, based on the hours of work put in, say 10K permonth
What is the approximate break-even period? The project should break even in approximately 3-4 years at most
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Cost & Revenue Estimates
Cost Head Amount (Rs)
Initial Set up cost (office and others) 0.5 million
Salaries (5 employees+10 volunteers) 1.2 million per annum
Other variable costs 8,000 per school targeted annually
Miscellaneous 20% of sum of above costs
Assumptions:
One more employee required for an additional set of 10 schools in 2nd
year and one per 20 schools in 3rd year
Straight line depreciation at 20% of all fixed costs
Revenue Source Amount (Rs)
Sale of solution 20,000 per school annually
Advertisement on the portal 0.3 million annually (expected to grow
with increase in number of schools)