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Education Course Marketing and Branding Guide www.ePravesh.com

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Future of Educational Brand Building ................................................................. 3

Importance of Accreditation for Institute to attract more students and build

brand ................................................................................................................. 4

Accreditation Introduction for Education Institute ......................................... 4

Accreditation for Indian Education Institute ................................................... 5

Advantages of accreditation ........................................................................... 5

How to Attract Students to your Institute .......................................................... 6

Social Media Marketing .................................................................................. 6

Stay in Touch with Students ............................................................................ 7

Educational Events .......................................................................................... 7

Parent Interaction ........................................................................................... 8

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Indian education sector is opening up new avenues as we move on. Question arises about

building brand and communicating with students, attracting talented students to relevant

course of their choice.

We tried to analyze current budgets of the institute and how scenario is going to change

Medium Traditional Ways New Ways

Newspaper

Advertisement

Educational institutes

allocates lot of budget to

print media based

advertisement

Target youth of India is

moving towards internet,

news paper based

advertisement is going to

get less attention in the

future.

Seminar, Road

Show

Institutes conduct

seminars in 5 star hotels,

seminar halls. Conversion

rate is low and student

acquisition cost is high in

this case.

Institutes will start

conducting online webinars,

online discussions. It will be

the way to interact with

students

Franchise

Management

Institutes have multiple

franchises, training

centres to sell application

forms. But tracking

mechanism, conversion

rate of students is missing.

Institutes do not get clear

picture of pre admission,

admission process.

Centralized way to track

student interaction, student

interest, no leakage of

revenue in terms of

application forms fee. Better

student acquisition and huge

cost savings.

Customer Centric Student as customer Institutes would be

Future of Educational Brand Building




Approach approach is missing in the

current context. Delay,

misplacement is

application form creates

confusion among students

customer centric. Usage of

technology would be high.

Prospective students would

get better service.

Accreditation

Accreditation for institutes is very important because it allows the learning institution to asses

itself with regards to the quality of education they give out to their students. Parents and

students check accreditation of the institute before taking admission.

Accreditation Introduction for Education Institute Agencies that give out accreditation base their opinion a lot on the school type and what

these schools specialize in. Accreditation agencies have different criteria in accrediting a

vocational school for technical courses as compared to a school that specializes in medical

Importance of Accreditation for Institute to attract more students and

build brand




education. The difference lies in the fact that both schools offer very different curriculum and

different courses and degrees. However, there are some basic criteria that all schools must

satisfy, from which the direction of the accreditation will be based. One of the basic criteria

that all of the schools being looked into must satisfy is their intention to provide the best

education and service to each of their students. Then there is the part where schools must

show proof that they are capable of achieving these.

Most of the schools would have to subject themselves to intermittent and surprise auditing

from an outside source and compare the results to their own audit results which they can

use to verify that the standards of the accrediting agency imposed on them are strictly

followed.

Accreditation for Indian Education Institute

To assure that all Indian institutes get the proper accreditation, the Government has installed

a number of legal organizations that will facilitate better educational standards and

consistent school excellence in its path to provide the best education to every student.

CRISIL has come up with grading system for Indian Business schools. Industry interface,

student admission process, Curriculum, faculty profile, infrastructure is some of the

parameters evaluated by the rating agency to come up with rating points for the institute.

Such rating helps students to know institute before taking admission or considering applying

for the institute courses.

Advantages of accreditation

The best advantage is that it gives the graduates that added advantage. A student who

graduates from an accredited institution indicates that the student was provided with the best

educational standards thus helping him prepare for the real world.

Educational institution can define their standards with their consistent performance within the

accreditation guidelines based on the agency’s results with regards to the content of their

program.

Institutions will know how they can improve and what they should improve on with regards to

their educational system.




An accreditation from the government will always speak well for the student, the institute,

their parents and potential future employers because there is an assurance that the schools’

educational curriculum is up to standards.

Technology is also considered as one of the important aspect of infrastructure of

accreditation process. Institutes using tools and technology for process like Online

Admission, Online Examination and Assessment, Student Selection would get more rating

points related to infrastructure.

Competition in every domain and industry has persuade people to think deeply to give more

than 100% to stay firm in competition and to retain existing customers. Education domains is

not an exception of this as competition can be seen in this domain; especially with the

inception of a number of world-class educational institutes, accreditation from world’s top

universities, better placement record and above all an amazing and world-class environment

and infrastructure.

Here, it is more important to attract students, who have a passion of achieving new heights

in their academic career and zeal to reach on the top of their professional career. When it

comes to attract students for different courses in your institute, it depends on different things

like educational environment, events, and way of marketing to reach target audience and a

lot more. Not forget to mention competitions and parent interactions as they also play an

important role in making an institution the right one to take admission

Social Media Marketing

The Innovative and Most Demanding Mode of Marketing to Make Anything Popular

Digitalization has captured all domain and industries as its significant importance can be

seen everywhere. Now, those domains from different industries verticals that are moving

total digital modes of advertising and marketing are gaining momentum and moving on the

growth of success. Social Medial Marketing is a part of digitalization that lures target

audience more easily and instantly.

How to Attract Students to your Institute




Social Media Marketing has become a platform – easily accessible to anyone with internet

access. Being an inexpensive platform for organizations to implement marketing campaigns,

it has become an innovative way of increasing communication to foster brand awareness

and often improved customer services. It is truly a next big thing and a powerful fad that

brings numerous added benefits of let any organization or company move on the track of

success.

Stay in Touch with Students through Remarkable Presence of Different Social

Networking Sites

.For an educational institute or a business management school, it is a buzzword that is no

lesser than a miracle because a big part of young generation is on different social medial

platforms. Having an impressive Face book page, Twitter account, LinkedIn account,

presence at Instagram and pages or profiles on different other social networking sites is

certainly the best way of reaching target audience more instantly. You can create event

pages or organize events to invite students. Majority of youngsters have their presence on

Face book and Twitter. They often create their own groups and invite more people. Your

institute’s presence will be effective there.

Educational Events Attracts Students and Parents Altogether to Create Awareness

about Education Environment

Educational event are one of the most powerful tool of drawing attention of students, parents

and guardians as well as different coaching classes where students do preparations to crack

entrance exams or in hope of achieving good grades. Different conferences, congresses,

webinars and webcasts, are very helpful in making your institution’s presence on front page

of different newspapers and educational magazines. These events offer a variety of

opportunities for professional development, encompassing webinars, seminars, workshops,




roundtables and annual conferences that provide with a flexible means of advance, change,

focusing on your career and future growth. Such events are also helpful for your existing

students to move on the track of success and better career.

Parent Interaction Is another Essential Point to Make Your Educational Institution

Popular

It is one of the essential steps that always play an important role in making your institution

popular. Parents and guardians always try to know the progress graph of their children.

Parent Interaction is the right step that help them in stay with the institution; while provide

them a better way of focusing on their children’s growth and academic career. Organizing

such meetings at least once in a month or sending them emails at a regular intervals will

help parents to track their children in collage in the right way.

Competition classes, different exams and tests regularly or at regular intervals also play an

important role in improving students’ knowledge base and make them sharp to face

competitions. There are different other activities that play a pivotal role in making any

educational institution popular among students for different diploma and degree courses.

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