edgars active

clubclubactive

STREET SMARTSOn-trend summer looks for everyone

MY LIFE, MY STYLEStyle secrets of the hip and happening

BE UNSTOPPABLE: YOU COULD WIN R100 000 PLUS INSTANT PRIZES WHEN YOU SPEND R300 OR MORE AT EDGARS AND EDGARS ACTIVE THIS NOVEMBER

Cover.indd 26 9/14/12 12:09:58 PM

Modern urban streetwear, borne out of the late 1970s surf culture in Los Angeles, has become a worldwide phenomenon. Streetwear is now a go-to look for all, and at Edgars Active you'll fi nd some of the coolest global brands on offer. To celebrate the fact that Edgars Active now has over 100 stores nationwide, customers are invited to experience the exciting 'Be Unstoppable' campaign in store this month. You could win R100 000 plus instant prizes when you spend R300 or more at Edgars and Edgars Activethis November. – Julia Fraser supplements editor

THE HOT LIST We can't get through November without…

THE TEAM GROUP EDITOR: JUSTINE STAFFORD GROUP ART DIRECTOR: STACEY HENDRIKSE SUPPLEMENTS EDITOR: JULIA FRASER MANAGING EDITOR: DELICIA KRAUSE FASHION EDITOR: MALIKAH HAJEE JUNIOR FASHION EDITOR: CANDICE ROBINSON FASHION ASSISTANT: CARLY TOD SUB EDITOR: NICOLA-JANE FORD GROUP ACCOUNT DIRECTOR: SAM STEVENS ACCOUNT MANAGER: AMY MOONSAMY ADVERTISING DIRECTOR: MOYRA BEEMING 082 375 4446 ADVERTISING MANAGER (CPT): ESTELLE DIETRICH 073 224 4996 CONTRIBUTORS: PHOTOGRAPHY: DEWALD DANIELS, KRISTIN-LEE MOOLMAN AT ONE LEAGUE, NEIL ROBERTS HAIR AND MAKE-UP: FIONA AT GLOSS, LOUISE BINGHAM, JADE AND SHANHAZ AT SUPERNOVA, DALE AT INFIDELS STILLS PHOTOGRAPHY: SÉBASTIEN ROHNER MODELS: JED, JARED AND GIFT FROM THE UBUNTU B-BOY CREW, TIM AND MILENA AT BOSS, EBONEE AT FUSION, DANIEL AT FACES, JO-ANNE AT ICE, ZARIA J AND APHIWE M AT 3D FOR EDGARS: CRM MARKETING MANAGER: CAMERON BURT PUBLICATIONS MANAGER: SUMEERA DAWOOD PUBLISHER: JOHN BROWN MEDIA, SOUTH AFRICA

John Brown Media SA, 2nd Floor, Block A, North Side, Black River Park, Fir Street, Observatory 7925 | PostNet Suite #2, Private Bag X11, Mowbray 7705 | EMAIL: [email protected] | TEL: 021 486 7600 FAX: 021 486 7614

adidas originals t-shirt, R199

puma watch, R695

adidas run cap, R169.95

puma green man EDT (90ml), R390

puma backpack, R249.95

reebok retro vent sneakers, R279.95

"This old-school tee is a great design classic that I'll be pairing with jeans and cargo skirts this summer." – julia, supplement editor

"Fun and functional, this watch is perfect for gym and salsa lessons. The large numerals make time-keeping a cinch." – shalagh, intern

"I love the colour of this cap – it's a perfect match for my kayak." – sam, group account director

"Fresh, aromatic and uplifting, this long-lasting fragrance smells fantastic on my man." – carly, fashion assistant

"I'm a huge Puma fan and this backpack is roomy enough for my laptop, cables and much more." – wayne, IT support

"My daughter is mad about these cute, retro kids' trainers in all of her favourite colours. They look great with her jeans." – delicia, managing editor

ALL PRICES IN THE PRINT AND ONLINE VERSIONS OF THIS SUPPLEMENT ARE CORRECT AT THE TIME OF GOING TO PRESS.IF ANY OF THE PRODUCTS IN THIS SUPPLEMENT ARE NOT AVAILABLE AT YOUR LOCAL EDGARS STORE, PLEASE CONTACT THE FASHION HOTLINE ON 0860 69 22 74 FOR DELIVERY TO YOUR NEAREST STORE. FOR ALL OTHER EDGARS-RELATED QUERIES, PLEASE CALL 0800 20 39 25.

3-Masthead Hotli.indd 3 9/17/12 4:57:47 PM

*RICA IN-STORE. Offers valid from 15th October – 15th November. All prices are inclusive of VAT. Terms and conditions apply. Subject to in-store activation of Starter Pack. All new Prepaid customers who activate a 99 Cents For Real Starter Pack will be on the 99 Cents For Real tariff plan. The 99 Cents For Real tariff plan allows customers to make calls to local South African networks (fi xed and mobile) at a rate of 99c per minute with per second billing applying. Supa-Woza benefi ts do not apply to customers on the 99 Cents For Real tariff plan. The friends and family service is not applicable to the 99 Cents For Real tariff plan. Standard Cell C rates apply to international calling and value-added services. On device browsing is available on the BlackBerry® Internet browser. Downloads, streaming and using your BlackBerry® handset as a modem are billed according to normal data rates. These rates and other Terms and Conditions are available at www.cellc.co.za or any of our stores. All rights reserved. BlackBerry®, RIM®, Research In Motion®, SureType®, SurePress™ and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Google Maps, YouTube, Android Market, Gmail, Google Talk and Google Web Search come pre-loaded on your Android Smartphone. For more information, full Terms and Conditions and coverage details (including availability) visit cellc.co.za or ask in-store.

JH

B 3

82

37/

R

GET ONE OF THESE AWESOME PREPAID DEALS TODAY99c PER MINUTE CALL RATE TO ALL NETWORKS ON PER SECOND BILLING

BlackBerry® Curve™ 9300 Smartphone

R199990on Prepaid*

INCLUDES FREE STARTER PACK WITH PER SECOND BILLING

FEATURES:• SMS, MMS, Email,

Push email• Touch-sensitiveoptical trackpad

• 2MP Camera• QWERTY keypad

Samsung Galaxy PocketSmartphone

R97990on Prepaid*


FEATURES:• Android Smartphone• Download WhatsApp

for cheaper messaging• Pocket MusiQ for 1000’s of free local music tracks

Nokia Asha 303

R169990on Prepaid*


FEATURES:• QWERTY keypad• Hi-Res capacitive

touchscreen• 3.2MP Camera• Music Player

for cheaper messagingfor cheaper messagingfor cheaper messaging

Buy Cell C airtime on your cellphone, anywhere, anytime on your Edgars or Jet account. Register by dialling *130*334#, or at any till point with your Edgars or Jet store card and receive an OTA PIN via sms or call the call centre on 0861 788 211.

Nokia Asha 203

R84990on Prepaid*


FEATURES:• Intuitive touchscreen with a keypad• Stay connected, Email, chat and social on the go• Play games, up to 40 free EA games for download

+ FREE SOFT-SHELL COVER & CAR CHARGERWORTH

R299

GET THE LOOK

No longer restricted to the gym, sport-inspired fashion is

taking to the catwalk

05ACTIVE STYLE WATCH

Adidas Run cap, R129.95

THE

R129.95

UPDATE YOUR ACTIVE LOOK WITH A TWO-TONED TEE

PAIR A ROOMY T-SHIRT WITH BAGGY SHORTS OR CROPPED PANTS FOR A COMFY YET STYLISH FEEL

Y-3

LACOSTE

Pro-Action capri pants, R119.95

Puma T-shirt,

R199.95

taking to the catwalk

Y-3Y-3

ADD A RETRO SNEAKER OR HIGH-TOP FOR AN URBAN TAKE ON SPORTSWEAR

LACOSTE

Pro-Action T-shirt, R79.95

Adidas V-Nylon Racers, R599.95

Nike golfer, R299.95

Pro-Actionshorts, R139.95

5-Celeb Leisure st.indd 5 9/17/12 5:02:12 PM

moveSassy silhouettes and style cred for when you're on the run

6-Womens fashion.indd 6 9/17/12 5:04:29 PM

Free 2BU vest, R89.95; Kangol bandeau top (two-pack), R129.95; Pro-Action shorts, R99.95OPPOSITE PAGE Left: Pineapple T-shirt, R149.95; Free 2BU shorts, R199.95; Levi's sneakers, R349.95Right: Free 2BU vest, R89.95; Kangol bandeau top (two-pack), R129.95; cuffed capri sweatpants, R299.95, trainers, R649.95, watch, R695, all Puma


Top left: Pro-Action T-shirt, R99.95; Pineapple shorts, R149.95;

Converse high-tops, R549.95Top right: Adidas Heritage T-shirt,

R199.95; Skull Candy headphones, R349.90 (available at CNA)

Right: Adidas T-shirt, R179.95


Pineapple T-shirt, R169.95; Free 2BU jeans, R379.95; Converse high-tops, R549.95


WAS 249990

SAVE 50000

NOKIA LUMIA 610• 5MP Camera• 8GB Internal Memory• Touchscreen • FM Radio • SMS/MMS/Email/Push

Email/IM• MP3 & MP4 Player

NOW 199990INCLUDES FREE STARTER PACK

NEW

Offer valid while stock lasts! Plus, you can also use your store card for purchases. Edcon (Pty) Ltd is a Registered Credit Provider (NCRCP82). Prices include VAT. Terms and conditions apply. E&OE.

All Free Starter Pack deals are subject to Rica registration and in-store activation.

VISIT OUR JET CELLULAR STORENow available inside selected

Edgars Active stores.

7195/E

MY LIFE, MY STYLEThe low-down on style from the coolest peeps in town

11ACTIVE MY STYLE

WHY I LOVE WHAT I DO: Skating has been a huge part of my life for the past 12 years and, for me, skateboarding is freedom. When I skate, nothing else really matters.MY STYLE IN THREE WORDS: Simple, clean-cut, fresh.MY WARDROBE ESSENTIALS: Diesel denim, plain white tees, Converse All Stars, Nike SB Zooms and snapback caps. STYLE PHILOSOPHY: I try not to wear too many colours – I like earthy tones paired with one bright colour to break the outfit.STYLE INSPIRATION: I've learnt quite a lot from the many years I spent working at Diesel.STYLE TIP: Keep it simple. In my opinion, too much is a bad thing. FAVOURITE FASHION ACCESSORY: Watches. I'd love a different one for every outfit.MOST TREASURED ITEM: Without a doubt, my skateboard.DESIGNER SHOUT-OUTS: I adore Anees Petersen.FIRST PAIR OF SNEAKERS: Converse All Stars.

skater, advertising sales executive

salik harris, 25

11-Real people stre.indd 11 9/17/12 5:07:54 PM

25297_GO Forth Print Ad_225x170.indd 1 2012/09/11 10:45 AM

margaret westergreen, 29aka Lady M – DJ and producerWHY I LOVE WHAT I DO: I get to be creative and share joy through playing electronic music. MY STYLE IN THREE WORDS: Casual, edgy, fun.MY WARDROBE ESSENTIALS: Skinny jeans, white vest, cropped leather jacket, boots and a Pashmina-type scarf.STYLE PHILOSOPHY: Fashion is all about your own personal expression. Have fun and don't be afraid to make a statement about who you are. STYLE INSPIRATION: I take my cue from the music scene; what's happening musically always inspires and influences the way that I dress.STYLE TIP: Keep it comfortable and invest in a few timeless, high-quality pieces to see you through the seasons.FAVOURITE FASHION ACCESSORY: A scarf always finishes off an outfit.MOST TREASURED ITEM: I'm very fond of my printed skinnies. DESIGNER SHOUT-OUTS: Sweet Pea.FIRST PAIR OF SNEAKERS: Adidas Superstars.

13ACTIVE MY STYLE


at selected edgars stores only

duane lawrence, 28aka B-Boy D – B-Boy, artist, musician, dancer WHY I LOVE WHAT I DO: I get to spread a positive message to our youth. Plus I love travelling the world and representing SA with my crew, the Ubuntu B-Boys.MY STYLE IN THREE WORDS: Street, commercial, funky.MY WARDROBE ESSENTIALS: Flat peak caps, high-tops, hoodies, skinny jeans and Super Fat laces. STYLE PHILOSOPHY: It's all in the attitude. Open your cupboard doors every morning as if you're opening the doors to success.STYLE INSPIRATION: I'm a B-Boy, entertainer, rapper and MC, so I've got lots of styles to choose from. But elegant street style is my ultimate look.STYLE TIP: Turn your fl at peak to the left and tuck the left leg of your trousers or tracks into your high-tops. Also, a great belt is key. And don't forget to check yourself in the mirror before you leave home! FAVOURITE FASHION ACCESSORY: High-tops, always.MOST TREASURED ITEM: 507 Levi's jeans and my baby-blue Timberlands.DESIGNER SHOUT-OUTS: Craig Native.FIRST PAIR OF SNEAKERS: A treasured pair of Pumas.

15ACTIVE MY STYLE


Left: Adidas Heritage T-shirt, R199.95; Pro-Action trackpants, R119.95; Converse high-tops, R559.95Right: Adidas Heritage T-shirt, R199.95; Pro-Action trackpants, R119.95; Adidas Clementine Fresh sneakers, R799.95 OPPOSITE PAGELeft: Adidas Heritage T-shirt, R199.95; Pro-Action trackpants, R119.95; Adidas Clementine Fresh sneakers, R799.95Centre: Puma V-neck T-shirt, R199.95; Levi's 501 jeans, R599; Converse high-tops, R559.95 Right: Puma vest, R199.95; Guess jeans, R599

16-Mens Fashion.indd 16 9/17/12 5:11:07 PM

A DAYIN THELIFEKeeping it real with the Ubuntu B-Boy Crew, local break dancing heroes on a mission to uplift their community


T-shirt, R199.95, trackpants, R399.95, both PumaBelow left: Puma golfer, R299.95; Pro-Action shorts, R139.95Below right: T-shirt, R249.95, shorts, R249.95, both Nike


Left: Vest, R199.95, trackpants, R399.95, both PumaRIGHT: Nike T-shirt, R249.95; Pro-Action trackpants, R119.95

We want to get kids o� the street and give them an

opportunity to improve their talent. That’s why

we called ourselves Ubuntu – it’s what

we stand for– JED, UBUNTU B-BOY


on

th

e g

oA

ctiv

ew

ea

r fo

r un

sto

pp

ab

le b

oys

an

d g

irls

Left:

Adida

s T-s

hirt (

ages

7-14

), from

R15

9.95

; Pro-

Actio

n trac

kpan

ts (ag

es 7-

14), f

rom R

99.9

5Ri

ght:

Pinea

pple

vest

(ages

7-14

), from

R12

9.95

; Pro-

Actio

n cap

ri pan

ts (2-

7 yea

rs), fr

om R

99.9

5

20-Kids Fashion.indd 20 9/17/12 5:14:26 PM

Jack

et (ag

es 7-

14), f

rom R

99.9

5; pa

nts (

ages

7-14

), from

R99

.95,

both

Pro-

Actio

nPu

ma T-

shirt

(age

s 7-1

4), fr

om R

159.

95; P

ro-Ac

tion 3

/4 pa

nts (

ages

7-14

), from

R89

.95

Pro-

Actio

n ten

nis dr

ess (

ages

7-14

), from

R13

9.95

Nike

T-sh

irt (a

ges 7

-14),

from

R15

9.95

; Pum

a sho

rts (a

ges 7

-14),

from

R22

9.95

20-Kids Fashion.indd 21 9/17/12 5:14:44 PM

MOVIN' ON UPNikki Benatar chats to DJ Shimza, 23, Edgars brand ambassador

22

was born and raised on the

East Rand, in Tembisa.Even though my fi rst

name is actually Ashley, my grandfather used to call me ‘Shimi’ and the nickname caught on. Later, when I became a DJ, I wanted a cool-sounding name, which is why I added the ‘za’. My signature sound is Afro-tech; it’s the music I fell in love with when I fi rst wanted to be a DJ. It’s a mixture of house, tribal and global sounds. I started DJing in Tembisa in 2002 – I was only 13 years old. I listen to a variety of music in my spare time, mostly Afro-jazz, hip-hop and house.My musical inspiration is Black Co� ee. He has had such a huge impact on house music in this country – he has literally changed the face of it.Local artists doing big things at the moment are MiCasa, Da Capo, Black Co� ee, Culoe de Song. They’re not just making great songs; they’re raising the bar and taking South African music to the next level.The thing I love the most about being a DJ is travelling and meeting new people from di� erent cultures and backgrounds. It's so interesting getting to know their tastes in music. Plus, making contacts all over the world is a great way of expanding my brand.The highlight of my career so far has to be the tour I did after winning Channel O’s The Next Big Thing II, in 2007. I went to Mexico, Jamaica, Haiti and the United States of America.

IAttending the Winter House Conference in Miami was another high point.To be a good DJ you need to be able to read the crowd and interpret what’s happening in front of you. You also have to know how to work the room and adapt to the situation you’re in. Sometimes it takes more e� ort to get people excited about what you’re playing.Being a brand ambassador for Edgars is so cool. The clothing and lifestyle refl ect who I am and where I’m at – energetic, on the go, unstoppable.My look is not overly formal nor too laid-back – it's somewhere in between. I like Diesel jeans, hoodies, T-shirts, Nike sneakers and Adidas cologne.I love Joburg for its energy – we’re exposed to the faster side of life, putting us a step ahead. Most new ideas and trends seem to originate in Joburg. And I'm happy to be part of it.Being 'unstoppable' means a lot to me. My drive to carry on, no matter what, is a big part of who I am. There are so many

things that can get in your way: negative attitudes, being turned down, etc. But being unstoppable means believing I can achieve anything I put my mind to. I am inspired by my friends and family. I’ve watched people very close to me go through really di� cult stu� – divorce, drug abuse, losing all their money – and they get through it. Which is proof that nothing is impossible. I can get through anything. My motto is just keep pushing and never look back.

ACTIVE PROFILE

Skull Candy ear phones, R349.90 (available at CNA)

Puma vest, R199.95

Adidas tog bag, R379.95

My drive to carry on, no matter what, is a big part

of who I amPuma water

bottle, R59.95

Pro-Action trackpants, R119.95

Puma 'Benecio'sneakers, R699.95

Thierry Mugler Amen Pure Shot (100ml), R860

22-Brand Ambassador.indd 22 9/17/12 5:17:06 PM

© 2

012

Cat

erpi

llar.

ww

w.ca

t.com

ww

w.ca

terp

illar

.com

. C

AT, C

ATER

PILL

AR,

thei

r res

pect

ive

logo

s, “C

ater

pilla

r Yel

low

” and

“Cat

erpi

llar C

orpo

rate

Yel

low

”, as

wel

l as c

orpo

rate

and

pro

duct

iden

tity

used

her

ein,

are

trad

emar

ks o

f Cat

erpi

llar a

nd m

ay n

ot b

e us

ed w

ithou

t per

miss

ion.

Bra

ntex

(PTY

)Ltd

A

n au

thor

ized

dist

ribut

or o

f SRI

App

arel

Lim

ited,

a gl

obal

appa

rel a

nd a

cces

sory

lice

nsee

of C

ater

pilla

r Inc

. and

Med

icus

Sho

es L

td.,

an au

thor

ized

dist

ribut

or o

f Cat

Foo

twea

r for

Wol

verin

e W

orld

Wid

e, a

glob

al li

cens

ee o

f Cat

erpi

llar I

nc.

www.catfootwear.com/ZA/enCat.Apparel.South.Africa

Edgars Oct 2012.indd 1 9/13/2012 8:51:47 AM

MENS Lunarswift R999.95 (main pic) Downshifter R649.95 ( left) Air Relentless R699.95 (middle) WOMENS Air Relentless R699.95 (right)Available from November in selected Edgars and Edgars Active stores while stocks last.

Exclusive to Edgars

TOYSOLD

IERS1170

edgars active

Documents

edgars activethis

local edgars store

delicia krause fashion

julia fraser managing

withoutthe team group

fashion assistantim

fashion hotline

edgars active youll