eday 2014 - clint beharry - harmony institute
DESCRIPTION
How is data used to understand different types of media impact?TRANSCRIPT
harmony-institute.org@HInstitute
Clint Beharry - Director o! Design & Technology@clintbeharry
Thursday, November 6, 14
Study and !acilitatethe impact o! media
Thursday, November 6, 14
How do we understandthe impact o! a story?
Thursday, November 6, 14
Social Science Theory+
Data Science Methods
Thursday, November 6, 14
Society
Individuals
Many Stories
1 Story<->
<->...
.
.
.
Top-Down vs Bottom-Up
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Impact data !rom the bottom-up
Thursday, November 6, 14
Q: How is popular media in!luencing opinions on
gun responsibility?
Thursday, November 6, 14
“This is what occurs in our head when we see an autoand say Auto.“ - Fritz Kahn, 1943
Thursday, November 6, 14
“This is what occurs in our head when we see an autoand say Auto.“ - Fritz Kahn, 1943
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Lots of heads ...
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Inside the head ...
Lots of heads ...
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Outside the head...
Inside the head ...
Lots of heads ...
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Stimulus
Inside
Outside
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DEMO
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“This is what occurs in our head when we see a zombie girl’s head explode and say LOL.“ - Harmony Institute
Thursday, November 6, 14
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Impact data !rom the top-down
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Audiences, Conversations, Actions
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StoryPilotA plat!orm to explore the di"erent impact stories o! media on society
Thursday, November 6, 14
Criminal Justice
IllegalDrugs
OrganizedCrime
ViolentCrime
ClimateChange
Conservation
Healthcare
Food andNutrition
Conditionsand Treatments
EconomicPolicy
EconomicInequality
Protest andRevolution
Terrorism
War andMilitary
Peace andReconciliation
Children’sRights
Women’sRights
CivilLiberties
MinorityRights
Banks andCorporations
EducationalPolicy
School Climateand Safety
Teaching andLearning
Energy andSustainability
Universe of Social Issue Documentaries 2005-2014 +-
Content Audience SearchConversation Action
?
Thursday, November 6, 14
Content
/ Healthcare
Audience Conversation Action Search
+?
Sicko
Escape Fire
Food
Matters
Under Our
Skin
The Business
of Being Born
Money and
Medicine How to Survive
a Plague
Health for
All
So Much
So Fast
cost of care
healthcare legislation
caregivers and therapy
safety of drugs and medical
devices
health insurance
public health and policy
medical field and practitioners
medical studies
pharmaceutical industry
govt. healthcare
Topics ?-
Healthcare Documentaries 2005-2014
Thursday, November 6, 14
AudienceConversationActions
Escape Fire
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How to Survive a Plague +
Content
/ Healthcare / How to Survive a Plague
Audience SearchConversation Action
December 12, 2012Release Date
How to Survive a Plague is a 2012 American documentary film about the early years of the AIDS epidemic, and the efforts of ACT UP and TAG. It was directed by David France, a journalist who covered AIDS from its beginnings. For France it was his first film. He dedicated it to his partner, who died of AIDS-related pneumonia in 1992.
Director / Producer / Exec. Producer
Production Company / Distributor
Narrative Style
Listed Partners
ParticipatoryKen Burns
SundanceAcademy Awards
David FranceHoward GertlerDan Cogan
Public Square FilmsNinety Thousand WordsTed Snowdon Foundation
ACT UPAIDS.govThe Center for HIV PolicyEqual EducationGreater Than AIDSHousing WorksONEQueerocracySave the ChildrenSex Workers ProjectUrban Justice Center
? ?
?
?
?
Festivals ?
Healthcare Topics
medication costs uninsureduninsured
medicine
Conditions and Treatments Topics
medication costs uninsureduninsured
medicine
Thursday, November 6, 14
Criminal Justice
IllegalDrugs
OrganizedCrime
ViolentCrime
ClimateChange
Conservation
Food andNutrition
Conditionsand Treatments
EconomicPolicy
EconomicInequality
Healthcare
Protest andRevolution
Terrorism
War andMilitary
Peace andReconciliation
Children’sRights
Women’sRights
CivilLiberties
MinorityRights
Banks andCorporations
EducationalPolicy
School Climateand Safety
Teaching andLearning
Energy andSustainability
Universe of Social Issue Documentaries 2005-2014 +-
Content Audience SundanceConversation Action
?
Thursday, November 6, 14
Criminal Justice
IllegalDrugs
OrganizedCrime
ViolentCrime
ClimateChange
Conservation
Food andNutrition
Conditionsand Treatments
EconomicPolicy
EconomicInequality
Healthcare
Protest andRevolution
Terrorism
War andMilitary
Peace andReconciliation
Children’sRights
Women’sRights
CivilLiberties
MinorityRights
Banks andCorporations
EducationalPolicy
School Climateand Safety
Teaching andLearning
Energy andSustainability
Universe of Social Issue Documentaries 2005-2014 +-
Content Audience True/FalseConversation Action
?
Thursday, November 6, 14
storypilot.orgEarly 2015
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Impact !rom the bottom-upx
Impact !rom the top-down
Thursday, November 6, 14
Thanks!harmony-institute.org@HInstitute
Thursday, November 6, 14