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eCRM & e-Marketing a Master International Marketing & Sales - Course Tom Fleerackers #FHVeCRM @flatworldbuzz www.flatworldbusiness.wordp ress.com

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Part 1 of eCRM/eMarketing Course at FHVIntroduction on webevolution, types of webbusinesses

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eCRM & e-Marketing a Master International Marketing & Sales - Course

Tom Fleerackers#[email protected]

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PreviouslyHow yesterday is …

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who’s aNative

SODigital ?

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No Digital Failure allowed

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Good enough beats perfection

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No absolute control

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Want to be heard

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Nothing is forever

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…or Later

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So I’m a digital immigrant

?

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And you?

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What do you know about web 2.0?

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Web who?The evolution of the internet into the web as we know it

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to go from Arpanet to the declaration of internet as a

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It has taken less than

fundamental human right

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Web 0.0Developping the Internet

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Web 1.0World Wide Web is born

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Web 1.0Read only!

Tim Berners-Lee

1991

WWW

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Web 1.0Read only!

Less or no interactionSearch for information

Static web(sites)

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Internet

Bubble

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Internet

Bubble

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Web 2.0Participating

Web

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Web 2.0Participating

WebContribute contentInteract with someone

Web evolutionR

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Web 2.0Participating

Web

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Web 3.0Semantic

Web

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Web 3.0Semantic

Web

Tailor made & Personalised SearchEvolution of 3D WebDeductive ReasoningAugmented & virual reality

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Web who?

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(And I don’t even like numbers)

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Tom Fleerackers#[email protected]

eCRM & e-Marketing

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Inspired by Polle De MaagtCaroline McCarthyJustine VDBGartner Inc.Pedro De Bruyckere – Youth is Present…a lot of digital natives…YouTube…The Next Web…