ECR Europe 2002 Conference ECR Europe 2002 Conference BarcelonaBarcelona

22-24 April 200222-24 April 2002

General EvaluationGeneral Evaluation

Breakdown of delegatesBreakdown of delegatesBarcelona Glasgow

Manufacturer 59 60Retail / wholesaler 17 16

Consultant 13 14Supplier 5 4

IT 6 6100% 100%

CEO 18 16Logistics 13 17

Cust . Dev . 54 51Marketing

I.T.

9

6

100%

9

7

100%

Response RatesResponse Rates

17%

13%

6%

0

2

4

6

8

10

12

14

16

18

Amsterdam 97 Glasgow 01 Barcelona 02

18%...

Who made up our base?Who made up our base?

14%

11%

22%

53%

Manufacturers Service/Consultants Retailers Others

Retail response down from Glasgow 14%

Manufacturer to Retailer ratio in the Conference 3.3 to 1

Some basic numbersSome basic numbers

• Total number of registrations: 2.884

• 319 Retailer delegates from 81 companies

• 1126 Manufacturer delegates from 168

companies/groups

• 54 countries represented

• 54 Exhibitors occupied 2.450 m2 in the

Marketplace

Plenary SessionsPlenary Sessions

New Consumer Landscape 3.4

ECR Tools at Work 3.2

Imagining Tomorrow’s Consumers 4.0+

CEO Panel 3.8

OSA Mini Plenary 3.6

GCI Mini Plenary 4.0

Consumer Demand Mini Plenary 4.0

Maximum score: 5.0Pro memoire: Glasgow plenary scores 2.95 -> 4.0

Overall seminar evaluationOverall seminar evaluation

• Seminars met expectations 3.9 (3.2)

• Content matched the programme 4.0 (3.5)

• Speakers had excellent knowledge

of subject 4.2 (3.9)

• Speakers presented effectively 3.9 (3.3)

• Content level was “just right” 4.0 (3.2)

(Maximum Score 5.0 - Glasgow scores in brackets)

The Top 7 SeminarsThe Top 7 Seminars

• Global Data Synchronisation 4.7

• Social/Environmental Issues 4.5

• Euro 4.3

• Shrinkage 4.2

• POS Data Management 4.2

• Supply Chains of the Future 4.1

• CPFR seminar 4.1

Maximum score: 5.0 - Highest in Glasgow: 3.7 (!)

Other SeminarsOther Seminars

• OSA Seminar 3.8

• Global Scorecard 3.7

• E-Category Management 3.4

• B2B Update 3.3

• CRM seminar 3.0

• PIETF, Logistics, Fresh, Intelligent

Tagging: no statis-tically useable

dataMaximum score: 5.0 - Highest in Glasgow: 3.7 (!)

Barcelona - Positive ElementsBarcelona - Positive Elements

• The break out sessions were a great success!• Conference content - was generally very

good• Quality of Speakers - was high• Despite being a shorter event, networking &

Marketplace meeting opportunities were good:

Average time spent in MP (over 2 days): 5hrs! (one delegate even spent 24hrs!)(one delegate even spent 24hrs!)

In Glasgow: 6h40mins over 3 days

Barcelona Negative PointsBarcelona Negative Points

• Insufficient time to discuss with speakers in break out sessions

• Marketplace small and not offering new insights or ideas: a poor 2.6 score (Glasgow 3.1)

• “Comfort level” issues (chairs/distances to walk/buses)

• Overall organisation evaluation dropped from 3.7 at Glasgow to 3.4

SuggestionsSuggestions

• Bring the CEO Panel to the beginning of the afternoon

• Bring conflicting views into the CEO Panel “we need fireworks”

• Don’t just relay the success stories• Put more depth into (plenary) presen-

tations• Stick to time – end earlier Day 2: concern

to get to airport

Topics proposed by Topics proposed by delegatesdelegates

Suggested FutureTopics Suggested FutureTopics from list on questionnairefrom list on questionnaire

• Stores of the future 45%• Supply Chains of the Future 43%• Demand Generation 41%• CPFR 35%• POS Data Management• Global Data Synchronisation• Social & Environmental Issues• B2B Exchanges• FRESH• …..

20-25%

Spontaneous Topic suggestionsSpontaneous Topic suggestions

• Efficient Promotions

• Point of Purchase Innovations

• Development of CRM projects

• Logistics & Transportation as integrated part of the

Supply Chain; LSP; 3PL - 4PL.

• Merchandising Solutions

• Packaging RTIs

• GCI & standards

• Consumer focus