economic development strategic planning
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Economic Development Strategic PlanningJim DamicisSenior Vice PresidentCamoin Associates
Jan 21-22,2016
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Jim Damicis, Senior Vice President – Principal - Camoin Associates• Immediate Past President, Northeastern
Economic Developers Association• IEDC, Economic Development Research
Program, International Economic Development Council
• Collaborator – Communities of the Future• 25+ Years Experience in Economic and
Community Development
[email protected]: @jdamicisLinkedin: www.linkedin.com/in/jdamicisBlog: www.camoinassociates.com/blog/
• Comprehensive Economic Development Strategies (CEDS)
• Stakeholder Engagement• Workforce Development• Market Analysis & Financial Feasibility• Evaluation & Benchmarking Indicators• ED Communication & Marketing
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Introduction to Strategic Planning
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what is it?
why do it?
context/key factors
benefits
process
lessons learned
Agenda
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what is strategic planning?
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Strategic planning provides a living vehicle for community leaders to think strategically, to make sound decisions in a sea of game-changing circumstances, to focus efforts & to develop consensus for collaboratively solving problems.
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strategy & planningstrategy gets at...o Where do you want to go in the future?o Why do you want to go there?o Vision & goals of a community
planning determines the answer to...o What do you want to do?o Where do you want to go?o Who should help you get there?o How should you go about getting there?
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what strategic planning is NOT
not an event
about planning meetings
developing a great well-written report
fulfilling a grant or regulatory requirement
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what strategic planning ISengaging broad spectrum of people
inspiring people to work together
putting individual efforts toward best benefit
of collective whole
process that requires a champions
challenging & time-consuming7
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common barriers
focus on personalities & positions
o focus on shared interests & goals instead
lack of motivation for working together for
change
being in the “comfort zone”
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key factors driving local & regional economic development
Workforce, workforce, workforce!Quality of place – amenities, infrastructure, housing, recreation and culture, etc.Regional collaboration and holistic approach to economic developmentCustomer service driven – permitting and approval processes, transparency, accountabilityNetworksComplex Systems requiring adaptability rather than predictability
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strategic planning benefits
shapes community’s future
defines community purpose
provides one-stop information base
provides realistic appraisal
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a critical toolmeans to establish & maintain effective programs
provides guidance in structuring tactical operations
no proverbial clean slateo must assess current projectso use information gathered to adjust plans or establish new goals
can be used for overall plans or sub-activities
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call # 1explore untapped potential
help inventors commercialize ideas
help entrepreneurs launch successful enterprises
help employers grow & sustain operations
help individuals achieve meaningful career pathways
help other investors maximize ROI
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call # 2continual adaptation & innovation
increased global interdependence
high paced scientific & technological change
communities of choice
o creatively & continually reinvent
omeet ever-changing needs
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call # 3 ongoing pursuit of excellence
community as an enterpriseo rather than simply a collection of peopleo set & live by high expectations
plan with inventive creativity o reduces need for crisis reactivity
focus on continual improvement
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ultimate strategies + actioncompatible with community vision
feasible given strengths & weaknesses
implementable given leadership & resources
change-making addresses most urgent challenges
innovative enables forward movement on most promising opportunities
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Ingredients for a successful project:
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questions answeredwhere are you & what is your potential?
o needs & opportunities o situation & context
where do you want to go & why go there?o community visiono development goals
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questions answeredhow will you get there & who will help?
o best people & available resourceso strategies & projects
what will success look like for you? o key benchmarks & metrics
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strategic planning process
organizing & pre-planning o identify & recruit players & stakeholderso create organizational structure o determine necessary financial & technical resources
visioning o develop shared vision
assessing the local community & economic competitiveness o evaluate & define your situation
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strategic planning process cont.
identifying issues & formulating realistic goals, objectives & strategies
publicizing the plan
identifying, evaluating, & prioritizing projects o prioritize based on best approach & return on
project
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strategic planning process cont.
developing plans of action o set out sequence of events & resources o define physical steps
implementing plans o may require an implementation structure or modification of
organizational structure
monitoring & evaluating outcomes o make sure goals & projects remain realistic, worthwhile, &
relevant
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strategic planning process cont.
retooling & adjusting
publicizing progress & outcomeso ongoing process
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importance of the leadership team
• setting overall direction
guide
• structuring the process
organize• identifying
& maintaining resources
manage
• connecting people with people & resources
bridge• providing
ongoing oversight
overlook
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the leadership teamfirst...recruit those who are known for
being fair & people-focused relationship builders
include reps from local & regional EDOs
hold regular (monthly) meetings
consider supporting committees & work group structures
select a neutral managing entity
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factors affecting costs
scope of plan
community size
time to complete plan
professional consultants
available budget
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resources U.S. Economic Development Administration
U.S. Department of Housing & Urban Development
U.S. Department of Agriculture
State Community & Economic Development Agencies
public utilities
area colleges & universities
private foundations
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“must haves”shared sense of urgency
clearly articulated & well-understood vision
local champions
widespread participation & buy-in (or rather
“join in”
shared commitment to progress
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“must haves”
shared ownership (willingness to collaborate)
knowledge of what success looks like
futuristic & proactive orientation in thinking
willingness to self-invest
a let’s do it! attitude
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“must haves”realistic & accurate definition of the
situation
good information
cumulative goals & objectives
balanced approach
options for mutual gain29
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“must haves”
effective internal & external communications
openness to learning from others
involvement of external partners
easy-to-follow process
ongoing planning
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“must haves”ongoing review of the status quo
continual cultivation & acceptance of new ideas
continual recruitment of new faces to the
process
community celebration of all successes
resilience
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common barriersnot knowing how to best move forward
lack of shared community vision
apathy or complacency with status quo
poor working relationships
feeling of disconnect among citizens, leaders
inadequate volunteer support
false expectations
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lessons from the fieldDon’t bite off more than you can chew! Break large projects into smaller
digestible components based on your organization’s and partners’ capacity
to implement
Get comfortable making collective decisions without perfect information
and predictable outcomes
Give collaboration and engagement within region, diverse stakeholders,
and the public more than lip service – design and implement together
Market externally AND Internally
Understand what you can have impact over – i.e. at local level you can
impact land-use, zoning, permitting, customer service
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