monterey park economic strategic planning workshop 9 may 2009
DESCRIPTION
City of Monterey Park Joint Economic Strategy Presentation. The City Council/Redevelopment Agency Board, Planning Commission and Economic Development Advisory Board received a presentation on the initiation of an Economic Strategy by the Economic Development Department, Development Services and consultants.TRANSCRIPT
May 9, 2009 Joint Workshop May 9, 2009 Joint Workshop
CITY OF MONTEREY PARKCITY OF MONTEREY PARK
WHAT IS NEXT? WHAT IS NEXT?
CITY MANAGER INTRODUCTION
City of Monterey Park
Planning
May 9, 2009 Joint Workshop May 9, 2009 Joint Workshop
PLANNING FOR MONTEREY PARK’S FUTUREPLANNING FOR MONTEREY PARK’S FUTURE
“Pride in the Past, Faith in the Future” “Pride in the Past, Faith in the Future”
2001 GENERAL PLAN UPDATE: FROM THE PAST TO THE FUTURE 2001 GENERAL PLAN UPDATE: FROM THE PAST TO THE FUTURE
Mixed Use Areas (Smart Growth Opportunities)
Industrial to Employment Technology along Monterey Pass Road/west of Long Beach Freeway
Industrial to Commercial (Market Place site) Public Facilities to Open Space (South of
Market Place)
Mixed Use Areas (Smart Growth Opportunities)
Industrial to Employment Technology along Monterey Pass Road/west of Long Beach Freeway
Industrial to Commercial (Market Place site) Public Facilities to Open Space (South of
Market Place)
THE GENERAL PLAN: PAVED THE WAY FOR OPPORTUNITIESTHE GENERAL PLAN: PAVED THE WAY FOR OPPORTUNITIES
Opened the doors to opportunities for business growth and new jobs
Identified housing needs
Created a new vision for Downtown
Created Goals and Policies for Implementing Tools
Opened the doors to opportunities for business growth and new jobs
Identified housing needs
Created a new vision for Downtown
Created Goals and Policies for Implementing Tools
GOALS: FUTURE GUIDANCEGOALS: FUTURE GUIDANCE
Create a downtown that serves as a community focus, provides opportunities for economic development and accommodate commercial/ residential uses.
Establish the North Atlantic area as a focal point for retail and entertainment
Establish Monterey Pass Road as a prime location for new technology-oriented businesses
Create a downtown that serves as a community focus, provides opportunities for economic development and accommodate commercial/ residential uses.
Establish the North Atlantic area as a focal point for retail and entertainment
Establish Monterey Pass Road as a prime location for new technology-oriented businesses
POLICIES: PATH TO PROGRESSPOLICIES: PATH TO PROGRESS
Provide zoning incentives that encourages cohesive mixed-use development
Revise the Specific Plans or set aside the Plans in favor of new zoning regulations and design guidelines that will facilitate redevelopment efforts
Ensure that zoning regulations applicable to Monterey Pass Road corridor permit the range of uses necessary to achieve land use goals and prohibit uses that conflict with the goals.
Provide zoning incentives that encourages cohesive mixed-use development
Revise the Specific Plans or set aside the Plans in favor of new zoning regulations and design guidelines that will facilitate redevelopment efforts
Ensure that zoning regulations applicable to Monterey Pass Road corridor permit the range of uses necessary to achieve land use goals and prohibit uses that conflict with the goals.
CITY OF MONTEREY PARK ZONING ORDINANCE UPDATECITY OF MONTEREY PARK ZONING ORDINANCE UPDATE
A more simplistic, user friendly and refined
document
A more simplistic, user friendly and refined
document
ZONING ORDINANCEZONING ORDINANCE
Translates the long term objectives and policies of the General Plan into everyday decisions.
Must be consistent with goals, objectives and policies of the General Plan (Government Code Sec. 65860,a).
Must be amended within a reasonable time so that it is consistent with the amended General Plan (Government Code Sec. 65860,c).
Translates the long term objectives and policies of the General Plan into everyday decisions.
Must be consistent with goals, objectives and policies of the General Plan (Government Code Sec. 65860,a).
Must be amended within a reasonable time so that it is consistent with the amended General Plan (Government Code Sec. 65860,c).
REINVIGORATE DOWNTOWN: STRENGTHEN THE PEDESTRIAN LINKAGES PLAN REINVIGORATE DOWNTOWN: STRENGTHEN THE PEDESTRIAN LINKAGES PLAN
PROMOTE PEDESTRIAN CIRCULATION: ENTRY DESIGN FEATURES SUCH AS LINED TREES, LIGHTING AND CLEAR VISIBILITY
PROMOTE PEDESTRIAN CIRCULATION: ENTRY DESIGN FEATURES SUCH AS LINED TREES, LIGHTING AND CLEAR VISIBILITY
INDUSTRIAL TO EMPLOYMENT TECHNOLOGY: UPDATE ZONING CLASSIFICATION INDUSTRIAL TO EMPLOYMENT TECHNOLOGY: UPDATE ZONING CLASSIFICATION
PROMOTE COMMERCIAL SUCCESS: STREAMLINE DEVELOPMENT PROCESS, PROVIDE FLEXIBILITY PROMOTE COMMERCIAL SUCCESS: STREAMLINE DEVELOPMENT PROCESS, PROVIDE FLEXIBILITY
DIVERSITY: UPDATE LAND USE CLASSIFICATIONS TO ADDRESS COMMUNITY GROWTH
DIVERSITY: UPDATE LAND USE CLASSIFICATIONS TO ADDRESS COMMUNITY GROWTH
IMAGE: DEVELOPMENT DESIGN GUIDELINES THAT FOCUS ON IDENTITY/PARKWAY ACCENTS
IMAGE: DEVELOPMENT DESIGN GUIDELINES THAT FOCUS ON IDENTITY/PARKWAY ACCENTS
DOWNTOWN AREA: LARGER SIDEWALKS, DECORATIVE CROSSWALKS, REDUCE TRAFFIC VOLUMES
DOWNTOWN AREA: LARGER SIDEWALKS, DECORATIVE CROSSWALKS, REDUCE TRAFFIC VOLUMES
REASON TO REPEAL SPECIFIC PLANS REASON TO REPEAL SPECIFIC PLANS
North Atlantic, Mid-Atlantic, Garvey/Garfield and South Garfield
Adopted in 1980’s
Inconsistent with 2001 General Plan
Development standards already incorporated into the Zoning Ordinance and Pedestrian Linkages Plan
North Atlantic, Mid-Atlantic, Garvey/Garfield and South Garfield
Adopted in 1980’s
Inconsistent with 2001 General Plan
Development standards already incorporated into the Zoning Ordinance and Pedestrian Linkages Plan
SIGN ORDINANCE: MAXIMIZING BUSINESS IDENTITYSIGN ORDINANCE: MAXIMIZING BUSINESS IDENTITY
Create uniformity, proportionality and cohesion
Create harmony and design compatibility
Establish Master Sign Programs for all new shopping centers
Consistent application for wall and window signs
Create uniformity, proportionality and cohesion
Create harmony and design compatibility
Establish Master Sign Programs for all new shopping centers
Consistent application for wall and window signs
WINDOW SIGNS
SIGN GRAPHICS
May 9, 2009 Joint Workshop May 9, 2009 Joint Workshop
CITY OF MONTEREY PARKCITY OF MONTEREY PARK
City of Monterey Park
Building & Safety
May 9, 2009 Joint Workshop May 9, 2009 Joint Workshop
Green Building Program
An opportunity and obligation to rethink our community and economic development
What is Green Building or Sustainable Development?
Green Building is a way of building that strives for three goals over the life cycle of a project:
Efficient use of resources
Minimized impact on environment
Healthy indoor air quality
Green Building Criteria
Site Selection & Planning Energy Efficiency & Renewable Energy Water Efficiency Material Efficiency & Reuse/Recycle Indoor Air Quality Pollution Reduction Waste Reduction Innovation in Design & Technology
Nationwide LEED (Leadership on Energy and
Environmental Design)
Green Globes National Green Building Standard
California BIG (Build It Green)
CGB (California Green Builder)
Green Building Rating Systems
California Green Legislations
AB 32 (2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
AB 888 (2007, vetoed)—would require commercial buildings 50,000 sq. ft. or larger to achieve LEED Gold Certification
AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning
Sources of Carbon Emission
Electricity used in Buildings
Materials used in Construction
California Green Legislations
AB 32 (2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
AB 888 (2007, vetoed)—would require commercial buildings 50,000 sq. ft. or larger to achieve LEED Gold Certification
AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning
California Green Legislations
AB 32 (2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
AB 888 (2007, vetoed)—would require commercial buildings 50,000 sq. ft. or larger to achieve LEED Gold Certification
AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning
AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings
AB 888 (2007, vetoed)—would require certain commercial buildings to achieve LEED Gold Certification
AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings
California Green Building Code
Adopted July 2008 Effective August 1, 2009,
on a voluntary basis Mandatory after January 1,
2011
Why a Monterey Park Green Building Program
Set forth local procedural policies for enforcing the California Green Building Code
Provide local guidelines to make the code user-friendly
Provide information resources to assist compliance
Provide incentives and marketing edge for green projects
Facilitate land use planning
Timeline for the Monterey Park Green Building Program
California Current Green Legislations
AB 210– to allow local amendments to Green Building Code
AB 212– to require all residential buildings to be zero net energy buildings by 2020
AB 290– to set aside portion of low-mod housing block grant for energy efficient or green housing
SB 7– to allow net energy surplus credits over a 12 months period
SB 1672– to propose a $2.25 billion bond related to renewable energy
And more…
Implications of Emerging Trends in Green Building
Growing consensus on how to measure and define green buildings
More green building legislations to come
Grant funding increasingly tied to Green features
Green housing becoming a norm Green Building eventually no longer
optional Proximity to transit and pedestrian-
oriented district = Cost Saving in development
Implications of Emerging Trends in Green Building
Growing consensus on how to measure and define green buildings
More green building legislations to come
Funding increasingly tied to Green features
Green housing becoming a norm Green Building eventually no longer
optional Proximity to transit and pedestrian-
oriented district = Cost Saving in development
May 9, 2009 Joint Workshop May 9, 2009 Joint Workshop
CITY OF MONTEREY PARKCITY OF MONTEREY PARK
City of Monterey Park
Redevelopment Agency
May 9, 2009 Joint Workshop May 9, 2009 Joint Workshop
AgencyOptimization
ofFinancial Resources
MERGER OF THE ATLANTIC/GARVEY AND
“MERGED PROJECT” AREAS
Merge the Atlantic/Garvey Redevelopment Project Area and the “Merged Project” Area into a single redevelopment project area.
The newly Consolidated Merged Project Redevelopment Plan documents to be covered under one redevelopment plan.
LEGAL RATIONALE
“Mergers of project areas are desirable as a matter of public policy if they result in substantial benefit to the public and if they contribute to the revitalization of blighted areas through the increased economic vitality of those areas and through increased and improved housing opportunities in or near such areas,” California Redevelopment Law 33485
POLICY RATIONALE
“Merged Project” Area has both the majority of still existing blight and the greatest potential for new redevelopment projects.
The “Merged Area” is running out of Tax Increment funds faster than the Atlantic/Garvey.
Being able to use the Atlantic/Garvey funds throughout a single project area would enhance the overall financial capacity of the Redevelopment Agency.
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UTILIZATION
The ability to use Tax IncrementFunds in all areas under the Redevelopment Project Area Plan will allow:
Funding of infrastructure for new developments.
Funding for upgrade or replacement of existing infrastructure within the redevelopment area.
Funding of Green Building Technology in the redevelopment area and for City-wide residential rehabilitation.
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ADDITIONAL AMENDMENTS
Tax Increment & Bond Debt Limit Amendment
Add Capital Projects to the Redevelopment Plans
Ten-Year Extension of Project Area
The Agency may also consider additional amendments to enhance the financial vitality of the Consolidated Redevelopment Project Area.
LEGISLATIVE FINDINGS
Significant blight remains within one of the project areas. True, demonstrated by recent study
conducted by Agency Consultants
Blight cannot be eliminated without merging the project areas
True existing “Merged Project” area has diminishing financial capacity
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AMENDMENT TOADD TERRITORY
The potential exists of adding territory extending along South Garfield Avenue and Pomona Boulevard into the Redevelopment Project Area.
The area is a “Gateway” into the City
The area has a need for commercial rehabilitation and economic assistance 6
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REQUIRED PROCEDURES
1. Conduct financial review of each area to be merged
2. Prepare necessary documents Preliminary report Amendment plan Blight report (includes amended
implementation plan) Report to city council Environmental document
REQUIRED PROCEDURES :
3. Transmit documents to appropriate bodies Agency/City Council Taxing agencies State HCD and Department of Finance Planning commission
4. Notice Public Hearing Mailed notice 30 days prior to hearing Published notice 3 times for 3
successive weeks)
BUDGET/COST ITEMS
Cost - $150,000 and $350,000 For all amendments and related
costs. Based on amendment types and size of
the project areas. Redevelopment consultant Environmental consultant Agency special legal counsel Citizen participation Required mailing and publishing cost Internal staff time.
PROCESSING TIME ALL MAJOR AMENDMENTS
Twelve to eighteen months
May 9, 2009 Joint Workshop May 9, 2009 Joint Workshop
CITY OF MONTEREY PARKCITY OF MONTEREY PARK
City of Monterey Park
Economic Development
May 9, 2009 Joint Workshop May 9, 2009 Joint Workshop
ECONOMIC STRATEGIC PLAN / BRAND DEVELOPMENT PROCESS
Economic and Brand Strategic Plan
Implementation Actions/Priorities
Economic & Demographic Analysis
STREAM 1 STREAM 2 STREAM 3 STREAM 4
Primary Research
Brand Development Urban Design
PRELIMINARY ECONOMIC GOALS FOR DISCUSSION
Increase the Economic Competitiveness of Monterey Park
Maximize Public Revenues
Develop a Wide Array of Retail Opportunities
Create Destination Retail/Entertainment Opportunities
Diversify the City’s Economic Jobs and Wages
Provide a Good Jobs/Housing Mix
Support the Existing Businesses
Create Attractive Pedestrian Environments
Develop and Promote a Strong Brand Identity and Image for Monterey Park
Provide Good Economic Data and Indicators for Decision Makers
Thank you for attending.Thank you for attending.
CITY OF MONTEREY PARKCITY OF MONTEREY PARK