ecommerce market trends & their influence on print · powerful, simple –flexible ecommerce...
TRANSCRIPT
eCommerce Market Trends &
Their Influence on Print
Charlotte TueckmantelGeneral Manager, Vice President, EFIW2P & Marketing Solutions
Agenda• Understanding what’s driving the
eCommerce revolution
• How that revolution is impacting print
• How W2P can be an agent for
transformation
• EFI MarketDirect StoreFront
4
Fact
People want to shop online…
So - why do people shop online…
ConvenienceChoice
Range of optionsPrice
Store Hours
Checkout procedure Unhelpful store staff
Too far away
Parking
Ratings
recommendations
Consumers are increasingly more comfortable self serving.
AND
MORE SATISFIED
Online customers = happy customers
83% satisfaction
ONLINE
61%satisfaction
TRADITIONAL
Source: UPS Pulse of the Online Shopper
European
eCommerce is in
rapid growth
Source: Forrester
But Print is
Different…...right?
Print is the same…across all regions
Source: APTech
WW CAGR
5.1%
West EU CAGR
3.5%
Print is the same…in both segments
Source: APTech
And…it’s getting more complex
Source: APTech
Can You Believe Only ~50% of Printers own W2P Software
Infotrends Software Investment Outlook
51.5% 26.2%22.3%Web-to-Print
From SUPPLIER to CONSULTANT
TRANSFORMS RELATIONSHIPS
eCommerce performance is easier to track
and measure
MORE MEASURABLE
W2P removes barriers for competition and
is a business equalizer…
W2P provides a window of visibility into your
customer – enabling you to solve MORE
problems...
NEW MARKETS / OPPORTUNITIES
Success with W2P REQUIRES automation
AUTOMATION / INTEGRATION
EFI MarketDirect StoreFront
@
Online Orders
eCommerce
Fulfillment
Inventory
Multi-Channel
Campaigns
VDP
Multi-Tier
Franchise
Enterprise
Modular, Scalable Licensing & Deployment, CRM & ERP Integration
Self Hosted Deployment
Automation
PACKAGING | COMMERCIAL | DISPLAY GRAPHICS | INPLANT
Production IntegrationCampaign and Image
Personalization
Distributed production
EFI Cloud Hosted Deployment
EFI MarketDirect PlatformRevenue Enablement & Customer Engagement Platform
Powerful, simple – flexible eCommerce for Print
designed for PrintEFI MarketDirect StoreFront is a Web-to-
Print solution designed to power your print
business online. With simple intuitive tools,
and support for a wide range of products
and applications, you can grow your
business and sell more online.
More complex and comprehensive product library
Print on Demand
ProductsDownloadable
Products
Adhoc Upload
Orders
SmartCanvas Design
Online Products
SmartBox Designer
3D Folding Cartons
Cross Media
Campaigns
Direct Mail
ProductsKitted
Products
Non-Print
Inventory ItemsInventory
Items
• The best buyer experience possible
• Make buying Print online easy• Expansive product support and flexibility• Integration & Automation options – order to
job to dock
Our philosophy…
