eco-consciousness and customer protection eco-logic „changing approach to the environmental issues...
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Eco-consciousness and Customer Protection
ECO-LOGIC„Changing Approach to the Environmental Issues
and Transmitting Knowledge in the Southern Great Plain Region ”
KEOP-6.1.1/B/09-2009-0019The aim of the project is to raise awareness of the environmental issues among the young and adult population; and to measure the changes caused by the project
The main topics of investigation:– energetics– purchasing– waste material– health-and-environment conscious lifestyle
The processed questionnaires quantity
5.1 students 1899
5.2 teachers 284
5.3 population 1817
Altogether 3964
The researchGetting information by means of questionnaires: March 2010 – November 2010
Details from the study
• The definition of ” environment”
• What do you mostly mean by the notion of ”environment ” ?
• 1 – the surroundings of your residence 2 – the lands, waters and air 3 – the Earth
Students before the campaign
Students after the campaign
Theachers before the campaign
Theachers after the campaign
Population before the campaign
Population after the campaign
Students before the campaign
the surroundings of your residence
the lands, waters and air
the Earth
Students after the campaign
Teachers before the campaign
Teachers after the campaign
Population before the campaign
Population after the campaign
Waste separation
Why do you have to collect faulty electrical appliances selectively? After
Campaign
„ We can recycle them ” 90,5 %
„I can buy a new one then" 5.8 %
„They are useless objects at home” 3,7 %
Béke utcai - újrahasznosíthatóság miatt
Béke utcai - "mert akkor új készüléket vehetek"
Béke utcai - mert otthon csak porfogók
Dózsa György - újrahasznosíthatóság miatt
Dózsa György - "mert akkor új készüléket vehetek"
Dózsa György - mert otthon csak porfogók
Arany János - újrahasznosíthatóság miatt
Arany János - "mert akkor új készüléket vehetek"
Arany János - mert otthon csak porfogók
"előtt" mérés
"után" mérés
Béke Utcai Primary School- recycling
Béke Utcai- buying a new one
Dózsa György Primary School- recycling
Béke Utcai-useless objects
Dózsa György-buying a new one
Dózsa György-useless objects
Arany János Primary School-recycling
Arany János-buying a new one
Arany János-useless objects
Before campaign
After campaign
Conscious purchases
Which apples would you buy at the market? Before the campaign
After the campaign
Apples from the Netherlands 38,9 % 29,3 %
Hungarian apples which received maturation treatment 44 % 29,8 %
Apples from Slovakia sprayed by nettle juice 17,1 % 41 %
Béke utcai - Hollandiából származó
Béke utcai - magyar, érlelés serkentővel kezelt
Béke utcai - Szlovákiából származó, csalánlével permetezett
Dózsa György - Hollandiából származó
Dózsa György - magyar, érlelés serkentővel kezelt
Dózsa György - Szlovákiából származó, csalánlével permetezett
Arany János - Hollandiából származó
Arany János - magyar, érlelés serkentővel kezelt
Arany János - Szlovákiából származó, csalánlével permetezett
"előtt" mérés
"után" mérés
Béke Utcai Primary School- from the Netherlands
Béke Utcai- Hungarian ones
Dózsa György Primary School- from the Netherlands
Béke Utcai-Slovakian ones
Dózsa György-Hungarian ones
Dózsa György-Slovakian ones
Arany János Primary School-from the Netherlands
Arany János- Hungarian ones
Arany János-Slovakian ones
Before campaign
After campaign
Béke Utcai Primary School- from the Netherlands
Béke Utcai- Hungarian ones
Dózsa György Primary School- from the Netherlands
Béke Utcai-Slovakian ones
Dózsa György-Hungarian ones
Dózsa György-Slovakian ones
Conscious purchases
How do you do your shopping?Before campaign
After campaign
„I buy products on sale; later I might need them” 10,10% 8,80%
„I buy the products which I need at the moment of shopping”
18,60% 30,10%
„ I buy those products which are on my shopping list” 71,30% 61,10%
Béke utcai - akciós terméket venni, amire később szükségem lesz
Béke utcai - azt venni, amire éppen akkor van szükségem
Béke utcai - lista alapján keresni a termékeket
Dózsa György - akciós terméket venni, amire később szükségem lesz
Dózsa György - azt venni, amire éppen akkor van szükségem
Dózsa György - lista alapján keresni a termékeket
Arany János - akciós terméket venni, amire később szükségem lesz
Arany János - azt venni, amire éppen akkor van szükségem
Arany János - lista alapján keresni a termékeket
"előtt" mérés
"után" mérés
Béke Utcai Primary School- products on sale
Béke Utcai- products needed at the moment of shopping
Dózsa György Primary School- products on sale
Béke Utcai-shopping list
Dózsa György-products needed at the moment of shopping
Dózsa György-shopping list
Arany János Primary School-products on sale
Arany János-products needed at the moment of shopping
Arany János-shopping list
Before campaign
After campaign
Teachers
How well are the students informed about conscious purchases?
Before campaign After campaign
They are quite well informed 5,0% 12,0%
They are moderately informed 72,5% 41,3%
They lack considerable amount of information 22,5% 46,7%
Well informed Moderately informed Lack information
Before campaign
After campaign
Teachers
Have you got effective methods to teach students how they can be conscious customers?
Before campaign After campaign
„I don’t have effective methods” 15,0% 5,3%
„I have few good ideas” 32,5% 42,7%
„I have a lot of good ideas” 52,5% 52,0%
No effective methods
Before the campaign
After the campaign
Few effective methods
Lots of effective methods
The influence of the Eco-Logic campaign on the way of thinkingPopulation
How did this campaign raise your awareness of the environmental issues? After campaign
„I started to save on energy” 30,1%
„I started to separate waste ” 21,5%
„I became a conscious customer” 7,4%
„I try to protect my health against the harmful effects of the environment” 10,9%
„I pay more attention to the environmental effects” 30,1%
I pay more attention to the environmental effects
I protect my health against the harmful effects of the environment
I try to be a conscious customer
I separate waste
I save on energy
After the campaign
The influence of the Eco-logic campaign on the way of thinkingpopulation
Giving preference to the Hungarian products
Teachers before campaign
Teachers after campaign
Population before campaign
Population after campaign
Not important 16,3% 13,3% 10,0% 9,4%
Moderately important
83,7% 86,7% 42,1% 40,1%
Very important - - 48,0% 50,5%
Teachers after the campaign
Population before the campaign
Population after the campaign
Teachers before the campaign
Not important Moderately important Very important
The influence of the Eco-logic campaign on the way of thinkingPopulation
Giving preference to products which have environmentally friendly packaging
Teachers before the campaign
Teachers after the campaign
Population before the campaign
Population after the campaign
not important 40,5% 13,3% 13,4% 11,9%
moderately important 59,5% 86,7% 43,1% 40,7%
very important - - 43,5% 47,4%
Teachers before campaign
Teachers after campaign
Population before the campaign
Population after the campaign
Not important Moderately important Very important
ARE YOU ALWAYS A WISE CUSTOMER? Research on the purchasing habits and motivations of secondary
school students: 2009Whose opinion do you accept before and during shopping?
Number of case
s
Percentage
Close friend 276 30,5
Parents 243 26,9
No need for advice
158 17,5
Partner 114 12,6
Family member 59 6,5
An expert 23 2,5
An acquaintance 14 1,5
The shop assistant
12 1,3
Other persons 6 ,7
ALTOGETHER 905 100,0
0
5
10
15
20
25
30
35közeli barát, haver
szülő
senki véleményét nemigénylem
társ, partner
családtag, rokon
egy szakértő
egyéb ismerős
az eladó
egyéb személy
Close friend
Parents
No need for advice
Partner
Family member
An expert
The shop assistant
Other persons
An acquaintance
ARE YOU ALWAYS A WISE CUSTOMER?Research on the purchasing habits and motivations of secondary
school students: 2009Who is the person who has an effect on you? Is there anybody who can persuade you to change your
habits?
Number of cases
Percentage
Such a person doesn’t exist
280 30,8
Partner 248 27,3
Parents 140 15,4
Close friend 126 13,9
Other persons 35 3,9
Family member 33 3,6
An acquaintance 20 2,2
Favourite celebrity 15 1,7
Teacher 11 1,2
ALTOGETHER 908 100,00
5
10
15
20
25
30
35nincs ilyen személy
társ, partner
szülő
közeli barát, haver
egyéb személy
családtag, rokon
egyéb ismerős
kedvenc híresség
tanár
Close friend
Parents
Such a person doesn’t exist
Partner
Family member
An acquaintance
Other persons
Favourite celebrity
Teacher
Ecology: conscious customer