echo – business intelligence for subscription music services – hochschule darmstadt –...
DESCRIPTION
ECHO Music Business Intelligence is a project, developed in the framework of the study course Interactive Media Design (imd.fbmd.h-da.de) of Hochschule Darmstadt - Faculty of Media, during the Summer Term 2013. The semester task "Big Data Acquisition, Aggregation & Visualization" was solved in collaboration with Rhapsody™. Rhapsody™ is a U.S. premium Subscription Music Service. Visit rhapsody.com/about for more information about Rhapsody. Product Trailer: https://vimeo.com/69536350 Photo Credits: © Rhapsody™TRANSCRIPT
Business Intelligencefor Subscription Music Services
Collaboration with
SEMESTER PROJECT 4 • DATA ACQUISITION, AGGREGATION & VISUALIZATION • SUMMER TERM 2013FINAL PRESENTATION ON JULY 3rd, 2013
h_daHOCHSCHULE DARMSTADTUNIVERSITY OF APPLIED SCIENCES
FACHBEREICH MEDIAFACULTY OF MEDIA
Enes ÜnalPROJECT MANAGEMENT
Christopher ReinINFORMATICS & TECHNOLOGY
Marco WichtINFORMATICS & TECHNOLOGY
Maximilian BartlDESIGN
imdINTERACTIVE MEDIA DESIGNBACHELOR OF ARTS
WWW.IMD.FBMD.H-DA.DE
h_da SEMESTER PROJECT • SUMMER TERM 2013
We all know, there are different ways of music consumption.
SEMESTER PROJECT • SUMMER TERM 2013
Former ways: non-digital data.
grammophon. cassette. radio.
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Current ways: digital data.
laptop. smart tv. smartphone. tablet.
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New generation of users is emerging.
We often subscribe to music streaming services.
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Music streaming platforms have grown in the past few years.
We are able to consume music as an„all you can eat“ package.
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Users produce a large amount of data:
artist. album. track. genre. time.date. location. device. play counts. users.
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Definition of Big Data by Bill Ruh, Vice President & Global Tech. Director, GE General Electric
«(...) describes large volumes of high velocity, complex and variable data that require advanced
technologies to capture, store, distribute and analyze information (...). But there is more to Big
Data than numbers and insights.»
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Challenge.
Redesign information experience ofexecutives in subscription music services.
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Solution.
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About.
is a BI tool to help subscription music services learn from their data and make more
of what they are storing.
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Product trailer on Vimeo.
https://vimeo.com/69536350 – ECHO Music Business Intelligence
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Rhapsody™ is the number-one U.S. premium subscription music service with
18.000.000+Songs
1.000.000+U.S. subscribers
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SeattleHeadquarters
San Francisco New York Frankfurt
Rhapsody™ Offices in
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Target group and their needs.
Executives at Rhapsody™ want to learn more about changing trends in regional
consumer activities in order to adjust marketing campaigns.
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Live demo
Let‘s see how works.
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Our tool can easily answer the following questions:
#1 Which cities to do shows in?
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Our tool can easily answer the following questions:
#2 What songs are trending in those cities?
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Our tool can easily answer the following questions:
#3 Which artists to promote?
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Our tool can easily answer the following questions:
#4 What ways to use to promote artists and events?
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SEMESTER PROJECT • SUMMER TERM 2013h_da
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Database
QUERIES RESULTS
DatabaseConnection
VisualizationHandler
RESULTSFILTER SETTINGS
FilterSet
FILTER SETTINGS
RESULTS
MainView
DetailView
RESULTS
RESULTS
BarChart
PieChart Graph
CREATED WITH PROCESSING
SEMESTER PROJECT • SUMMER TERM 2013h_da
Outlook
#1 web & mobile app – currently running as a desktop application
SEMESTER PROJECT • SUMMER TERM 2013h_da
Outlook
#2 social media integration – analysis of likes, followers, hashtags, retweets etc.
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Outlook
#3 new biz – develop a tool forfurther subscription services, such as movies,
music videos, magazines etc.
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Geoffrey Moore, british actor and film producer:
«Without big data analytics, companies are blind and deaf, wandering out onto the web
like deer on a freeway.»
SEMESTER PROJECT • SUMMER TERM 2013
Christopher ReinINFORMATICS & TECHNOLOGY
Marco WichtINFORMATICS & TECHNOLOGY
Enes ÜnalPROJECT MANAGEMENT
Maximilian BartlDESIGN
Thank you for your attention.
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This is a study project completed in July 2013 by
SEMESTER PROJECT • SUMMER TERM 2013
Prof. Tsunemitsu TanakaDESIGN COACH, HOCHSCHULE DARMSTADT
Daniela BartelsSR. DIRECTOR MUSIC PROGRAMMING, NAPSTER
Prof. Andrea KrajewskiDESIGN COACH, HOCHSCHULE DARMSTADT
Thorsten SchliescheSR. VICE PRESIDENT, RHAPSODYGENERAL MANAGER, NAPSTER
Many thanks to
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Andrea FischedickMARKETING, PR ON DEMAND
Prof. Dr. Torsten FröhlichIT COACH, HOCHSCHULE DARMSTADT
Coe RobertsSR. DATA SCIENTIST, RHAPSODY
Alexander StefasIT COACH, FREELANCE MEDIA SYSTEM DESIGNER
Meera RavidranSOFTWARE ENGINEER, RHAPSODY
Dr. Martin WessnerIT COACH, SENIOR RESEARCHER AT FRAUNHOFER
Chris JonesLEAD PROGRAM MANAGER, BI& REPORTING, RHAPSODY
Dieter StaschMANAGEMENT COACH, HOCHSCHULE DARMSTADT
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