ebrochure final hr
TRANSCRIPT
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Launching September 2012
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Current Landscape:Demand or Wellness Programs Continues to Increase
70%
52%
35%
35%
are considering expanding their wellness
oerings to encourage healthy liestyles
in 2012 up rom 58% in 2011.i
say they have more energy and are more
productive as a result o participating in
a wellness program up rom 35% one
year ago.iii
will increase their wellness program
spend in the coming year.ii
Human Resource and Benefts Managers Want It
Yonder meets this demand and then some
Employees Like It
say they have missed ewer days o work
when participating in a wellness program
a 25% increase in just one year. iii
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3 2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
67% of companies
feel that wellnessprograms
ultimatelyfall short.
iv
Current Landscape:Wellness Program Results are PromisingBut Somethings Missing.
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4 2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Not Comprehensive,Short SightedIn order or health and wellness programs to
inspire long-term healthy liestyles, programsneed to move rom modular one-os to
comprehensive, ongoing, wellness programs
powered by world-class technology. Programs
consisting o little more than a health risk
assessment, discounted gym memberships,
motivation posters, and overly simplistic web-
based tools are most likely to ail when it comes
to generating long-term results.
v
Missing BehaviorChange Science, LimitedIncentive ModelsMany wellness programs lack the intelligence
inside. And this aptitude must start with provenbehavior change science and strategy. Oten, todays
expert behaviorists arent even participants
in the co-creation o many o todays wellness
programs. This void o behavior change strategy
leads to low engagement rates and incentive
models that dont motivate behavior change over
the long term. More too oten, wellness programs
do not address the increasingly important role o
intrinsic incentives and their powerul impact on
behavior change motivation. Programs lacking a
strategic blend o extrinsic and intrinsic motivators
tend to lead to only temporary health improvements.v
Why
Do TheyFall Short?
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Insucient EmployeeInsights, UncompellingProduct DesignI not leveraging a deep understanding o todays
employee across generations wellness products
will continue to all short. Programs must leverage
employee-centric design, aligning with the mindsets
and liestyles o all demographic and psychographic
segments. Wellness programs integrating current
technologies, social networking, and multi-screen
engagement will best resonate with todays
cross-generational employees. For instance:91% o your employees use email at least once a
dayvii; 80% go online or health inormationviii; and
Generation Y, X, and Boomers are likely to use a
smartphone or PDA to monitor their health (72%,
62%, and 42% respectively).ix
Nebulous ROI,Incomplete MetricsOten program goals, success metrics, and key
perormance indicators are not integrated into the
wellness tool or product. Possibly, no goals were
established upront either. Importantly, health care
cost reduction is only part o the story. Improved
employee morale, increased productivity, and
decreased turnover are also valuable and should be
part o the equation. These shortcomings, perhaps,
shed urther light on why 67% o companies eel
that wellness programs ultimately all short o
expectations. iv
Why
Do TheyFall Short?
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Yonder is a comprehensive online, mobile, and
social wellness platorm built using advanced
technologies.
Yonder is powered by expert behavior change
science, proven clinical strategy, intrinsic/extrinsic
incentive balance, world-class design, engagement
innovation, progressive ROI modeling, and more
than 65 years o Kaiser Permanente population
analysis.
Yonder Goes
the Distance.
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Introducing Yonder: Avivia HealthsSocial Wellness Platorm
Bringing Everything& Everyone TogetherAvivia Health ast-orwards corporate and
employee wellness to 2013.
Yonder is the latest innovation rom Avivia Health.
We imagined, created, designed, engineered, and
developed our new social wellness platorm or
todays cross-generational employees mindset
and liestyleat work, online, social, at home, on
the go, mobile, at play. Yonders new innovative
technology platorm brings it all together to engageall your employees and keep them engaged,
building a new culture o wellness and increased
productivity. Yonder converges all o these:
OnlineandMobilePlatform
PrivateSocialNetwork
EngagingSocialGameMechanics
StrategicExtrinsic/IntrinsicRewardsBlend
CustomizedROIAnalysis
As a comprehensive technology platorm, Yonder
moves beyond yesterdays wellness portals.
Yonder seamlessly integrates all Avivia Health
products and services into a un, rewarding
experience and user-riendly interace:
WellnessandLifestylePrograms
ChronicConditionManagement
HealthAppraisal
WellnessCoaching HealthEncyclopedia
BiometricScreenings
Yondercanalsobeinnitelycustomizedfor
your company and your companys employees.
Our highly fexible technology platorm acilitates
ongoing updates as well as the integration
o emerging health and wellness applications
and tools.
Yonder. The simple, un, social way to employee
health happiness.
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8 2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Our Employee-Centric, Cross-GenerationalApproach and Design Leverages CommonalitiesWhile Meeting Individual Needs.Your employees have a lot in common: Yonder
optimizestheirsharedbehaviorsacrossthe
entire platorm. Your employees also have
individualsensitivities:Yonderpersonalizestheir
wellness journeys, supporting their individual
health happiness, long term.
Use Internet x
Use Social Networks xi
Play Social Games (80% o total) xii
Have SmartPhones xiii
Will Likely Use SmartPhone to Monitor Their Health ix
94%
93%
18%
62%72%
Gen Y (18-29)*
*Note: Approximate Generational Age Ranges.
Digital Activity Gen X (30-49)* Boomer (50-64)*
87%
77%
19%
58%62%
74%
57%
43%
56%42%
Built for the Many
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Finding Out I Am At Risk
Yonders HA, Biometric Screening
Joining a Support NetworkYonders Social Network, Like-Minded Groups
Reading or Hearing About Rewards
Yonders Front and Center Incentive Communication and Design;Strategic Intrinsic/Extrinsic Blend
Receiving Praise and Recognition
Yonders Social and Virtual Currency
Making a Personal Commitment
YondersPersonalizedActivities
Teaming Up
Yonders Private Social Network and Group Challenges
Knowing Long-Term Health Would Improve
YondersHA,IndividualizedPrograms,DynamicWellnessScores,HealthCoaching
Key Underlying Motivators or Consumers Engaging in eHealth Activation xv
Benefting Others
Yonders Social Network Support System
Our Employee-Centric, Cross-GenerationalApproach and Design Leverages CommonalitiesWhile Meeting Individual Needs.
Motivating the Many
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10 2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
...Generational Nuances
With Yonder, each employee has fexibility in
personalizinghisorherownwellnessprogram
activities in keeping with their overall goals.Oftentheirpersonalizedselectionswillreect
their generational characteristics. Here are but
a ew cross-generational insights:
Gen-Y (ages 18 34) are most likely to be
happy with their weight. They are less likely
to agree that they eat right, ollow a regular
exercise regimen or that they are living a
healthy liestyle.xv
Gen-X (ages 34 44) have a greater ocus on
controlling diet and exercise to improve their
overall health.xv
Boomers (ages 45 64) are looking or new
ways to live a healthier lie via healthcare
choices that keep them active and engaged. xv
Our Employee-Centric, Cross-GenerationalApproach and Design Leverages CommonalitiesWhile Meeting Individual Needs.
Recognizes the Many
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565 1
Our Social Wellness Activation = Your Culture oWellness...The Simple, Social, Fun, Rewarding Way.
Its Simple& Familiar
Our interace is as simple and
amiliar as todays most popular
social networks. Yonder is your
own companys private social
wellness network.
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565 12
Its Social& Supportive
Yonders social network helps
employees connect with othersand join like-minded groups that,
in turn, result in increased behavior
change adoption. A recent MIT
study ound that social network
support increases long-term
behavior change by 167%. xvi
Our Social Wellness Activation = Your Culture oWellness...The Simple, Social, Fun, Rewarding Way.
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565 13
Its Fun& Rewarding
Yonder uses world class
social game mechanicsto drive initial participation
and ensure ongoing and
increased engagement. And our
strategic blend o extrinsic and
intrinsic rewards drives successul,
long term behavior change.
10x 10x 10x
Our Social Wellness Activation = Your Culture oWellness...The Simple, Social, Fun, Rewarding Way.
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14 2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Its Also
MeasurableOur team works with every client to translate
your goals into measurable ROI via Yonders
key perormance indicators and metrics. We
believe positive results beyond just health care
cost savings are highly valuable and should be
connected to Yonders cause and eect analytics
as well. The Department o Health and Human
Services said it best: Wellness programs deliver
other valuable employee results:xvii
ImprovedMorale
FewerSickDays
IncreasedProductivity
DecreasedTurnover ImprovedRecruiting
These potential results also positively impact
ROI. Well build a progressive ROI model to best
ft your (and your CEOs/CFOs) needs.
10x
10x
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15 2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
My mentor is really
helping me reach
my goals!
I have way more
energy at work!
I look so
much better!
Im more health-
conscious!
My employer
values me!Im more active!
There is waymore camaraderie!
Now I have a socialsupport network to
stop smoking!
Yonder: A Happier, Healthier Employee Community...Waiting or You.
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16 2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565
Are You Ready
to Yonder?Contact a SalesRepresentative:By Phone: 847.318.4565 or 1-877-4AVIVIA
By Email: [email protected]
Media Inquiries:Leigh Canavan
Director, Marketing & Communications
By Phone: 404.364.4851
By Email: [email protected]
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2012 Avivia Health From Kaiser Permanente Contact a sales representative today to schedule a demo. 847-318-4565 17
About Avivia Healthrom Kaiser PermanenteAvivia Health provides health and wellness
products or your companys most valuableasset: your employees. Powered by more than
65 years o population analysis expertise, Avivia
Health brings to bear our whole-person philosophy,
evidence-based practices, and commitment to
strategic innovation: engaging and motivating your
cross generational employees to happier, healthier,
more productive lives. We are ast-orwarding
employee wellness to 2013 and beyond.
Reerencesi. Top Five Total Rewards Priorities Survey. Deloitte. 2012.
http://www.deloitte.com/view/en_US/us/Services/consulting/human-capital/666e301096116310VgnVCM1000001a5600aRCRD.htm
ii. Wellness Spend Up, But Measurement Lacking. Human Resource Executive Online. April 2011
iii. The Principal Financial Well-Being Index TM - Wellness Summary 4th Quarter 2011. Principal Financial Group. December 2011.http://www.principal.com/wellbeing/2011/wbwellness-4q2011-execsumm.htm
iv. Towers Watson and the National Business Group on Health, June 2011. http://www.businessgrouphealth.org/
v. Wellness Programs Wont Necessarily Improve Health or Lower Costs. The Wall Street Journal. July 29, 2010.
http://blogs.wsj.com/health/2010/07/29/wellness-programs-wont-necessarily-improve-health-or-lower-costs/
vi. Promoting Employee Well-Being: Wellness Strategies to Improve Health, Perormance, and The Bottom Line.
Society or Human Resource Management.
vii. Internet Statistics Compendium, North America. Econsultancy. June 2012.http://econsultancy.com/us/reports/north-america-internet-statistics-compendium
viii. The Shared Search or Health Inormation on the Internet. Pew Research Center, November 2011.
http://www.pewinternet.org/Commentary/2011/November/Pew-Internet-Health.aspx
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Reerences Continuedxiv. 2011 Global Health Barometer, Health Activated. Edelman. October 2011.
http://healthbarometer.edelman.com/2011/10/health-barometer-2011-global-ndings/
xv. Cross-Generational Healthcare. Ad Age/Modern Healthcare Insights Trend Report. March 2012.
http://adage.com/trend-reports/report.php?id=63
xvi. The Spread o Behavior in an Online Social Network Experiment. Damon Centola, MIT.
http://dcentola.scripts.mit.edu/docs/Centola%20Spread%20o%20Behavior%20SOM.
xvii. Employers, Employees, and Even Society Benet rom Oce Wellness Programs. accountingWEB. April 2012.
http://www.accountingweb.com/topic/tness/employers-employees-and-even-society-benets-oce-wellness-programs