ebay social innovation how to market your ebay charity...
TRANSCRIPT
SOCIAL INNOVATION How to market your eBay charity listing
eBay Giving Works
DOING WELL BY DOING GOOD
On eBay, sellers can donate
10-100% of the sale of items
to any of the 25,000 charities
registered with eBay Giving
Works. This document will
help you market your charity
listings on and off eBay so that
you can drive more traffic to
your listings and have a
chance to raise more funds for
your favorite cause.
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MARKET YOUR LISTINGS THROUGH:
Traditional Media
Social Media
Your website
Your eBay store
Your newsletter
Your blog
Your email signature
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Traditional Media Pitch your story to local and national newspapers, magazines, &TV stations.
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Social media Tell your Facebook community and Twitter followers that they can help you support your
favorite charity by buying your eBay listings. Also post & tweet specific listings!
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Social media Create a Facebook event for a specific fundraiser for your favorite cause
with a limited timeframe. Invite all your Facebook friends to the event and
link to your store or specific charity listings on eBay.
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Your website Promote your favorite causes and eBay charity listings on your own website.
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Your eBay store Tying your favorite cause to your eBay Store provides and opportunity to
talk about your connection to a specific cause, differentiating your
business on eBay.
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Your newsletter Promote your support of charities on eBay through your newsletter.
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Your blog Let people know that you support one or more causes on eBay through your
sales. Blogs are a great way to tell your cause-related story.
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Your email signature Tell the world about your support for a cause on eBay through a message
in your email signature.
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Did you know? Sellers who sell for charity aren’t in it for the benefits, however, it turns out
cause-related selling is truly effective:
eBay Giving Works listings have a 6-13% higher sale rate and sell at 2-6% higher prices than identical items not supporting a cause (Fisman, 2009)
Cause-related sellers are more trusted. New sellers with little feedback saw a boost in sale probability of more than 1/3 with an extra 4% added to the price (Fisman, 2009)
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Thank you for
supporting charity
through eBay
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