Eating behavior of Vietnamese singles

Eating behavior of Vietnamese singles

• Number of respondents: 200

• Single male / female whose ages are from 18-30

• Conducted on Sept 9-10, 2014

Executive Summary

• 53% always eat dinner at home and equal number of

people cook at home everyday

• 83% often use local markets while super market sums

up no more than 40%.

• Pricing is the most important factor make them choose

where to buy food, then quality and other factors

• Female eat out more than male

• Before going to the store, female often decide what to

buy first (but brands/products are fixed at the store) while

male often decide what to buy first (including brands)

• The common budget for eating out is $20,000 - $30,000

VND.

• $500K - $1M VND is the popular spending of buying

foods

What is your house type?

Rent house -Just yourself

25.50%

Rent house (Sharing house)

27.00%

Apartment4.50%

Private house41.50%

Other1.50%

Eating Behavior

53

27

8.5 10 1.50

10

20

30

40

50

60

Always eat at home53%

Mostly eat at home27%

Mostly eat out

8%

Always eat out10%

I do not eat2%

What is your dinner eating behavior? How often do you cook at home?

Where do you usually buy food?

Local market52%

Supermarket25%

Nearby Grocery store

9%

Convenience store12%

Other2%

What is most important when you select where to

buy foods?

7.1 7.2

5.3

4.64.2

3.4

2.5

1.7

0

1

2

3

4

5

6

7

8

Base on the average score of 1-8

How often do you go out for buying food?

25

17.9 17.9

26.2

0.6

11.3

1.2

22.6

12.9

16.1

38.7

0

9.7

00

5

10

15

20

25

30

35

40

45

Once perweek

2-3 timesper week

4-6 timesper week

Everyday Once perevery two

weeks

Irregularly Other

Male Female

How much is your average monthly spending of food?

18

37.7

18

15

6

3.6

1.2

0.6

15.6

28.1

28.1

12.5

9.4

6.3

0 10 20 30 40

Up to 500,000 VND

500,0000 - 1,000,000 VND

1,000,000 - 2,000,000 VND

2,000,000 - 3,000,000 VND

3,000,000 - 4,000,000 VND

4,000,000 - 5,000,000 VND

5,000,000 - 6,000,000 VND

More than 6,000,000 VND

Female Male

How much do you earn per month?

29.5

28

23

9.5

5

3.5

1.5

0

0 10 20 30

Up to 1,000,000 VND

1,000,000 VND - 3,000,000 VND

3,000,000 VND - 5,000,000 VND

5,000,000 VND - 7,000,000 VND

7,000,000 VND - 10,000,000 VND

10,000,000 VND - 15,000,000 VND

20,000,000 VND - 25,000,000 VND

More than 25,000,000 VND

Unit (%)

Please select your shopping behavior.

40.1

31.7

15.6

12.6

40.6

43.8

12.5

3.1

0

5

10

15

20

25

30

35

40

45

50

Decide products andbrands in advance

Decide products andchoose brand at stores

Decide what to buy atstores

Depends

Male Female

0

12.5

25

12.5

9.4

21.9

6.3

9.4

3.1

0

0

0 10 20 30

Up to 10,000 VND

10,000 - 20,000 VND

20,000 - 30,000 VND

30,000 - 40,000 VND

40,000 - 50,000 VND

50,000 - 100,000 VND

100,000 - 150,000 VND

150,000 - 200,000 VND

200,000 - 250,000 VND

250,000 - 300,000 VND

From 300,000 VND

What is your common spending when eating out?

4.8

7.7

14.9

11.9

8.9

16.7

7.7

8.3

4.8

4.2

10.1

0

0

12.5

6.3

9.4

6.3

18.8

9.4

12.5

9.4

15.6

0 5 10 15 20

Up to 10,000 VND

10,000 - 20,000 VND

20,000 - 30,000 VND

30,000 - 40,000 VND

40,000 - 50,000 VND

50,000 - 100,000 VND

100,000 - 150,000 VND

150,000 - 200,000 VND

200,000 - 250,000 VND

250,000 - 300,000 VND

From 300,000 VND

Female

Male

What is your maximum budget when eating out?

How often do you eat street food ?

Often48.00%

Sometimes41.50%

Only on special occasions

3.00% Not for eat out7.50%

EOF