eat that question: frank zappa in his own words
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Eat That Question (Sony Pictures Classics)
Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for EAT THAT QUESTION: FRANK ZAPPA IN HIS OWN WORDS. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and nationally. 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4. Sweepstakes – Pages hosted on campuscircle.com 5. Ad in the digital edition of Campus Circle 6. Retail Partnership with Amoeba Music The campaign has 7,011 page views to date with 3,351 clicks (2,846 are bitly related clicks). Total facebook reach – 2,670. Total SM interactions – 1,291.
Digital Ad
Ad – Amoeba Music
Amoeba In-store Displays
Amoeba In-store Displays #2
Amoeba Email Newsletter Reaches 180,000+ Members
Dedicated Email #1
Delivered (LA) – 20K+ Opened – 1,297 Clicks – 48
Downloads – 56 to date
Amoeba Digital Special Offer
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 583K impressions, 185 clicks to date.
Mobile Banners
Social Media #1
Social Media #2
Social Media #3
Social Media #4
Content Page Views – 529 to date
Dedicated Email #2
Delivered (LA) – 20K+ Opened – 2,197 Clicks – 272 Delivered (Nationally) – 113K
Sweepstakes National
Page Views– 2112 Entries – 900 to date SM Interactions - 27
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Los Angeles
Page Views– 876 Entries – 412 to date SM Interactions - 4
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status