easy to use, difficult to master: social media in 2013
DESCRIPTION
This is a presentation on Social Media that I created for the Orlando chapter of the Society for Technical Communication and the UCF FTC chapter.TRANSCRIPT
Thanks for
COMING
Rhyne Armstrong @ninety7 - facebook.com/rhyne – [email protected]
Talking
Why am I
about this?
Great I’m talking to myself.
know
You need to
this stuff
Reality
and where you fit in
Yin & Yang
of social media
Tips
to help you survive
69%
of online adults
850 Million
active users on Facebook
175 Million
tweets sent every day in 2012
163 Billion
tweets since the beginning
80 million
users on Instagram
Tools
These sites are just
You
It starts with
Interconnected
This is our
reality
Fact
Perception is
Rarely
Perception
changes
simple
The basics are
individuals
A gathering of
communicating
New school
Old school
Human
Please, be
voice
Find your own
Image
Protect your
Myth
Anonymity is becoming a
Them
You look for
You
They look for
Recruiting
89% use it for
research
1 of 5 us it to
a prospect
rejected
1 of 3 who use it have
applicants because of it
nothing?
Why not have
How can you be an expert in communication of ANY kind by
ignoring the biggest trend in communication in the modern era?
Don’t
credibility
Build your
sites
Link your
Resources
Use online
fresh
Keep your resume
At work?
Social Media
Networking
Use it for
Research
Use it for
For work?
Social Media
Management
Reputation
Relevant
Help your company stay
Messages
Craft
Own it!
Marketing doesn’t
in
Dive
them
Become one of
Your Job
Never post negative comments about
Your Clients
Never post negative comments about
Flirt
Don’t
Proprietary
Never post
information
everything
Assume everyone can see
What
Watch
you post
when
Watch
you post
where
Watch
you post
Language
Learn the
knowyourmeme.com
post
Check before you
anything
snopes.com
Interact
Use it to
with users
others
Observe what
are doing
gracefully
Stop
Communicator?
Technical
• Social Media Strategist • Community Manager • Blogger • Social Media Marketing Specialist • Search Engine Marketing • Online Customer Service • Online Technical Support • Director of Social Media
• Interactive Designer • API Writer • SEO Manager • Web Analyst • Content Manager • Copywriter • Graphic Designer
Discussion
Time for
